{"id":37618,"date":"2022-08-09T15:03:20","date_gmt":"2022-08-09T15:03:20","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=37618"},"modified":"2025-09-12T21:37:55","modified_gmt":"2025-09-12T21:37:55","slug":"formula-save-money-pit-failing-ads","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/formula-ahorra-dinero-pit-failing-ads\/","title":{"rendered":"LA F\u00d3RMULA PARA SALVARLO DEL ABISMO MONETARIO DE ANUNCIOS QUE NO FUNCIONAN"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u201cNobody is clicking my Ad!\u201d<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n


This is one of the most frustrating parts of advertising.<\/span><\/p>\n

Meanwhile you\u2019re spending money you\u2019ve WORKED for or borrowed (which you have to pay back at some point) and aren\u2019t happy with what you\u2019re seeing.<\/span><\/p>\n

Trust me, you\u2019re not alone. This happens to businesses everyday; you\u2019ve got a product or service that you know can and will help people, but no one seems to be paying attention to you.\u00a0<\/span><\/p>\n

Why?<\/span><\/p>\n

I wish there was a one-size fits all answer, unfortunately without reviewing your marketing campaigns, I can only say this one thing.\u00a0<\/span><\/p>\n

Your Ad isn\u2019t communicating a message that resonates with your ideal customer.\u00a0<\/span><\/p>\n

And if you don\u2019t figure out how to get people\u2019s attention with your Ads, they\u2019ll never click.\u00a0<\/span><\/p>\n

And if they never click, they\u2019ll never buy.\u00a0<\/span><\/p>\n

And if enough people never buy, well\u2026the results will be devastating.\u00a0<\/span><\/p>\n

But don\u2019t freak out, there is a solution.\u00a0<\/span><\/p>\n

I\u2019ve been through the same experience in my early business life, and many of the businesses in my agency have gone through the same.<\/span><\/p>\n

The cool thing is once you understand the \u201cformula\u201d for Ads you can see quite the snowball effect.\u00a0<\/span><\/p>\n

Take Dr. Eric Berg, \u201cThe Knowledge Doc\u201d, for example.\u00a0<\/span><\/p>\n

Several years ago, we began helping him get more attention for his educational material on health.<\/span><\/p>\n

And through our Ad creation system, we are able to create ads that resonate with his viewers.<\/span><\/p>\n

Then we give those viewers opportunities to buy his health & wellness products.<\/span><\/p>\n

Which they do.\u00a0<\/span><\/p>\n

In fact, his Amazon sales have been breaking record after record for his company in recent years.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n


So you\u2019re probably wondering what this formula is, so here it is\u2026<\/span><\/p>\n

It is made up of 3 parts, starting off with the hook:<\/span><\/p>\n

 <\/p>\n

Hook<\/b><\/h1>\n


The hook is made to capture the person’s attention in the first 3 seconds of seeing your Ad.<\/span><\/p>\n

If it\u2019s a video, then make it something that stands out, something moving really fast, someone freaking out, a visual effect or anything that stands out in the first 3 seconds!<\/span><\/p>\n

Timing is CRUCIAL to this because people always have their guard up on social media platforms about ads.<\/span><\/p>\n

If you use an image, make something that stands out in the image, and include text IN THE IMAGE that resonates with the person reading.<\/span><\/p>\n

This text needs to hit their pain points or desires in order to make them click.<\/span><\/p>\n

This brings us to the next part of the formula\u2026 the story.<\/span><\/p>\n

 <\/p>\n

Story\u00a0\u00a0<\/b><\/h1>\n


With every Ad comes a story, but not in the way you think of.<\/span><\/p>\n

We\u2019re not telling \u201conce upon a time\u201d stories, we\u2019re telling stories that paint a picture in the person’s head.<\/span><\/p>\n

When someone sees your Ad in a video format, you should be demonstrating your product or service in an entertaining or educational way that makes them tell a STORY to themselves in their own head.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n


This story that they tell themselves will make people start imagining the end result for this problem you\u2019re trying to solve for them.<\/span><\/p>\n

So if someone saw a weight supplement let\u2019s say you went down the educational route\u2026<\/span><\/p>\n

You would be educating the person in the video, helping them understand how an ingredient in your product was discovered, how it works, how it\u2019s different and how it makes it possible to lose weight.<\/span><\/p>\n

This allows the person to then visualize themselves in that state of weight loss and gives them both the hope and confidence to look into it.<\/span><\/p>\n

If this was an image Ad, the copy in the image would have to do the majority of the lifting!<\/span><\/p>\n

Of course, it helps to have something in the image that communicates the problem and solution (while also being attention grabbing AKA the Hook).<\/span><\/p>\n

But when someone is hooked with an attractive image, the second thing they do is read the words in the image, and that\u2019s when you know if you have them or not.<\/span><\/p>\n

This is why your copy in an image needs to be hitting their pain points or desires while also giving a slight introduction to your product.<\/span><\/p>\n

Take the Ad by the cigarette company Lucky Strike back in the day:\u00a0<\/span><\/p>\n

\u201cLight Up a Lucky, And You Won\u2019t Miss The Sweets That Make You Fat!\u201d<\/span><\/i><\/p>\n

Now this is an older Ad and you can\u2019t advertise cigarettes anymore which I don\u2019t encourage anyone to get into anyway, but you see how they introduced their product in the beginning and gave them something to start story telling themselves with in the second part?<\/span><\/p>\n

This is how cigarette companies used to advertise, as healthy alternatives and even as weight loss!<\/span><\/p>\n

This is no longer the case, and for good reason\u2026 So that means your product should especially be communicating the truth when you advertise it.<\/p>\n

<\/span><\/p>\n

\"\"<\/p>\n


But when someone reads your image and if it doesn’t resonate with it then they\u2019re either not your target audience or you need to try something else in the image, the results you get will tell you which one you need to do.<\/span><\/p>\n

Now when you have them intrigued, this is when you present the offer!<\/span><\/p>\n

 <\/p>\n

Offer<\/b><\/h1>\n


This part of the formula is introduced at the end of video Ads, this is when you say your product contains that weight loss ingredient you were educating them on\u2013in its most potent form!<\/span><\/p>\n

Being honest of course, you can get creative with how you communicate it, but what you need is that you mention your product, a guarantee, urgency (\u201cavailable for limited time\u201d) and any added bonuses.<\/span><\/p>\n

I could go on talking about ways you can structure offers, but to keep things simple, communicate everything you have to offer someone without getting into the features of your product or otherwise known as the \u201ctechnical\u201d side of your product.<\/span><\/p>\n

We\u2019re trying to make them feel safe and encourage a purchase, not bore them with technical aspects!<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n


If you have an image that you\u2019re running as an Ad, your image could communicate the offer as well, but if there is a section available to put your longer copy, that\u2019s where you should insert it.<\/span><\/p>\n

Once someone sees your image they look at the copy on the image, then they tend to click the \u201csee more\u201d that expands the text you have, and scroll to the bottom\u2013that\u2019s where you place your offer.\u00a0<\/span><\/p>\n

Now, wouldn\u2019t it be cool if you could learn a little bit more of this kind of Ad magic to install in your business?<\/span><\/p>\n

My Agency helps business owners grow their organizations with their Marketing efforts so they can conquer the industry they\u2019re in!<\/span><\/p>\n

We get on coaching calls in our program that we call \u201cNinja Lab Plus\u201d where we go over and help with any Marketing Roadblocks, Marketing Strategies, and turn everyday business owners into Marketing Ninjas.<\/span><\/p>\n

It\u2019s not every day that you learn the ins and outs of the Marketing world and that\u2019s what we\u2019re here to do, provide that valuable marketing information to help business owners grow!<\/span><\/p>\n

Schedule a Meeting Today: <\/span>https:\/\/www.freeninjamarketing.com\/schedule-appointment1642112245283<\/span><\/a><\/p>\n

Or<\/span><\/p>\n

Call Us Today: <\/span>(888) 280-3339<\/span><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cNobody is clicking my Ad!\u201d   This is one of the most frustrating parts of advertising. Meanwhile you\u2019re spending money you\u2019ve WORKED for or borrowed (which you have to pay back at some point) and aren\u2019t happy with what you\u2019re seeing. Trust me, you\u2019re not alone. This happens to businesses everyday; you\u2019ve got a product […]<\/p>\n","protected":false},"author":7,"featured_media":37668,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span>
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
<\/span>
<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
<\/span>
<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
<\/span>
<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
<\/span><\/i>
<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>

\"\"<\/p>

Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
<\/span>
<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>

\"\"<\/span><\/i><\/p>

I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span>
<\/span>
<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>


Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
<\/span>
<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
<\/span>
<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
<\/span>
<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
<\/span>
<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>

\"\"<\/p>

Or\u2026<\/span><\/p>

Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>

If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p>


<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>

And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p>

IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>

Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p>

As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p>

\"\"<\/p>

Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p>

New platform with limited content<\/b>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
<\/span>
<\/span>Ad-free videos can lead to more viewership<\/b>
<\/span>
<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>

In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p>

In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p>

Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[47,336,338,337],"class_list":["post-37618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-advertising","tag-hook","tag-offer","tag-story"],"yoast_head":"\nThe Formula to Save You from the Money Pit of Failing Ads - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/formula-ahorra-dinero-pit-failing-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Formula to Save You from the Money Pit of Failing Ads - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"\u201cNobody is clicking my Ad!\u201d   This is one of the most frustrating parts of advertising. 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