{"id":3719,"date":"2020-02-21T20:24:29","date_gmt":"2020-02-21T20:24:29","guid":{"rendered":"https:\/\/agmagency.com\/?p=3719"},"modified":"2025-10-14T15:39:25","modified_gmt":"2025-10-14T15:39:25","slug":"facebook-ad-sequencing-vs-retargeting","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/facebook-ad-sequencing-vs-retargeting\/","title":{"rendered":"SECUENCIACI\u00d3N DE ANUNCIOS EN FACEBOOK VS. REDIRECCIONAMIENTO: UNA BREVE VISI\u00d3N DEL 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;lwp-video-autoplay&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; link_option_url=&#8221;https:\/\/www.agmninjalab.com\/?utm_source=agmwebsite&#038;utm_medium=bannerv2&#038;utm_campaign=agmblog&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2020\/09\/AGM-NINJALAB-BANNER-2-V1-1.mp4&#8243; module_class=&#8221;lwp-video-autoplay&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Did you know that you can control storylines and lead people by the hand to your products or services with your Facebook ads?<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s True!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re running Facebook and Instagram ads and you want to tell a complete story or direct people to specific websites or events you can use ad sequencing and retargeting.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What\u2019s the difference between Ad sequencing and Retargeting<\/b><\/h2>\n<p><center><\/p>\n<div style=\"width: 540px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-3719-1\" width=\"540\" height=\"250\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/source.mp4?_=1\" \/><a href=\"https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/source.mp4\">https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/source.mp4<\/a><\/video><\/div>\n<p><\/center><\/p>\n<p><span style=\"font-weight: 400;\">Ad sequencing and retargeting are similar but they&#8217;re also very different in how you set them up. Ad sequencing works with reach and frequency campaigns, which are actually a different way of paying for your Facebook advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of working off the auction system, the reach and frequency campaigns allow you to set a specific amount of money per CPM (cost per thousand) for your audience. But, here&#8217;s the catch, choosing between the auction or reach and frequency payment method is not available to everyone. The reach and frequency payment method is only available to ad accounts that Facebook considers qualified. So, if you don&#8217;t see the option to choose between an auction or reach and frequency now you know why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on this, you can <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/885674161555708?id=842420845959022\"><span style=\"font-weight: 400;\">see what Facebook says about it here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Ad Sequencing<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5900  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/02\/depositphotos_193637602-stock-photo-create-an-ad-on-facebook-1-300x200.jpg\" alt=\"\" width=\"359\" height=\"239\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you can choose reach and frequency and you want to use ad sequencing here are some basics to keep in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad sequencing is great when you want to tell a story from beginning to end. And with ad sequencing on Facebook, you can create up to 50 ads, in advance, to deliver to your chosen audience. From there Facebook will deliver the ads in the order that you laid them out in your business manager. Meaning Facebook will show ad #1 before it shows #2 and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also will choose the frequency in which people will see your ads, for example, one video every seven days, so if you have 5 videos in your sequence you can create a five-week campaign. Or maybe you want people to see your ads twice a week, in that case, you have 10 sequential videos in a 5 week period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example of how you could set up your sequential ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#1 You discuss the problem that your product or service solves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"># 2 Tell the story of how you created the product or the service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"># 3 You show how the product or service is created or gets distributed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"># 4 You show a person unboxing the product or successfully using the product or service. this is your social proof to help establish credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"># 5 Could be your first call to action for the people who&#8217;ve been watching this storyline unfold to purchase your product or service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two suggestions for success when creating a campaign like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"># 1 Know your audience<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#2 Have a minimum of 3-5 pieces of content to promote.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Retargeting<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5881  aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/02\/retarget-300x218.jpg\" alt=\"\" width=\"351\" height=\"255\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you don&#8217;t have access to the reach and frequency payment option that&#8217;s perfectly fine. The retargeting method of delivering ads can be just as powerful. In fact, this is the method that I use the most personally and with my agency clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing I love about retargeting ads is that I can create custom audiences based on certain actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If I have a video that is 10 minutes long, I can create a custom audience of people that watched at least 50% of that specific video. Then I can create a new video that builds upon the messaging of the first, but it only gets shown to people who were interested enough to watch at least 50% of the original video. And in a world where people generally have a 7-second attention span if they watch 5 minutes of my video that equates to a high level of interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use custom audiences made up of people who previously bought products from you and retarget them with images or videos containing complimentary items. So, your ad could say:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cHey, I hope you\u2019re loving your new skinny jeans. Did you know that these shoes go great with those jeans too?\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>You Can Just Help People Too<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3732 size-full aligncenter\" src=\"https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/help-people.jpg\" alt=\"\" width=\"333\" height=\"270\" srcset=\"https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/help-people.jpg 333w, https:\/\/agmagency.com\/wp-content\/uploads\/2020\/02\/help-people-300x243.jpg 300w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to sell people with retargeting, you can simply deliver helpful content as well, this is a method I use all the time. But, it\u2019s done the exact same way. Produce a helpful piece of content either on social media or your website and once people interact with the content they go into a custom audience that puts more of the same kind of helpful content in front of them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You most likely want to sell them something in the future, but the goal is by the time you make the offer the people are knocking on your door with cash in hand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I hope this brief overview of Ad sequencing and Retargeting has been helpful to you and it helps to take your Facebook and Instagram advertising to a whole new level. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that you can control storylines and lead people by the hand to your products or services with your Facebook ads? It\u2019s True! When you&#8217;re running Facebook and Instagram ads and you want to tell a complete story or direct people to specific websites or events you can use ad sequencing and retargeting. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">Did you know that you can control storylines and lead people by the hand to your products or services with your Facebook ads?<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s True!<\/span><\/p><p><span style=\"font-weight: 400;\">When you're running Facebook and Instagram ads and you want to tell a complete story or direct people to specific websites or events you can use ad sequencing and retargeting.<\/span><\/p><p>\u00a0<\/p><h2><b>What\u2019s the difference between Ad sequencing and Retargeting<\/b><\/h2><p>\u00a0<\/p><p><img class=\"wp-image-5888 alignnone \" src=\"https:\/\/media.giphy.com\/media\/dXICCcws9oxxK\/source.gif\" alt=\"\" width=\"490\" height=\"327\" \/><\/p><p><span style=\"font-weight: 400;\">Ad sequencing and retargeting are similar but they're also very different in how you set them up. Ad sequencing works with reach and frequency campaigns, which are actually a different way of paying for your Facebook advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of working off the auction system, the reach and frequency campaigns allow you to set a specific amount of money per CPM (cost per thousand) for your audience. But, here's the catch, choosing between the auction or reach and frequency payment method is not available to everyone. The reach and frequency payment method is only available to ad accounts that Facebook considers qualified. So, if you don't see the option to choose between an auction or reach and frequency now you know why.<\/span><\/p><p><span style=\"font-weight: 400;\">For more information on this, you can <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/885674161555708?id=842420845959022\"><span style=\"font-weight: 400;\">see what Facebook says about it here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Ad Sequencing<\/b><\/h2><p>\u00a0<\/p><p><img class=\"wp-image-5900 alignnone \" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/02\/depositphotos_193637602-stock-photo-create-an-ad-on-facebook-1-300x200.jpg\" alt=\"\" width=\"359\" height=\"239\" \/><\/p><p><span style=\"font-weight: 400;\">If you can choose reach and frequency and you want to use ad sequencing here are some basics to keep in mind.<\/span><\/p><p><span style=\"font-weight: 400;\">Ad sequencing is great when you want to tell a story from beginning to end. And with ad sequencing on Facebook, you can create up to 50 ads, in advance, to deliver to your chosen audience. From there Facebook will deliver the ads in the order that you laid them out in your business manager. Meaning Facebook will show ad #1 before it shows #2 and so on.<\/span><\/p><p><span style=\"font-weight: 400;\">You also will choose the frequency in which people will see your ads, for example, one video every seven days, so if you have 5 videos in your sequence you can create a five-week campaign. Or maybe you want people to see your ads twice a week, in that case, you have 10 sequential videos in a 5 week period.<\/span><\/p><p><span style=\"font-weight: 400;\">Here's an example of how you could set up your sequential ads.<\/span><\/p><p><span style=\"font-weight: 400;\">#1 you discuss the problem that your product or service solves.<\/span><\/p><p><span style=\"font-weight: 400;\"># 2 to tell the story of how you created the product or the service.<\/span><\/p><p><span style=\"font-weight: 400;\"># 3 you show how the product or service is created or gets distributed.<\/span><\/p><p><span style=\"font-weight: 400;\"># 4 you show a person unboxing the product or successfully using the product or service. this is your social proof to help establish credibility.<\/span><\/p><p><span style=\"font-weight: 400;\"># 5 could be your first call to action for the people who've been watching this storyline unfold to purchase your product or service.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are two suggestions for success when creating a campaign like this:<\/span><\/p><p><span style=\"font-weight: 400;\"># 1 Know your audience<\/span><\/p><p><span style=\"font-weight: 400;\">#2 Have a minimum of 3-5 pieces of content to promote.<\/span><\/p><p>\u00a0<\/p><h2><b>Retargeting<\/b><\/h2><p>\u00a0<\/p><p><img class=\"wp-image-5881 alignnone \" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/02\/retarget-300x218.jpg\" alt=\"\" width=\"351\" height=\"255\" \/><\/p><p><span style=\"font-weight: 400;\">If you don't have access to the reach and frequency payment option that's perfectly fine. The retargeting method of delivering ads can be just as powerful. In fact, this is the method that I use the most personally and with my agency clients.<\/span><\/p><p><span style=\"font-weight: 400;\">One thing I love about retargeting ads is that I can create custom audiences based on certain actions.<\/span><\/p><p><span style=\"font-weight: 400;\">If I have a video that is 10 minutes long, I can create a custom audience of people that watched at least 50% of that specific video. Then I can create a new video that builds upon the messaging of the first, but it only gets shown to people who were interested enough to watch at least 50% of the original video. And in a world where people generally have a 7-second attention span if they watch 5 minutes of my video that equates to a high level of interest.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also use custom audiences made up of people who previously bought products from you and retarget them with images or videos containing complimentary items. So, your ad could say:<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cHey, I hope you\u2019re loving your new skinny jeans. Did you know that these shoes go great with those jeans too?\u201d<\/span><\/i><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>You Can Just Help People Too<\/b><\/h2><p>\u00a0<\/p><p><img class=\"wp-image-5882 alignnone \" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/02\/help-people-300x243.jpg\" alt=\"\" width=\"333\" height=\"270\" \/><\/p><p><span style=\"font-weight: 400;\">You don\u2019t have to sell people with retargeting, you can simply deliver helpful content as well, this is a method I use all the time. But, it\u2019s done the exact same way. Produce a helpful piece of content either on social media or your website and once people interact with the content they go into a custom audience that puts more of the same kind of helpful content in front of them.<\/span><\/p><p><span style=\"font-weight: 400;\">You most likely want to sell them something in the future, but the goal is by the time you make the offer the people are knocking on your door with cash in hand.<\/span><\/p><p><span style=\"font-weight: 400;\">I hope this brief overview of Ad sequencing and Retargeting has been helpful to you and it helps to take your Facebook and Instagram advertising to a whole new level. <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-3719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ad Sequencing vs. Retargeting: A 2020 Brief Overview - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/facebook-ad-sequencing-vs-retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Sequencing vs. Retargeting: A 2020 Brief Overview - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Did you know that you can control storylines and lead people by the hand to your products or services with your Facebook ads? 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