![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/magnet-leads.gif\")
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Which giant platforms do you get the best leads from? Google or Facebook (Meta)?<\/span><\/p>\n The answer is\u2026It depends!<\/span><\/p>\n Each of these platforms has different types of advertising tools that benefit different types of business owners in different ways.<\/span><\/p>\n Let\u2019s discover a few things that most people never think about which actually clear up the difference between Google and Facebook leads.\u00a0<\/span><\/p>\n Once you understand this you will be able to use it to your advantage and go all-in on one or both platforms because, for some, it can be much more expensive than the other but still produce better results.<\/span><\/p>\n <\/p>\n The whole concept of paid lead generation has been around for a long time, even before the internet days when people would pay a lot of money to host a big event and send the salesmen at the end to make their money back.<\/span><\/p>\n Nowadays, you can place ads in strategic locations and target potential customers.\u00a0<\/span><\/p>\n Businesses can now generate a steady stream of leads but, of course, generating leads is only half the battle.<\/span><\/p>\n Once you’ve captured someone’s attention, you need to be able to convert them into paying customers but that’s a different subject for a different time…<\/span><\/p>\n <\/p>\n That’s right when we’re considering Google leads, we’re also talking about Youtube because Google allows you to run advertisements on there too ever since Google bought them up.<\/span><\/p>\n <\/span><\/p>\n Google is the world\u2019s largest search engine, handling over 3.5 billion searches per day.<\/span><\/p>\n That means that if you can get your website to rank high in Google\u2019s search results or run paid ads (a strategic shortcut), you\u2019ll have a very good chance of generating leads.<\/span><\/p>\n Meanwhile, YouTube is the second-largest search engine after Google, with over 2 billion active users always searching for related queries.<\/span><\/p>\n That makes YouTube an extremely effective platform for lead generation. If you can create engaging video ads that attract viewers and encourage them to take action, you\u2019ll be in a great position to generate leads through YouTube.<\/span><\/p>\n But here’s the main point when it comes to Google (with YouTube) altogether… The people on both of these Google-owned platforms are already in pain, have questions, or looking for solutions.<\/span><\/p>\n So if you’re a service business, software business, or need money to keep the lights on, Google and YouTube are your go-to platforms because people are looking for a solution you have!<\/span><\/p>\n So where does that leave e-commerce stores, and businesses willing to invest in their future? Well, that’s where Facebook (Meta) opens the doors.<\/span><\/p>\n <\/p>\n – Run ads targeting people based on their interests who have a common interest in what you sell. You can do this in your ads manager.<\/span><\/p>\n – Use Lead Ad campaigns to capture contact information from people who are interested in what you have to offer. Lead Ads allow you to collect valuable information without requiring people to leave the Facebook platform and filling out a form on your website (extra steps = lower conversion rates).<\/span><\/p>\n <\/p>\n As you can see Facebook gives a lot of tools to implement your lead generation process, and on more platforms than just one, like Google.<\/span><\/p>\n Because Facebook (Meta) owns Instagram, Messenger, and WhatsApp you have options to advertise in multiple ways.<\/span><\/p>\n And by implementing just a few of these methods, you could start generating new leads for your business so you don\u2019t only rely on Google.<\/span><\/p>\n But Facebook has a different type of customer since they’re hopping in and out of a social media platform.<\/span><\/p>\n People on Facebook’s platforms are looking at friend’s posts, funny videos, and entertaining content, and it may just happen that they need your service or product.<\/span><\/p>\n For those reasons, Facebook is very good for branding and long-term growth because people are introduced to you and eventually think of you when you put your message in front of them enough or your content catches their eye.<\/span><\/p>\n So when you break these two platforms down, Google is good for money right now or needed shortly.<\/span><\/p>\n Facebook can be used for your future profits and that’s why when you pay to be on platforms like Facebook you’re INVESTING in your future because you’re positioning yourself for long-term growth versus short-term gain.<\/span><\/p>\n So both have their functions and benefits to it. It just depends on what you need right now and what you can afford.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" As business owners, we\u2019re always looking for ways to drastically change the way we get our leads. Which giant platforms do you get the best leads from? Google or Facebook (Meta)? The answer is\u2026It depends! Each of these platforms has different types of advertising tools that benefit different types of business owners in different […]<\/p>\n","protected":false},"author":7,"featured_media":37312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[93,302,299,301,300],"class_list":["post-37281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-facebook-leads","tag-google","tag-google-leads","tag-lead-ad-campaigns","tag-lead-generation"],"yoast_head":"\nAdvertising For Leads<\/b><\/h2>\n
Lead generation is the process of attracting and converting strangers into prospects, and there are a number of ways to generate leads, but one of the most effective is paid advertising.<\/span><\/p>\nThe Google Platform<\/b><\/h2>\n
Google has become a tech giant and crowned the king of the search queries even on YouTube!<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/baby-feeding.gif\")
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So there\u2019s no doubt that Google and YouTube are two of the most powerful tools available for generating leads.<\/span><\/p>\nThe Facebook (Meta) Platform<\/b><\/h2>\n
There are a number of different ways to go about Facebook lead generation. Here are just a few methods I’ve personally used over the years:<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/facebook-animated-300x300.gif\")
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– Leverage Messenger bots to automate the lead capture process. Messenger bots can be used to qualify leads and then route them to the appropriate landing page, salesperson or team member.<\/span><\/p>\n
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<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
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<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
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<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
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<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
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<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
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<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
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<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
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<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
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<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
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<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
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<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
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<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
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<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
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<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
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<\/span>It is also OPPORTUNITY. <\/span>
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<\/span>And it\u2019s a MASSIVE one at that. <\/span>
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<\/span>Trust me on this. \u00a0<\/span>
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<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
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<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
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<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
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<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
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<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
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<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
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<\/span>A new way to market with Influencer<\/b>
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<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
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<\/span>Ad-free videos can lead to more viewership<\/b>
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<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>