<\/span><\/p>\n So, let me share a piece of business wisdom with you I\u2019ve gained over a decade of experience.<\/span><\/p>\n By watching the empire my father built, I\u2019ve observed that this piece of wisdom is this\u2026 Consistency is key.<\/span><\/p>\n Consistency is at the foundation of excellence when you think about it, when you\u2019re consistently learning, planning, executing, testing, branding, and communicating.<\/span><\/p>\n All this consistency leads to sales, but there’s one specifically that stands out to a business owner.<\/span><\/p>\n And it just so happens to be the one thing they\u2019re struggling with the most too: the consistency of communication.<\/span><\/p>\n If that sounds like you or someone you know, you are not alone, I have something for you.<\/span><\/p>\n <\/p>\n Otherwise what good do they serve?\u00a0<\/span><\/p>\n The problem is when business owners hear \u201cyou need to interact with your leads\u201d a fight or flight defense mechanism turns on, instead in this case it\u2019s a sleazy sales or bail situation.<\/span><\/p>\n <\/span><\/p>\n Your leads know they\u2019re most likely going to be sold to so their guard is already up, ready to say \u201cNo thank you\u201d unless they\u2019re in some serious pain, but we should never rely on that.<\/span><\/p>\n So what do we do?<\/span><\/p>\n <\/p>\n This is the first mistake unless they\u2019re already begging for your product or service.<\/span><\/p>\n You want to build a connection with them first, introduce yourself, ask them about themselves and observe their pain points.<\/span><\/p>\n Use those pain points to build an even deeper relationship with them by telling them a story of a previous experience (yourself or your customers) and how your product helped with it.<\/span><\/p>\n That\u2019s a very powerful marketing trick not many people know about: Storytelling.<\/span><\/p>\n Everyone loves a good story, especially if they have reality with it because people imagine themselves in that situation.<\/span><\/p>\n <\/span><\/p>\n The catch is to have a happy ending so they can feel that for themselves too, but now they know they\u2019ll need what you\u2019re selling them.<\/span><\/p>\n You may feel weird telling a story to someone but that\u2019s what friends do with each other, and if you’ve just met someone for the first time and find them telling a story to a group of people you stay and listen because you\u2019re interested, you don\u2019t walk away because you\u2019re bored.<\/span><\/p>\n That\u2019s what we\u2019re trying to do when we\u2019re getting the sale, build connections that feel like friendships.<\/span><\/p>\n <\/p>\n Then we get into talking about products and services, but the value doesn\u2019t stop at the storytelling\u2026 your products have value themselves!<\/span><\/p>\n The benefits (NOT features) the lead will get from your products are the value, you just need to know how to communicate it.<\/span><\/p>\n <\/span><\/p>\n For example, if a business owner was selling a lawn mower that uses less gas and makes sure grass doesn\u2019t get all over you he wouldn\u2019t say, \u201cComes with xyz technology, and a flexible pull out unit.\u201d<\/span><\/p>\n That\u2019s can sound very technical and like everyone else, so we say, \u201cSpend less money with the rising price of gas and inflation that results in less stress from your bank account with most recent xyz technology and a durable convenient pull out system to block 99% of grass from covering you resulting in less showers and more time with the family.\u201d<\/span><\/p>\n Now I\u2019m not a lawn mower guy but you get the point, you want to describe what your benefits will come from your features.<\/span><\/p>\n What this does is make them want to feel the benefits even more as long as you did their pain point research on them.<\/span><\/p>\n Then if you\u2019re sending this via email you introduce your product for them to check out or if they\u2019re over the phone you transition into the close.<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/p>\n The moment they\u2019re about to give you their money. But how do we make sure we close the sale?<\/span><\/p>\n Well you either have a high converting sales page or a salesman who knows how to close over the phone.<\/span><\/p>\n <\/p>\n Over the phone you go, \u201cI\u2019m going to send someone out to check for any issues\u201d or \u201dI\u2019m going to send over a proposal, and get you squared away.\u201d<\/span><\/p>\n Asserting authority is so important over the phone because no one is interested in someone with uncertainty, \u201cDo you think we could send someone?\u201d no, assert authority and create certainty!<\/span><\/p>\n Don\u2019t be rude, just take control of the situation.\u00a0<\/span><\/p>\n Just like when you go to the doctor’s office, they don\u2019t tell you, \u201cWe really hope we can help you.\u201d No!<\/span><\/p>\n A good doctor will let you know, \u201cSit back, it\u2019s okay we\u2019re going to take care of you.\u201d<\/span><\/p>\n They\u2019re letting you know what\u2019s going to happen in a positive way, and you should do the same.<\/span><\/p>\n So this may seem more difficult for someone unfamiliar with marketing, rather than going straight to asking for the sale, but your business and bank account will thank you for it.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Many business owners want to know what it takes to get the \u201csale.\u201d And although that may seem like a complicated question to answer, it\u2019s a very solution the best business owners have cracked. So, let me share a piece of business wisdom with you I\u2019ve gained over a decade of experience. By watching the […]<\/p>\n","protected":false},"author":7,"featured_media":37356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[306,303,75,305,304],"class_list":["post-37343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-branding","tag-consistency-is-key","tag-leads","tag-learning","tag-sales"],"yoast_head":"\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/james-corden.gif\")
<\/p>\n
And although that may seem like a complicated question to answer, it\u2019s a very solution the best business owners have cracked.<\/span><\/p>\nHow Do I Get My Leads To Buy?<\/b><\/h1>\n
Assuming you have leads to buy from you, your next logical step is to communicate with them.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/sell-salesman.gif\")
<\/p>\n
The trick is to turn that sleazy old school sales into valuable friendship.<\/span><\/p>\nDo What Others Aren\u2019t\u00a0<\/b><\/h1>\n
Most starting business owners will go straight into asking their leads if they\u2019re in the market for their product and service.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/iron-man-1.gif\")
<\/p>\n
Why do you think people love watching superhero movies? They want to be their favorite characters.<\/span><\/p>\nHow Do I Increase My Chances?<\/b><\/h1>\n
So when we speak to leads over email or phone we want to hook them in, introduce ourselves, find the pain points, and use them as ammunition for the story.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/talking-1.gif\")
<\/p>\n
Some marketer once said, \u201cTalk about the sizzle, not the steak.\u201d<\/span><\/p>\nHow Do I Close The Sale?<\/b><\/h1>\n
Now the biggest and one of the most important moments in a customer journey happens.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/leonardo-1.gif\")
<\/p>\n
Each is very different. A sales page requires different elements an <\/span>experienced marketer<\/span> could help you execute, and a salesman who knows how to close just needs to know how to ask.<\/span><\/p>\n
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
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<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
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<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
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<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
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<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
<\/p>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
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<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\")
<\/span><\/i><\/p>
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<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
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<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
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<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
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<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
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<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\")
<\/p>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
<\/p>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
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<\/span>Ad-free videos can lead to more viewership<\/b>
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<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>