{"id":37449,"date":"2022-08-06T13:50:35","date_gmt":"2022-08-06T13:50:35","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=37449"},"modified":"2025-09-12T22:10:06","modified_gmt":"2025-09-12T22:10:06","slug":"underlying-element-sales","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/ventas-de-elementos-subyacentes\/","title":{"rendered":"EL ELEMENTO  SUBYACENTE #1  EN LAS VENTAS"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">As business owners, closing sales is foundational to the health and success of our businesses.\u00a0<\/p>\n<p><\/span><\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-37451 size-full\" src=\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/seal-the-deal-1.gif\" alt=\"\" width=\"480\" height=\"260\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>But, there is 1 element that is senior to everything else. It\u2019s even above making the sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s not even about the product or service itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although you do need a good product or service that helps people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This 1 element helps drive you forward, it helps propel you over everyday obstacles, and helps people trust that you\u2019re the right person to help them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By now you might be wondering \u201cWhat is the 1 element, Manuel?\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Element to Sales<\/b><\/h1>\n<p><span style=\"font-weight: 400;\"><br \/>The #1 element to sales is the act of believing in your own product, and igniting your burning passion to share it with others and help them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A motivated salesman doesn\u2019t sound like a salesman at all, in fact they sound like a friend who is there to help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it\u2019s no surprise that if someone talked to you like a friend instead of a stranger that they would close more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why is this so hard to accomplish sometimes? Why do business owners unconsciously lose focus on helping others? And how do we make sure we remember every time?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>First, Believe In Your Product<\/p>\n<p><\/b><span style=\"font-weight: 400;\"><br \/><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">If you don\u2019t believe in your product or service then it\u2019s going to be hard to sell it because you have a weak connection with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And who in the world could make millions of dollars selling something they\u2019re not passionate about?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t say corporate billionaires because they already have a team of passionate people who DO believe in the product or service being sold.<\/p>\n<p><\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-37452 size-full aligncenter\" src=\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/will-ferrel-1.gif\" alt=\"\" width=\"400\" height=\"260\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>Plus, they pay them lots of money, something which not every entrepreneur has access to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So your options are limited, making it more important than ever to believe in your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how does someone even start with doing that?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Find Your Burning Passion<\/b><\/h1>\n<p><span style=\"font-weight: 400;\"><br \/>It may be a no-brainer that you need passion to believe in your product, but some entrepreneurs forget about it, believe it or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the best passions start with helping others, but that sounds very broad and competitive, so let\u2019s niche down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the health business, you would want to improve someone&#8217;s health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the sales\/marketing business you would want to help business owners grow and expand their business to show them what\u2019s possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re in the personal development business you want people to better themselves through your guidance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many niches but the one commonality between all of them is they\u2019re helping individuals.<\/p>\n<p><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37453 size-full\" src=\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/how-can-I-help-you-1.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>So if you want to help people, that part of your passion needs to be decided.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how exactly you want to help them is when you\u2019ll find your true passion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, are there any hobbies or activities you\u2019ve been obsessed with your whole life? Help other people with that subject.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is there a life changing event that happened to you? Create a product or service around that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do something you love to do and believe me when I say (as a marketer) there is always a way to make money with it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b>Solidify Belief for Sales\u00a0<\/b><\/h1>\n<p><span style=\"font-weight: 400;\"><br \/>Too many entrepreneurs get into a career because of the money that appears to be available in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But I can tell you most times there are just really good marketing tactics involved for you to believe that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead history has proved those passionate about what they love become the most successful, and build the most successful empires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you really want to increase your sales indefinitely find a burning passion, believe in your product or service, be confident it provides massive value and money will tag along with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you choose the quick buck route then no one can promise success, only frustration and difficulties with a hope you can afford a team of passionate employees who do believe in your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one said entrepreneurship was easy, in fact people constantly remind you how difficult it is all the time, but if you know you have passion and believe in your product then it won\u2019t feel like an empty pursuit because it\u2019s your purpose.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As business owners, closing sales is foundational to the health and success of our businesses.\u00a0 But, there is 1 element that is senior to everything else. It\u2019s even above making the sale.\u00a0 And it\u2019s not even about the product or service itself.\u00a0 Although you do need a good product or service that helps people. This [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":37454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It\u2019s crazy how most people operate. Let me explain. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span><i><span style=\"font-weight: 400;\">SEEING<\/span><\/i><span style=\"font-weight: 400;\">\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p><p><img class=\"aligncenter wp-image-1499 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\" alt=\"\" width=\"1940\" height=\"596\" \/><\/p><p><span style=\"font-weight: 400;\">Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span><i><span style=\"font-weight: 400;\">If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><i><span style=\"font-weight: 400;\"><img class=\"aligncenter wp-image-1491 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\" alt=\"\" width=\"1880\" height=\"1253\" \/><\/span><\/i><\/p><p><span style=\"font-weight: 400;\">I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">So...What\u2019s going on today? <\/span><\/p><p><b><br \/><span style=\"font-weight: 400;\">Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It is also OPPORTUNITY. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">And it\u2019s a MASSIVE one at that. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Trust me on this. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You\u2019ve been warned \ud83d\ude00<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/b><\/p><p><img class=\"aligncenter wp-image-1492 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\" alt=\"\" width=\"1000\" height=\"406\" \/><\/p><p><span style=\"font-weight: 400;\">Or\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span><i><span style=\"font-weight: 400;\">Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you don\u2019t believe me look at it yourself! <\/span><\/p><p><span style=\"font-weight: 400;\">If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p><p><span style=\"font-weight: 400;\">And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p><p><span style=\"font-weight: 400;\">IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p><p><span style=\"font-weight: 400;\">As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p><p><img class=\"aligncenter size-full wp-image-1493\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p><p><span style=\"font-weight: 400;\">Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p><p><b>New platform with limited content<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span><b><i>help<\/i><\/b><span style=\"font-weight: 400;\"> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>A new way to market with Influencer<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Ad-free videos can lead to more viewership<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p><p><span style=\"font-weight: 400;\">In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p><p><span style=\"font-weight: 400;\">Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[314,315,316,317],"class_list":["post-37449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-element-to-sales","tag-entrepreneurs","tag-passion","tag-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The #1 Underlying Element to Sales - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/ventas-de-elementos-subyacentes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 Underlying Element to Sales - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"As business owners, closing sales is foundational to the health and success of our businesses.\u00a0 But, there is 1 element that is senior to everything else. It\u2019s even above making the sale.\u00a0 And it\u2019s not even about the product or service itself.\u00a0 Although you do need a good product or service that helps people. 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