{"id":37700,"date":"2022-08-09T19:49:49","date_gmt":"2022-08-09T19:49:49","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=37700"},"modified":"2025-09-12T21:25:24","modified_gmt":"2025-09-12T21:25:24","slug":"truth-e-commerce","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/verdad-comercio-electronico\/","title":{"rendered":"LA VERDAD ACERCA DEL E-COMMERCE (COMERCIO ELECTR\u00d3NICO)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

It seems like there are a lot of people on the internet spreading a false message.<\/span><\/p>\n

The message is that e-commerce is some kind of \u201cpassive\u201d income business. A business where you decide to sell things online while you drink pi\u00f1a coladas on the beach.<\/span><\/p>\n

Well, I\u2019m sorry to tell you that\u2019s not true. And I don\u2019t want you to be misled by these internet \u201cbusiness experts\u201d.\u00a0<\/span><\/p>\n

I want you to have a realistic understanding.\u00a0<\/span><\/p>\n

A realistic understanding of what it takes to start a new e-commerce business from scratch.<\/span><\/p>\n

Now, don\u2019t get me wrong I\u2019m all for starting an e-commerce business.\u00a0<\/span><\/p>\n

If you don\u2019t know my background, e-commerce is where I had my first big win as an entrepreneur.<\/span><\/p>\n

Let me tell you a quick story…<\/span><\/p>\n

Years ago, one of my best friends and now business partner was traveling the country selling bedsheets on the side of the road.<\/p>\n

<\/span><\/p>\n

\"\"<\/p>\n


Around the same time he was doing that, I noticed there was an opportunity that people were taking advantage of on the Amazon platform selling their products.<\/span><\/p>\n

I also started learning about Facebook ads. And I learned I could use them to drive traffic to Amazon.<\/span><\/p>\n

All of a sudden it clicked.<\/span><\/p>\n

We took the bedsheets, created a logo, and put the bedsheets on Amazon.\u00a0\u00a0<\/span><\/p>\n

Then we used Facebook ads to drive traffic to our Amazon listings.<\/span><\/p>\n

Now, to be fair, we discovered how to do this near the beginning of the opportunity wave.<\/span><\/p>\n

But if you know me then you know I consider this to be luck, because what luck really is, is when opportunity meets preparation.<\/span><\/p>\n

You should also know that this was not an overnight thing, we kept our day jobs for a long time.<\/span><\/p>\n

With hard work and dedication, we were able to scale our bed sheets brand over the next 18 months.<\/span><\/p>\n

This allowed us to sell the business for a nice profit.<\/span><\/p>\n

Nowadays the e-commerce game is a little bit different. But there’s still plenty of opportunity for new brands.<\/p>\n

<\/span><\/p>\n

\"\"<\/p>\n


When people tell me that they want to start a new e-commerce brand I always give them a few tips.<\/span><\/p>\n


1. The first thing I tell people who want to start creating content.<\/span><\/p>\n

Because I’m a huge believer in providing value to people to turn them into raving fans.<\/span><\/p>\n

This also helps people get to know you and your products or services.\u00a0<\/span><\/p>\n

But one of the most important factors that can come out of your content is building trust with people.<\/span><\/p>\n

That\u2019s super important for people to have before they make any buying decision.<\/span><\/p>\n


2. When you’re building a new e-commerce brand from scratch you should go all-in on one marketplace platform.<\/span><\/p>\n

Amazon for example has a ton of traffic and credibility that you can “borrow” by putting your products there.<\/span><\/p>\n

Speaking of products.<\/span><\/p>\n

I encourage people to have at least three products before launching their brand to maximize their average order value with upsells!<\/span><\/p>\n

This gives people more choices which means you have a greater chance of making more sales.<\/span><\/p>\n


3. Lastly, you have to give your new e-commerce brand time to get rolling and start growing.<\/span><\/p>\n

I tell people they should have an investment of around $20,000 to get started.<\/span><\/p>\n

The money is for the acquisition and storage of products.\u00a0<\/span><\/p>\n

Potential living expenses or the hiring of team members to help you run the business.<\/span><\/p>\n

If the e-commerce brand is your side hustle, here’s my advice:<\/span><\/p>\n

You need to keep your day job until your new brand is making enough profit to replace your salary.<\/p>\n

<\/span><\/p>\n

\"\"<\/p>\n

\u00a0<\/h2>\n


Branching Out<\/span><\/h2>\n


There are many benefits to branching out from a centralized marketplace platform like Amazon or Walmart.<\/span><\/p>\n

But, the primary one is that you get to control your own traffic.\u00a0<\/span><\/p>\n

This means you can communicate with your prospects and customers anytime you want.<\/span><\/p>\n

Through any communication channels that you want.<\/span><\/p>\n

Again, this is not something to jump into too soon.<\/span><\/p>\n

Because running your own e-commerce site is more challenging than selling on Amazon or Walmart where people are actively searching for your kind of product.\u00a0<\/span><\/p>\n

But, there are rewards to any risk you take too.<\/span><\/p>\n

Here’s a guideline I use to know when it’s time to expand outside of Amazon.<\/span><\/p>\n

When your new brand is making at least $100,000 per month with at least $20,000 in profit you can start making the shift.<\/span><\/p>\n

Now, at the beginning of this article, I talked about creating content, and if you’ve done a good job with this you’ll have at least a year’s worth of content for people to see.<\/span><\/p>\n

This is great for you because when you decide to start running paid ads people will most likely want to do research.\u00a0<\/span><\/p>\n

They will want to know if they can trust you and your products.<\/span><\/p>\n

Now, you may be wondering what it takes to run paid ads for your e-commerce brand.<\/span><\/p>\n

Well, I’ll save that for another article in the future.<\/span><\/p>\n

If you’d like to talk about the next best steps for your brand and business feel free to reach out to us anytime at www.agmagency.com\/help<\/a>.<\/span><\/p>\n

 <\/p>\n

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It seems like there are a lot of people on the internet spreading a false message. The message is that e-commerce is some kind of \u201cpassive\u201d income business. A business where you decide to sell things online while you drink pi\u00f1a coladas on the beach. Well, I\u2019m sorry to tell you that\u2019s not true. And […]<\/p>\n","protected":false},"author":7,"featured_media":37706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span>
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
<\/span>
<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
<\/span>
<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
<\/span>
<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
<\/span><\/i>
<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>

\"\"<\/p>

Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
<\/span>
<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>

\"\"<\/span><\/i><\/p>

I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span>
<\/span>
<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>


Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
<\/span>
<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
<\/span>
<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
<\/span>
<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
<\/span>
<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>

\"\"<\/p>

Or\u2026<\/span><\/p>

Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>

If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p>


<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>

And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p>

IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>

Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p>

As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p>

\"\"<\/p>

Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p>

New platform with limited content<\/b>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
<\/span>
<\/span>Ad-free videos can lead to more viewership<\/b>
<\/span>
<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>

In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p>

In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p>

Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[342,331,73],"class_list":["post-37700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-amazon-listings","tag-e-commerce","tag-facebook-ads"],"yoast_head":"\nThe Truth About E-commerce - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/verdad-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth About E-commerce - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"It seems like there are a lot of people on the internet spreading a false message. The message is that e-commerce is some kind of \u201cpassive\u201d income business. A business where you decide to sell things online while you drink pi\u00f1a coladas on the beach. Well, I\u2019m sorry to tell you that\u2019s not true. 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