{"id":37721,"date":"2022-08-12T16:15:49","date_gmt":"2022-08-12T16:15:49","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=37721"},"modified":"2025-09-12T21:19:16","modified_gmt":"2025-09-12T21:19:16","slug":"update-metas-new-bb-audiences","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/actualizar-metas-nuevas-bb-audiencias\/","title":{"rendered":"ACTUALIZACI\u00d3N: LAS NUEVAS AUDIENCIAS META B2B"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Meta just recently announced on Aug 9th, 2022 that they will be including new B2B targeting audience segments globally.<\/p>\n

<\/span><\/p>\n

\"\"<\/p>\n


What does that mean? That means you can get your ads in front of business owners, decision makers, and even new active businesses if you rely on getting their attention!<\/span><\/p>\n

Meta went on to say as a B2B marketer, you now have the ability to communicate with high-ranking executives at any size company.<\/span><\/p>\n

 <\/p>\n

The Reasoning Behind<\/b><\/h2>\n


Meta admitted that they\u2019re in a special position to help B2B marketers in their pursuit of connecting people and companies.<\/span><\/p>\n

But what that means in corporate language is, \u201cWe need more money.\u201d<\/span><\/p>\n

And if you looked at their earnings calls you\u2019d agree with me, but we\u2019re not here to talk numbers today, if you\u2019d like to do that then I recommend checking out my CMO\u2019s <\/span>Youtube video<\/span><\/a> on it.<\/span><\/p>\n

Meta (Or Facebook as it used to be called) has been the go-to platform for B2B marketers looking for B2B attention and leads, with over 200 million businesses and over 2.9 billion daily app users.<\/span><\/p>\n

Then along came LinkedIn and more B2B marketers began exploring this paid advertising avenue.<\/span><\/p>\n

The only problem marketers found with LinkedIn was the high CPMs that didn\u2019t help, especially with newly established businesses trying to get their message across.<\/span><\/p>\n

 <\/p>\n

Newly Added Audiences<\/b><\/h2>\n


Regardless of competing platforms that allow marketers\/business owners to target B2B audiences, Meta has caught up and launched 4 new targeting options.<\/p>\n

<\/span><\/p>\n

\"\"

And although 4 new targeting options may not seem like a lot, it definitely makes an impact when you think about the money a B2B business would spend on trying to target these audiences otherwise.<\/span><\/p>\n

These newly added audiences include:<\/span><\/p>\n

–<\/strong> IT-Decision Makers
<\/span>–<\/strong> Business Decision-Maker Titles and Interests
<\/span>–<\/strong> Business Decision Makers
<\/span>–<\/strong> New Active Businesses<\/span><\/p>\n

IT-Decision Makers are exactly what it sounds like, Meta has narrowed down the people who are in the IT (Information Technology) industry based on their job titles.\u00a0<\/span><\/p>\n

So if you\u2019re trying to recruit some IT people from other businesses or attempting to sell some sort of technology for IT businesses to sell to their customers this will be a good audience to use.<\/span><\/p>\n

Now if you\u2019re trying to reach business owners based on their job titles and interests in an effort to sell your software, CRM, etc. then you\u2019d most likely use Meta\u2019s \u201cBusiness Decision-Maker Titles and Interests\u201d targeting segment.<\/span><\/p>\n

Here\u2019s where it may get a little confusing though, let me explain.<\/span><\/p>\n

Meta announced another audience segment that they labeled \u201cBusiness Decision Makers\u201d which are, of course, people in businesses that are decision makers but Meta specifically stated these categories:<\/span><\/p>\n

–<\/strong> Engineering\/IT
<\/span>–<\/strong> Operations
–<\/strong> <\/span>HR
–<\/strong> <\/span>Strategy or Marketing<\/span><\/p>\n

So when you compare \u201cBusiness Decision Makers\u201d and \u201cBusiness Decision-Maker Titles and Interests\u201d you can see that one leans more towards interest targeting and the other is more towards job titles.<\/span><\/p>\n

Why did Meta decide to do it this way?<\/span><\/p>\n

Who knows, but what we do know is there is more opportunity than ever for recruiting opponent operators, human resource employees, etc., and also selling services to these business decision makers!<\/span><\/p>\n

I personally don\u2019t like to recruit strictly on talent because I believe there should be a passion fueling individuals, but I know for other businesses they like the idea of poaching high-performing talent, so there you go.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n


The last audience option Meta announced was \u201cNew Active Businesses\u201d which can quite honestly be a game-changer for self-employed individuals selling their services.<\/span><\/p>\n

Here\u2019s Meta\u2019s definition of the New Active Business option:<\/span><\/p>\n

\u201cAdmins of engaged businesses that were created in the last 6, 12 or 24 months.\u00a0<\/span><\/i><\/p>\n

(Note: This reflects 3 segments, with one for each timeframe.)\u201d\u00a0<\/span><\/i><\/p>\n

So within this audience you have 3 other segments based on timeframes, targeting admins of newly created businesses for 6 months, 12 months, and 24 months.<\/span><\/p>\n

So if you\u2019re a small business or self-employed individual trying to help freshly established businesses, delivering valuable services this is something worth looking into.<\/span><\/p>\n

As with every update by Meta, it\u2019s always smart to test, test, test, before you decide whether something works for you or not.<\/span><\/p>\n

So if you have a B2B business, test these audiences out, and let me know how it goes, I know our CMO at our Marketing Agency will be.<\/span><\/p>\n

If this article piqued your interest, it would mean the world to me what you thought about it or share it with someone who you believe would benefit from it.\u00a0<\/span><\/p>\n

Until then continue to conquer the marketing world!<\/span><\/p>\n

Official Meta Announcement: https:\/\/www.facebook.com\/business\/news\/business-to-business-targeting<\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta just recently announced on Aug 9th, 2022 that they will be including new B2B targeting audience segments globally. What does that mean? That means you can get your ads in front of business owners, decision makers, and even new active businesses if you rely on getting their attention! Meta went on to say as […]<\/p>\n","protected":false},"author":7,"featured_media":37771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span>
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
<\/span>
<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
<\/span>
<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
<\/span>
<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
<\/span><\/i>
<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>

\"\"<\/p>

Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
<\/span>
<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>

\"\"<\/span><\/i><\/p>

I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span>
<\/span>
<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>


Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
<\/span>
<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
<\/span>
<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
<\/span>
<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
<\/span>
<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>

\"\"<\/p>

Or\u2026<\/span><\/p>

Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>

If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p>


<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>

And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p>

IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>

Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p>

As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p>

\"\"<\/p>

Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p>

New platform with limited content<\/b>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
<\/span>
<\/span>Ad-free videos can lead to more viewership<\/b>
<\/span>
<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>

In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p>

In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p>

Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[344,346,345,343],"class_list":["post-37721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-b2b","tag-b2b-business","tag-b2b-marketers","tag-meta"],"yoast_head":"\nUpdate: Meta\u2019s New B2B Audiences - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/actualizar-metas-nuevas-bb-audiencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update: Meta\u2019s New B2B Audiences - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Meta just recently announced on Aug 9th, 2022 that they will be including new B2B targeting audience segments globally. 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