{"id":376,"date":"2018-06-25T00:00:00","date_gmt":"2018-06-25T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/mark-zuckerbergs-recent-announcement-and-what-it-means-for-marketers\/"},"modified":"2021-03-04T01:00:32","modified_gmt":"2021-03-04T01:00:32","slug":"mark-zuckerbergs-recent-announcement-and-what-it-means-for-marketers","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/mark-zuckerbergs-recent-announcement-and-what-it-means-for-marketers\/","title":{"rendered":"Mark Zuckerberg\u2019s Recent Announcement and What It Means For Marketers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<em>In this episode, I will cover the recent announcement made by the founder of Facebook, Mark Zuckerberg. People and brands all over are panicking. That\u2019s a good thing for us, I\u2019ve learned from years of experience that whatever changes are made or proposed by this CEO are usually on point. Here\u2019s my viewpoint on what it is and how it will affect you. If you have any questions or comments, click this link to send me a message <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer <\/a><\/em><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>Facebook: <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Mark-Zuckerbergs-Recent-Announcement-and-what-it-means-for-marketers-e11nph\/a-a2s7i1\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Zuckerberg\u2019s Recent Announcement and What It Means For Marketers<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Mark-Zuckerbergs-Recent-Announcement-and-what-it-means-for-marketers-e11nph\/a-a2s7i1\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3>Podcast Transcription<\/h3>\n<p>Hey guys, Manuel Su\u00e1rez here with the Power of Marketing Podcast #12. Saying hello from the city of Quebec in Canada. I\u2019m spending the last few days here in this incredible country which is a first time visit, came with the family. The purpose was for business. I came to deliver a few seminars to an awesome group of people that are looking to keep on the expansion and take advantage of the opportunities that we have today. So, I always love doing that. It\u2019s part of my job, but just like I\u2019ve talked to you guys about before, none of these feels like work.<\/p>\n<p>I just turned 37 yesterday, just having an awesome day and a lot of realizations about where I stand today at the age of 37 and what I have accomplished in the last few years and how much we have left. I always talk about on my seminars how people have been saying for a long time how life is so short and you\u2019ve got to just live it and enjoy it and have fun. I personally disagree because I don\u2019t think life is short. I think that 90 years of poverty is long, gruesome, painful and full of unhappiness. So I\u2019m not definitely into that and I don\u2019t wish that on anybody. That\u2019s something I think that a lot of people use as an excuse to not succeed. Like \u201cI\u2019m just going to go and have fun because life is so short\u201d. I don\u2019t like that viewpoint because number 1, when you\u2019re doing something that you love, it\u2019s just having fun in life and just enjoying what you are doing. Number 2, when you have that viewpoint, then, you\u2019re missing out on being able to build what you wanted to build for yourself.<\/p>\n<p>If you are ambitious, you know, there\u2019s a lot of people that are not ambitious, and that\u2019s totally fine. But anyway, so I just want to start off with that little message because I keep on coming into coming across into that viewpoint once in a while about \u201cHey, you should be more social. You should engage with more people. You should have more friends. You should go and have more parties, do more activities and whatever it is.\u201d I think, that\u2019s something that overall causes a loser mentality and creates difficulties for a person that wants to accomplish goals and dreams and ambitions and all kinds of things. And when you have family members that surround you, or friends, or close people to you that tell you that you\u2019re working too hard, it usually comes from that loser mentality. Because when you get the support, when the people around you really understand you and understand what you are trying to accomplish, then you don\u2019t usually experience that. It\u2019s one of those things that you usually get that attitude from family members and from people around you that have not themselves built something special.<\/p>\n<p>If you have a father or a mother, an uncle, or a friend, or a wife, or a husband, or whoever that actually has governed the process and has been successful and has accomplished their dreams, trust me, you will never ever, ever get a viewpoint from them &#8220;You\u2019re working too hard, enjoy life. Life is short. It\u2019s going to disappear right in front of your eyes&#8221;, or any of that stuff. So, no, life is not short. When I look back, my birthday yesterday, I\u2019m 37 years old, I think like I have liked for a couple of a hundred years already and a few decades. So for me, it feels like it\u2019s just the beginning of it. I\u2019m just getting started. I already have a family with 3 kids and a marriage of 12 years and all these other stuff that I\u2019ve started early. But it just feels like I\u2019m just at the beginning era of my life. So, let\u2019s just keep pushing hard. If you have dreams that you want to accomplish we have an era in front of us that none of our grandparents ever did. Any of the ancestors never even imagined in their wildest dreams. So there\u2019s no reason why we cannot just figure out how to control that communication system that we have in front of us to our advantage and increase our potential survival of ourselves and those around us.<\/p>\n<p>Today, on this episode I just want to cover a quick subject while I\u2019m here with you guys because I\u2019ve been hearing a lot of buzz recently and a lot of chaos has come from the Mark Zuckerberg post that he did last week in regards to the changes that are coming up on the Facebook algorithm and I want to clarify that for you so I can eliminate any and all possible doubts that came from it.<\/p>\n<p>So if you haven\u2019t heard about this announcement, well, let me tell you what it is. Basically, last week, Mark Zuckerberg came out with a post in which he says that Facebook is going back to focusing more on posts showing you as a user, post from your friends and family that you care about the most instead of crowding your news feed with brands and other things that you might not be that interested in. This is something that has caused a lot of pandemonium and a lot of worry on the marketing community, on agencies and brands, and all kinds of people. And the reality is that there\u2019s a reason why Mark Zuckerberg is doing this. Let me tell you one of the things we know from Mark Zuckerberg\u2019s last 10 years as an entrepreneur.<\/p>\n<p>He is 10 years ahead as an entrepreneur. His mind, the way that he sees the future, is something that is very unique and has not been seen before on this planet. We never had people with this type of skill, maybe a handful, 5 or 10 people. Another guy that\u2019s similar to that is Jeff Bezos which is the one that\u2019s building Amazon and making it a monster that is taking over this planet.<\/p>\n<p>If there\u2019s somebody in this planet that you shouldn\u2019t second guess when it comes to what they\u2019re doing, it\u2019s finally Mark Zuckerberg. Because he\u2019s proven time and time again and he\u2019s proven all his haters wrong every single year, every single quarterly report on the stock market, he shows the haters, the naysayers how wrong they are. It\u2019s something that he\u2019s really proud about. Just recently the last quarter of the stock market report in which Facebook reported their earnings. They are just squashing it. This is a company that is exploding in market cap and their ability to produce income. So, long story short, there is a reason why Mark Zuckerberg is doing this. And let me tell you what I feel might be on his mind. Okay. If you\u2019ve heard this post and you\u2019re already also yourself panicking about this whole thing.<\/p>\n<p>I think that marketers were actually finding a way to really invade people\u2019s news feed too much to the point that people stop seeing enough posts from their friends and family. And this in turn caused them to stop creating publications on their own and doing posts to tell their friends and family what\u2019s going on. So what happens? This is very very important and very very valuable for Facebook. Because when a user stops posting things about their personal life in connection with their friends and family, Facebook stops getting the most valuable thing that they have. That valuable things is called \u201cdata\u201d.<\/p>\n<p>This is what allows Facebook to actually give us as marketers the targeting data that we always dreamed about being able to have as marketers that newspapers, radios, and televisions had never had before. So, they have probably noticed that even though the platform is being used actively by more and more people every single day, Mark Zuckerberg himself probably noticed there was a glitch on the algorithm, on the system that was making these brands more visible and their friends and followers less visible which in turn was causing them to not promote or not post so much about themselves that was then causing marketers who have less data.<\/p>\n<p>So, in order to do that, he\u2019s actually handling like a big major PR stunt cause he\u2019s letting the world know and he\u2019s making sure that he goes viral. If you want to know what this post is, you can actually Facebook it and search Mark Zuckerberg post and you\u2019re going to find the results about this post. You can google it, well, it\u2019s all over. He made sure that this post went massively viral. So, it\u2019s not something that it\u2019s done on accident. He\u2019s not trying to collapse the company. He\u2019s not trying to suddenly make Facebook into a non-profit organization. Whatever he\u2019s doing in whatever way he does it, he\u2019s doing it for a major logical reason to keep the company growing and its path towards becoming the most powerful company in this planet.<\/p>\n<p>Currently, Facebook holds the 5th most valuable position in the United States market and they are moving really fast. Very soon they are going to take over other guys like Microsoft, etc. Like if we talk about the actual numbers right now and the positions, Apple is still number 1, Google is number 2, Microsoft is number 3 I believe, Amazon is number 4 and number 5 is Facebook. So, Amazon and Facebook I would say, my prediction is today, in 2018 towards the end of this year or towards the middle of 2019, Amazon is going to be the top company market cap in this planet even more than Apple or close to it if it\u2019s going in this direction. Or, if somehow Apple collapses because Apple still has 200 million extra in market cap than them, actually 200 billion extra, that&#8217;s the actual number. Apple was about 750 billion market capitalization at this point and Amazon was about 600 so they\u2019re not that far away. So the point is that those 2 guys &#8211; Amazon and Facebook &#8211; controlled by those 2 geniuses will continue in its market domination worldwide. So whatever he\u2019s doing, he\u2019s doing it with a purpose to get people more engaged in the platform to be able to continue feeding us as marketers the right data and eventually improve the algorithm so we can still promote our messages in front of these massive audiences that Facebook gives us access to.<\/p>\n<p>So, it\u2019s only getting better. I see obviously the market merely reacted to it and there was I believe a 10% drop in the stock value and a bunch of people talking about it and people panicking and some people stopped doing promotions on it. Who knows what else? I\u2019m still running campaigns, I\u2019m still being successful. Supposedly this is going to be a gradient shift on the algorithm but the reality is that Facebook will not change much the way they are doing their thing because they need to keep on growing their revenue but they made the announcement as a PR strategy so that they can continue increasing the user engagement on their platform which is what drives the power of day\u2019s social media giant.<\/p>\n<p>So, in short guys, there\u2019s a reason for that. You always have to understand that when Mark Zuckerberg does something, he makes very little wrong choices and wrong decisions. There are reasons why he does things and he\u2019s proven time and time again that he\u2019s right. So I personally, not obviously an owner of Facebook but I have benefited a lot from this platform and I believe after years of working with it, that every change they have done along the way has actually contributed.<\/p>\n<p>Just like for example, when Facebook started talking about they were going to eliminate Messenger inside of Facebook, people started panicking and then they separated the platform. And now, Messenger is a platform all by itself producing billions of dollars for them. Okay? So right decision.<\/p>\n<p>Again, just like when Facebook talked about their news feed organic reach was disappearing, and now, we can only reach 2-8% of your organic post that you post on your page, and people started panicking about that. Everybody was going to abandon ship and leave Facebook and they were going to lose their users and everything. Well, they have massively exploded since then.<\/p>\n<p>There are many examples guys of what they\u2019ve done over the years coming from the leader, coming from his decision to actually create that effect because he sees the future and he sees 2 or 3 years ahead that if he doesn\u2019t make this change, his company is going to suffer. So it\u2019s a logical thing that he\u2019s doing because he already saw the future in order to be able to keep the company growing in the right direction. Have no doubt about it. This company is driven by advertising and he\u2019s not going to make a decision that affects their advertising revenue.<\/p>\n<p>So, anyway guys, I just wanted to give you a brief overview of that change. Things are going to keep on rolling. Things are going to keep on improving and if you have any questions, you can send me a message on my Facebook page which you can find it if you search for fb.me\/manuelsuarezdigital. And also, whenever I do a podcast I usually notify people there on that page so you can follow me and I&#8217;ll send you a message when I have a new podcast so you don\u2019t miss out on them. And if you have a chance that you can write a review and let me know your thoughts and also if you have any questions, any subjects that you want me to cover, at whatever time, at anytime just let me know, and I will take them up in the future podcast also. So if you want to send me a direct message on my messenger, you can also go to m.me\/manuelsuarezdigital and that will send me a message through my page, very very simple. fb.me\/manuelsuarezdigital, it takes you to my Facebook page. m.me\/manuelsuarezdigital will take you to my messenger and you can send me a direct message, you can send me a video, a voicemail, whatever you want. It\u2019s a really cool stuff and now we can communicate all over the world in a matter of seconds. Ok guys, so I hope that helps you and stay tuned for the next episode of the Power of Marketing Podcast. Talk to you soon.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">Facebook: <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey guys, Manuel Su\u00e1rez here with the Power of Marketing Podcast #12. Saying hello from the city of Quebec in Canada. I\u2019m spending the last few days here in this incredible country which is a first time visit, came with the family. The purpose was for business. I came to deliver a few seminars to an awesome group of people that are looking to keep on the expansion and take advantage of the opportunities that we have today. So, I always love doing that. It\u2019s part of my job, but just like I\u2019ve talked to you guys about before, none of these feels like work.<\/p>","protected":false},"author":7,"featured_media":377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><em>In this episode, I will cover the recent announcement made by the founder of Facebook, Mark Zuckerberg. People and brands all over are panicking. That\u2019s a good thing for us, I\u2019ve learned from years of experience that whatever changes are made or proposed by this CEO are usually on point. Here\u2019s my viewpoint on what it is and how it will affect you. If you have any questions or comments, click this link to send me a message <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer <\/a><\/em><\/p><p><em>I hope you enjoy the podcast!<\/em><\/p><p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p><p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/><em>Facebook: <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/><em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/><em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/><em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/><em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p><h3>\u00a0<\/h3><p>\u00a0<\/p><h3>Podcast File<\/h3><p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Mark-Zuckerbergs-Recent-Announcement-and-what-it-means-for-marketers-e11nph\/a-a2s7i1\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Zuckerberg\u2019s Recent Announcement and What It Means For Marketers<\/a><\/p><p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Mark-Zuckerbergs-Recent-Announcement-and-what-it-means-for-marketers-e11nph\/a-a2s7i1\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p><h3>Podcast Transcription<\/h3><p>Hey guys, Manuel Su\u00e1rez here with the Power of Marketing Podcast #12. Saying hello from the city of Quebec in Canada. I\u2019m spending the last few days here in this incredible country which is a first time visit, came with the family. The purpose was for business. I came to deliver a few seminars to an awesome group of people that are looking to keep on the expansion and take advantage of the opportunities that we have today. So, I always love doing that. It\u2019s part of my job, but just like I\u2019ve talked to you guys about before, none of these feels like work.<\/p><p>I just turned 37 yesterday, just having an awesome day and a lot of realizations about where I stand today at the age of 37 and what I have accomplished in the last few years and how much we have left. I always talk about on my seminars how people have been saying for a long time how life is so short and you\u2019ve got to just live it and enjoy it and have fun. I personally disagree because I don\u2019t think life is short. I think that 90 years of poverty is long, gruesome, painful and full of unhappiness. So I\u2019m not definitely into that and I don\u2019t wish that on anybody. That\u2019s something I think that a lot of people use as an excuse to not succeed. Like \u201cI\u2019m just going to go and have fun because life is so short\u201d. I don\u2019t like that viewpoint because number 1, when you\u2019re doing something that you love, it\u2019s just having fun in life and just enjoying what you are doing. Number 2, when you have that viewpoint, then, you\u2019re missing out on being able to build what you wanted to build for yourself.<\/p><p>If you are ambitious, you know, there\u2019s a lot of people that are not ambitious, and that\u2019s totally fine. But anyway, so I just want to start off with that little message because I keep on coming into coming across into that viewpoint once in a while about \u201cHey, you should be more social. You should engage with more people. You should have more friends. You should go and have more parties, do more activities and whatever it is.\u201d I think, that\u2019s something that overall causes a loser mentality and creates difficulties for a person that wants to accomplish goals and dreams and ambitions and all kinds of things. And when you have family members that surround you, or friends, or close people to you that tell you that you\u2019re working too hard, it usually comes from that loser mentality. Because when you get the support, when the people around you really understand you and understand what you are trying to accomplish, then you don\u2019t usually experience that. It\u2019s one of those things that you usually get that attitude from family members and from people around you that have not themselves built something special.<\/p><p>If you have a father or a mother, an uncle, or a friend, or a wife, or a husband, or whoever that actually has governed the process and has been successful and has accomplished their dreams, trust me, you will never ever, ever get a viewpoint from them \"You\u2019re working too hard, enjoy life. Life is short. It\u2019s going to disappear right in front of your eyes\", or any of that stuff. So, no, life is not short. When I look back, my birthday yesterday, I\u2019m 37 years old, I think like I have liked for a couple of a hundred years already and a few decades. So for me, it feels like it\u2019s just the beginning of it. I\u2019m just getting started. I already have a family with 3 kids and a marriage of 12 years and all these other stuff that I\u2019ve started early. But it just feels like I\u2019m just at the beginning era of my life. So, let\u2019s just keep pushing hard. If you have dreams that you want to accomplish we have an era in front of us that none of our grandparents ever did. Any of the ancestors never even imagined in their wildest dreams. So there\u2019s no reason why we cannot just figure out how to control that communication system that we have in front of us to our advantage and increase our potential survival of ourselves and those around us.<\/p><p>Today, on this episode I just want to cover a quick subject while I\u2019m here with you guys because I\u2019ve been hearing a lot of buzz recently and a lot of chaos has come from the Mark Zuckerberg post that he did last week in regards to the changes that are coming up on the Facebook algorithm and I want to clarify that for you so I can eliminate any and all possible doubts that came from it.<\/p><p>So if you haven\u2019t heard about this announcement, well, let me tell you what it is. Basically, last week, Mark Zuckerberg came out with a post in which he says that Facebook is going back to focusing more on posts showing you as a user, post from your friends and family that you care about the most instead of crowding your news feed with brands and other things that you might not be that interested in. This is something that has caused a lot of pandemonium and a lot of worry on the marketing community, on agencies and brands, and all kinds of people. And the reality is that there\u2019s a reason why Mark Zuckerberg is doing this. Let me tell you one of the things we know from Mark Zuckerberg\u2019s last 10 years as an entrepreneur.<\/p><p>He is 10 years ahead as an entrepreneur. His mind, the way that he sees the future, is something that is very unique and has not been seen before on this planet. We never had people with this type of skill, maybe a handful, 5 or 10 people. Another guy that\u2019s similar to that is Jeff Bezos which is the one that\u2019s building Amazon and making it a monster that is taking over this planet.<\/p><p>If there\u2019s somebody in this planet that you shouldn\u2019t second guess when it comes to what they\u2019re doing, it\u2019s finally Mark Zuckerberg. Because he\u2019s proven time and time again and he\u2019s proven all his haters wrong every single year, every single quarterly report on the stock market, he shows the haters, the naysayers how wrong they are. It\u2019s something that he\u2019s really proud about. Just recently the last quarter of the stock market report in which Facebook reported their earnings. They are just squashing it. This is a company that is exploding in market cap and their ability to produce income. So, long story short, there is a reason why Mark Zuckerberg is doing this. And let me tell you what I feel might be on his mind. Okay. If you\u2019ve heard this post and you\u2019re already also yourself panicking about this whole thing.<\/p><p>I think that marketers were actually finding a way to really invade people\u2019s news feed too much to the point that people stop seeing enough posts from their friends and family. And this in turn caused them to stop creating publications on their own and doing posts to tell their friends and family what\u2019s going on. So what happens? This is very very important and very very valuable for Facebook. Because when a user stops posting things about their personal life in connection with their friends and family, Facebook stops getting the most valuable thing that they have. That valuable things is called \u201cdata\u201d.<\/p><p>This is what allows Facebook to actually give us as marketers the targeting data that we always dreamed about being able to have as marketers that newspapers, radios, and televisions had never had before. So, they have probably noticed that even though the platform is being used actively by more and more people every single day, Mark Zuckerberg himself probably noticed there was a glitch on the algorithm, on the system that was making these brands more visible and their friends and followers less visible which in turn was causing them to not promote or not post so much about themselves that was then causing marketers who have less data.<\/p><p>So, in order to do that, he\u2019s actually handling like a big major PR stunt cause he\u2019s letting the world know and he\u2019s making sure that he goes viral. If you want to know what this post is, you can actually Facebook it and search Mark Zuckerberg post and you\u2019re going to find the results about this post. You can google it, well, it\u2019s all over. He made sure that this post went massively viral. So, it\u2019s not something that it\u2019s done on accident. He\u2019s not trying to collapse the company. He\u2019s not trying to suddenly make Facebook into a non-profit organization. Whatever he\u2019s doing in whatever way he does it, he\u2019s doing it for a major logical reason to keep the company growing and its path towards becoming the most powerful company in this planet.<\/p><p>Currently, Facebook holds the 5th most valuable position in the United States market and they are moving really fast. Very soon they are going to take over other guys like Microsoft, etc. Like if we talk about the actual numbers right now and the positions, Apple is still number 1, Google is number 2, Microsoft is number 3 I believe, Amazon is number 4 and number 5 is Facebook. So, Amazon and Facebook I would say, my prediction is today, in 2018 towards the end of this year or towards the middle of 2019, Amazon is going to be the top company market cap in this planet even more than Apple or close to it if it\u2019s going in this direction. Or, if somehow Apple collapses because Apple still has 200 million extra in market cap than them, actually 200 billion extra, that's the actual number. Apple was about 750 billion market capitalization at this point and Amazon was about 600 so they\u2019re not that far away. So the point is that those 2 guys - Amazon and Facebook - controlled by those 2 geniuses will continue in its market domination worldwide. So whatever he\u2019s doing, he\u2019s doing it with a purpose to get people more engaged in the platform to be able to continue feeding us as marketers the right data and eventually improve the algorithm so we can still promote our messages in front of these massive audiences that Facebook gives us access to.<\/p><p>So, it\u2019s only getting better. I see obviously the market merely reacted to it and there was I believe a 10% drop in the stock value and a bunch of people talking about it and people panicking and some people stopped doing promotions on it. Who knows what else? I\u2019m still running campaigns, I\u2019m still being successful. Supposedly this is going to be a gradient shift on the algorithm but the reality is that Facebook will not change much the way they are doing their thing because they need to keep on growing their revenue but they made the announcement as a PR strategy so that they can continue increasing the user engagement on their platform which is what drives the power of day\u2019s social media giant.<\/p><p>So, in short guys, there\u2019s a reason for that. You always have to understand that when Mark Zuckerberg does something, he makes very little wrong choices and wrong decisions. There are reasons why he does things and he\u2019s proven time and time again that he\u2019s right. So I personally, not obviously an owner of Facebook but I have benefited a lot from this platform and I believe after years of working with it, that every change they have done along the way has actually contributed.<\/p><p>Just like for example, when Facebook started talking about they were going to eliminate Messenger inside of Facebook, people started panicking and then they separated the platform. And now, Messenger is a platform all by itself producing billions of dollars for them. Okay? So right decision.<\/p><p>Again, just like when Facebook talked about their news feed organic reach was disappearing, and now, we can only reach 2-8% of your organic post that you post on your page, and people started panicking about that. Everybody was going to abandon ship and leave Facebook and they were going to lose their users and everything. Well, they have massively exploded since then.<\/p><p>There are many examples guys of what they\u2019ve done over the years coming from the leader, coming from his decision to actually create that effect because he sees the future and he sees 2 or 3 years ahead that if he doesn\u2019t make this change, his company is going to suffer. So it\u2019s a logical thing that he\u2019s doing because he already saw the future in order to be able to keep the company growing in the right direction. Have no doubt about it. This company is driven by advertising and he\u2019s not going to make a decision that affects their advertising revenue.<\/p><p>So, anyway guys, I just wanted to give you a brief overview of that change. Things are going to keep on rolling. Things are going to keep on improving and if you have any questions, you can send me a message on my Facebook page which you can find it if you search for fb.me\/manuelsuarezdigital. And also, whenever I do a podcast I usually notify people there on that page so you can follow me and I'll send you a message when I have a new podcast so you don\u2019t miss out on them. And if you have a chance that you can write a review and let me know your thoughts and also if you have any questions, any subjects that you want me to cover, at whatever time, at anytime just let me know, and I will take them up in the future podcast also. So if you want to send me a direct message on my messenger, you can also go to m.me\/manuelsuarezdigital and that will send me a message through my page, very very simple. fb.me\/manuelsuarezdigital, it takes you to my Facebook page. m.me\/manuelsuarezdigital will take you to my messenger and you can send me a direct message, you can send me a video, a voicemail, whatever you want. It\u2019s a really cool stuff and now we can communicate all over the world in a matter of seconds. Ok guys, so I hope that helps you and stay tuned for the next episode of the Power of Marketing Podcast. Talk to you soon.<\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Zuckerberg\u2019s Recent Announcement and What It Means For Marketers - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/mark-zuckerbergs-recent-announcement-and-what-it-means-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Zuckerberg\u2019s Recent Announcement and What It Means For Marketers - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey guys, Manuel Su\u00e1rez here with the Power of Marketing Podcast #12. 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