{"id":370,"date":"2018-06-22T00:00:00","date_gmt":"2018-06-22T00:00:00","guid":{"rendered":"https:\/\/agmagency.com\/organic-vs-dark-on-facebook\/"},"modified":"2021-03-04T01:02:33","modified_gmt":"2021-03-04T01:02:33","slug":"organic-vs-dark-on-facebook","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/organic-vs-dark-on-facebook\/","title":{"rendered":"Organic Vs. Dark on Facebook"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.9.0&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<em>On this episode, I will clarify the subject of Facebook organic post vs. Facebook dark post and what is the actual correct obligation of the above two points to find your target audience. It is important that one fully understands how the platform works in order to be successful in using it. After spending many hours and delivering seminars to thousands of entertainers, I realized how little understanding there is on the subject still. Send me a message at <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer\u00a0<\/a><\/em><\/p>\n<p><em>I hope you enjoy the podcast!<\/em><\/p>\n<p><em>Do the FREE Facebook Ads mini-courses here: <a href=\"https:\/\/manuelsuarez.com\/minicourses\">manuelsuarez.com\/minicourses<\/a><\/em><\/p>\n<p><em>I\u2019m putting out a lot of great content every single day. Be sure to follow me on your favorite platforms! Here are the links:<\/em><br \/>\n<em>Facebook: <a href=\"https:\/\/www.facebook.com\/theninjamarketer\">www.facebook.com\/theninjamarketer<\/a><\/em><br \/>\n<em>Messenger Channel: <a href=\"https:\/\/www.m.me\/theninjamarketer\">www.m.me\/theninjamarketer<\/a><\/em><br \/>\n<em>Instagram: <a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\">www.instagram.com\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\">www.linkedin.com\/in\/mrmanuelsuarez<\/a><\/em><br \/>\n<em>YouTube: <a href=\"https:\/\/youtube.com\/c\/TheFacebookNinjaMarketer\">youtube.com\/c\/TheFacebookNinjaMarketer<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast File<\/h3>\n<p><a href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Organic-vs-Dark-on-Facebook-eugot\/a-a2sf1o\" target=\"_blank\" rel=\"noopener noreferrer\">Organic Vs. Dark on Facebook<\/a><\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/facebookninja\/embed\/episodes\/Organic-vs-Dark-on-Facebook-eugot\/a-a2sf1o\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3>Podcast Transcription<\/h3>\n<p>Well, hello again, this is Manuel Su\u00e1rez and this is Episode #8. It\u2019s exciting. I\u2019ve been hearing some people telling me that they\u2019ve been listening to the podcast and they\u2019ve been learning some things from it and they\u2019ve been following me. The things that I\u2019ve been talking about and also attending my seminars. There are a lot of people there actually putting some of the recommendations into action and starting to see results. So that\u2019s very exciting.<\/p>\n<p>You\u2019ve got to start somewhere and that\u2019s the problem that a lot of people have, is that they don\u2019t know where to start. Sometimes, that\u2019s kind of like the hardest part which is like figuring out the starting point to get on the way. But I think that once you start then you actually start going into this noble effect and things get starting improving and you start learning and then you start making it better, and then you mess up along the way but then you improve some more and then you keep going. That\u2019s part of the normal process. So, for those of you guys that haven\u2019t started yet, I would just tell you to just get started.<\/p>\n<p>On this Episode #8 I want to talk about a little bit more about how Facebook Marketing works and how Facebook overall works just to give more of a clear picture because I keep on hearing a lot of questions and people don\u2019t fully understand. The great majority of people in this world in the United States or in other countries don\u2019t really fully understand how this platform works. I\u2019m going to try to simplify it.<\/p>\n<p>A lot of you guys probably already have a Facebook Fan Page. A Facebook Fan Page is like your real estate. It\u2019s your piece of land in the digital world on the Facebook side of it. And there, you\u2019re posting questions and you can post pictures, videos, you can engage with people and find out what they\u2019re up to, and all these good stuffs. But, for the last several years, something has been happening on the Facebook algorithm which I explained in an earlier podcast that has made it very difficult to actually reach those people that gave you their commitment by liking your page. It\u2019s not that they don\u2019t like it. It\u2019s just that Facebook has gone a way from helping you reach people in an organic way &#8211; meaning, without putting a cent or without investing a dollar. They want your capital. They want your money. They already recognized that they had built the greatest social media platform in the planet. They already recognized they won the game and they\u2019re not going to lose it for the next many more years. They already recognized that they have replaced a lot of enormous media companies, and they have replaced television, and they are like the new modern media.<\/p>\n<p>So since they have already recognized all of these and they\u2019ve been working really hard on improving their system, their algorithm, their advertising product, then, they have actually made it difficult for you as a page owner to reach people organically.<\/p>\n<p>So, one thing that you guys have to understand if you don\u2019t is that there are 2 different things here. There\u2019s Facebook Organic Post, meaning those comments, questions, posts that have pictures, videos, if you share a podcast, if you share a Facebook Live, all those things they go into your page organically.<\/p>\n<p>So this is what\u2019s going on right now. This is the current landscape. If you have a hundred followers on your page or\u00a0 hundred fans, then, you can be sure that at least 2-8% people are actually going to see whatever you are publishing. So, close to nothing. What does that mean? Right now, getting page likes, getting followers, has never been more irrelevant. The only good thing about having fans on your page is that it creates a psychological effect on a potential prospect, customer, fan, or anything in which they say, \u201cWow! This guy has a lot of followers. It probably means that he\u2019s good.\u201d So that\u2019s the only benefit that you have from actually getting page likes and people to follow you on your page.<\/p>\n<p>Now, it doesn\u2019t matter how many page likes you get. It doesn\u2019t change the fact that the organic reach is about 2-8%. If you have a hundred thousand fans, then you know that you are going to get about 2,000 &#8211; 8,000 of them to actually see what you are publishing on your page.<\/p>\n<p>So, what does that mean? On your page, which is a piece of real estate, it is very important to continuously put content out there, to put information about what your brand is, to let them know about how you\u2019re helping people. Your successful actions, your success stories to do maybe promotions, to do Facebook live to talk about your brand, to talk about your product, to talk about your service.<\/p>\n<p>Those things are still really important. Why? It\u2019s because when somebody finds you, it\u2019s becoming more and more a common action that they actually go to your page and see how alive you are in your page. Because otherwise they\u2019ll feel like they should not give you their time.<\/p>\n<p>So, having content on your page, meaning publications of pictures, videos, Facebook Lives, events, activities going on, fans, all those things are still really important because it does create that effect on the mind of somebody else.<\/p>\n<p>But that\u2019s not the way that you are going to become successful because it requires too much effort to reach a small percentage of those people. So again, if you have a hundred fans, when you publish something, and you don\u2019t pay Facebook for it, you are going to get only 2% or 8% of them maximum to actually engage with your page and see it.<\/p>\n<p>See it. Forget about engaging. You are going to get 2-8% of them to see it on their feed. The other 92% don\u2019t even know you have published something. Imagine that.<\/p>\n<p>So you have a hundred fans and you have worked really hard at actually getting those fans. And now, when you publish something, 92 of them don\u2019t even know you\u2019ve published something. That\u2019s because the algorithm in Facebook is not giving power to organic reach anymore.<\/p>\n<p>Now, this subject is a little bit deeper than that and without getting yourself too much into it, if your content is really good, and people are really engaged with it and they love it, Facebook is going to reward you. So maybe instead of 8%, if you\u2019re a kickass, you might get to 20%. So maybe 20 out of a hundred people will actually see it organically without you paying a penny. It doesn\u2019t usually go beyond that. So the way that you actually reach people on Facebook is not through organic posting. It\u2019s through something that Facebook initially called Facebook Dark Post. That\u2019s how advertising came into the scene. Facebook Dark Post was the original name that Facebook gave to Advertising on Facebook. Now, why do they call it a Dark Post? Because you are actually using a particular method of finding new people to actually get interested in your product and you\u2019re doing this behind the scenes. Behind the curtains. It\u2019s not being published as a post on your page. Therefore, it is a Facebook Dark Post. Because you will not be able to see it. If you go to somebody\u2019s page and if they\u2019re doing advertising on Facebook, you really don\u2019t know.<\/p>\n<p>Let me give you an example. If you go to my dad\u2019s page which is MetabolismoTV where we have 350,000 fans on it. Well, we invest about $60,000 &#8211; $80,000 in advertising a month right now reaching new people. You will not see single advertised post on his Facebook page. We are actually doing a Facebook Dark Post. And the way we do this is through, I mentioned this before in earlier podcast, business.facebook.com which if you don\u2019t have it set up, you actually need to go and get it set up yourself so you can actually start advertising on the Facebook News Feed of other people that don\u2019t know you yet.<\/p>\n<p>Again, I\u2019m just crashing the surface and just showing you that there\u2019s this big world of being able to press a couple of buttons on your end and reaching the entire planet, the entire city, the entire nation &#8211; whatever you want. It\u2019s actually only limited by your own creativity and your own budget. Other than that, if you need hundred clients, you have a platform that allows you to get hundred clients. I mean that\u2019s not exaggeration. If you have a certain potential to sell a certain amount of products, then, you have a platform that allows you to sell those amounts of products. So the problem, if you do this correctly and if you learn how to do marketing becomes how to scale your business meaning how to be able to add more staff, how to organize your finances, how to control your cash so you can invest more money on marketing, how to optimize your ad spent so you don\u2019t spend more than you need to spend. How to get the most return for your dollars also known as the ROI.<\/p>\n<p>So again, it\u2019s something that you have to realize that we now have a platform like Facebook, like Instagram, like Messenger that really has an unlimited potential for us if we know how to use it. But, it\u2019s a common misunderstanding that people don\u2019t that they think that it\u2019s just your organic posting or it\u2019s just grabbing a post, and boosting it, and pressing that cute button on the right corner bottom that says Boost. And it\u2019s not that. You have to learn how to use a platform which is business.facebook.com which is the business manager that allows you to distribute those messages to all those people. It\u2019s basically the analogy that I can give you guys to make that more clear.<\/p>\n<p>I use this on my seminars and that\u2019s I remember the newspaper boy when I was growing up. I actually did that myself for a while and they had a paper route. And they used to go house to house to house to house and throwing the newspaper on the garage or on the parking lot or wherever it is that is accessible to the house owner.<\/p>\n<p>So basically, the way Facebook works is pretty much exactly the same way. Every single human being that has a Facebook account also has a driveway. That driveway is called like a News Feed. So the News Feed on Facebook, what you\u2019re seeing on your News Feed, that News Feed is your newspaper. Okay? That\u2019s actually distributing information. It\u2019s a media distributing messages, your friends and family on what they are doing, promoting other things. Except that now in this modern and digital era, we have something else, we have targeting, we have information, we have interest based targeting, we have income based targeting, we have website visitors. We have age, demographics. We have all these data that we never had before. So it makes it so different what\u2019s going on right now. So, I\u2019m going to give you something actionable right now and this is something that you should put into play and let me know what you think about this and if you were actually able to implement it and if you have any thoughts about it, I want you to send me a message on my Facebook page. If you guys don\u2019t know how to access it, you can send me a direct message on Facebook by going to m.me\/manuelsuarezdigital.<\/p>\n<p>I want you to go to your google Chrome Browser and look on the tools for an extension, download an extension to your chrome browser that is called Turbo Ad Finder. This tool is a tool that is going to allow you to eliminate from your Facebook News Feed all your friends and family and the only thing that you are going to see on your Google Chrome browser on Facebook is going to be promotions. It\u2019s going to be advertising. So you are going to see other marketers and how they communicate their message. So you can in that way start learning how to do a video, how to do an image ad, how to communicate a message, how to do a carousel ad, how you promote an article, all those things.<\/p>\n<p>So when you do this, when you go to this Turbo Ad Finder Tool, go to Tools on Google Chrome, and then select on Add an Extension, look for this on the store and it\u2019s called Turbo Ad Finder. Once you select that, you\u2019re going to be able to toggle it on just like a regular plug in extension on Chrome. You toggle it on and it\u2019s going to be able to eliminate all the friends and family and you\u2019re only going to see promotions on Facebook.<\/p>\n<p>Those are paid promotions. People that are paying money to put themselves in front of you right there. So you need to study that and learn how these companies communicate their message. So again, there are many different ways that you can communicate a message. The cookie cutter methods, meaning 30-second video ads, 1 minute radio commercials, those things are non-existent anymore. The creativity is your only limitation and your own budget to be able to distribute your message is the only thing that is going to stop you or the only thing that\u2019s going to help you grow. Creativity is essential.<\/p>\n<p>So if you use that tool, the Turbo Ad Finder, it\u2019s going to start giving you ideas on how to distribute your message whether you are a brand that you want to sell more products on Amazon, and you have your own e commerce store on Shopify or whatever and you want to sell more products, well, guess what? You need to brand yourself because if you don\u2019t, you\u2019re only building your present times survival and you are not building your future.<\/p>\n<p>Right now, 2017 is presenting you with the greatest advertising opportunity in history that gives you a chance to get a little bit of your profit that you are already generating, that you are already making from your sales, from your existing business and putting into branding yourself so these people think about you in the future when they need you again. So, if you are not branding yourself, you are not planting your roots and you are not taking advantage of something that 20 years on the line, we\u2019re going to remember as the greatest ad product and the greatest advertising era in history. This is not an exaggeration. If I had a time machine I would go back to 2001 and I will put every single penny on Google Adwords Marketing. Today, we have to do the same thing with Facebook, Instagram and Messenger Marketing. This is the greatest opportunity today and you need to learn how to use it and that\u2019s all it is.<\/p>\n<p>If you feel confused, if you feel lost, if you don\u2019t understand how to go about it, well, you got to understand that you have to learn more. As I have mentioned before the more that I study, the more I realize that I don\u2019t know anything yet. So, just the same thing that I applied to myself, you can apply it to yourself too and realize that it is a long process that never ends especially on this digital era. There\u2019s no such thing as a degree in marketing that\u2019s going to carry you the rest of your life. You have to continuously keep on learning and adjusting yourself.<\/p>\n<p>So, as an exercise before my next podcast, you should actually go ahead and go and use this tool, download this tool, use it and start studying how other marketers, how other services, products, other brands, distribute their message to people that don\u2019t know them yet. And, understand how simple it is. And another thing that I\u2019m going to ask you as part of this experiment one last thing, when you are using this tool Turbo Ad Finder and you see an ad that says Sponsored which all of them are going to say that if you use this tool correctly, on the top right corner, you\u2019re going to see a button that you can press on it and it\u2019s going to give you a drop down menu and that drop down menu is going to have 1 option that says Why Am I Seeing This Ad? Press on that and study what targeting that brand or service is using in order to locate you so you understand and start understanding how marketers, how businesses, are distributing their message in finding you to actually put their message in front.<\/p>\n<p>So again, powerful stuff. Time to start learning some more about it, and this is something that I want you to put into play and share your thoughts with me about what you have learned on this whole process. I\u2019ll see you guys on the next Podcast. And again, I believe that I\u2019m going to start giving you more and more practical data that you can apply so you can actually start seeing some improvement on this area. Give me some feedback. Write some reviews if you can on iTunes if you\u2019re listening to this over there. Or if you\u2019re listening to this on Google Play or wherever, please go ahead and write a review and let me know your thoughts on it, and that will be greatly, greatly, appreciated. Share with your friends. My intention is to be able to help as many people as possible. Also, be successful and take advantage of the incredible opportunities of the modern era. Alright! Hope to see you next time and thank you for listening.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-7726\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/05\/BG7A9338-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"a0o8e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a0o8e-0-0\"><span data-offset-key=\"a0o8e-0-0\">Thanks for listening! I hope you enjoy the podcast!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"9kucc-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9kucc-0-0\"><span data-offset-key=\"9kucc-0-0\">Do the FREE Facebook Ads mini-courses here: <\/span><a href=\"https:\/\/agmninjalab.com\/free-mini-course\"><span data-offset-key=\"9kucc-1-0\">agmninjalab.com\/free-mini-course<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"65sku-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"65sku-0-0\"><span data-offset-key=\"65sku-0-0\">If you\u2019re ready to take your social media marketing game to the next level, then check out the AGM Ninja Lab by visiting <\/span><a href=\"https:\/\/www.agmninjalab.com\/\"><span data-offset-key=\"65sku-1-0\">agmninjalab.com<\/span><\/a><span data-offset-key=\"65sku-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"5tg4t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5tg4t-0-0\"><span data-offset-key=\"5tg4t-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"57oi0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"57oi0-0-0\"><span data-offset-key=\"57oi0-0-0\">And don&#8217;t forget to follow me on social media for even more marketing tips and strategies. I post content every day, so be sure to follow me on your favorite platforms!<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"d8lo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d8lo-0-0\"><span data-offset-key=\"d8lo-0-0\">YouTube: <\/span><a href=\"https:\/\/bit.ly\/2Mqxfij\"><span data-offset-key=\"d8lo-1-0\">https:\/\/bit.ly\/2Mqxfij<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"dkgr1-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dkgr1-0-0\"><span data-offset-key=\"dkgr1-0-0\">Facebook: <\/span><a href=\"https:\/\/www.facebook.com\/theninjamarketer\/\"><span data-offset-key=\"dkgr1-1-0\">www.facebook.com\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"bgnio-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgnio-0-0\"><span data-offset-key=\"bgnio-0-0\">Messenger Channel: <\/span><a href=\"https:\/\/www.m.me\/theninjamarketer\/\"><span data-offset-key=\"bgnio-1-0\">www.m.me\/theninjamarketer\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"11fp2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"11fp2-0-0\"><span data-offset-key=\"11fp2-0-0\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/mrmanuelsuarez\"><span data-offset-key=\"11fp2-1-0\">https:\/\/www.instagram.com\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"71lop-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"71lop-0-0\"><span data-offset-key=\"71lop-0-0\">LinkedIn: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\"><span data-offset-key=\"71lop-1-0\">https:\/\/www.linkedin.com\/in\/mrmanuelsuarez\/<\/span><\/a><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"1nila-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1nila-0-0\"><span data-offset-key=\"1nila-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"7385m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7385m-0-0\"><span data-offset-key=\"7385m-0-0\">Ps: Don&#8217;t forget to subscribe to the Facebook Marketing Ninja Podcast and if you found value in today&#8217;s episode please leave a review.<\/span><\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"7puss\" data-offset-key=\"2pv6k-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2pv6k-0-0\"><span data-offset-key=\"2pv6k-0-0\">For more information about my advertising agency (AGM MARKETING) or if you would like to hire AGM for your marketing needs, please contact us at <\/span><a href=\"https:\/\/contact@agmagency.com\/\"><span data-offset-key=\"2pv6k-1-0\">contact@agmagency.com\/<\/span><\/a><span data-offset-key=\"2pv6k-2-0\"> or 1.888.280.3339<\/span><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well hello again, this is Manuel Su\u00e1rez and this is Episode #8. It\u2019s exciting. I\u2019ve been hearing some people telling me that they\u2019ve been listening to the podcast and they\u2019ve been learning some things from it and they\u2019ve been following me. The things that I\u2019ve been talking about and also attending my seminars. There are a lot of people there actually putting some of the recommendations into action and excited to see results. So that\u2019s very exciting.<\/p>","protected":false},"author":7,"featured_media":371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[vc_row][vc_column][kleo_divider position=\"left\" icon=\"0\" text=\"Podcast file\"][vc_empty_space][kleo_magic_container content_position=\"center\" div_center=\"yes\" el_class=\"podcast-theme\"][kleo_button title=\"Link to the original post\" href=\"https:\/\/anchor.fm\/facebookninja\/episodes\/Organic-vs-Dark-on-Facebook-eugot\/a-a2sf1o\" target=\"_blank\" style=\"link\" size=\"lg\" special=\"no\" border=\"no\" icon=\"mic\"][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZmYWNlYm9va25pbmphJTJGZW1iZWQlMkZlcGlzb2RlcyUyRk9yZ2FuaWMtdnMtRGFyay1vbi1GYWNlYm9vay1ldWdvdCUyRmEtYTJzZjFvJTIyJTIwaGVpZ2h0JTNEJTIyMTAycHglMjIlMjB3aWR0aCUzRCUyMjQwMHB4JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][\/kleo_magic_container][\/vc_column][\/vc_row][vc_row][vc_column][kleo_divider position=\"left\" icon=\"0\" text=\"Podcast transcription\"][vc_column_text]Well, hello again, this is Manuel Su\u00e1rez and this is Episode #8. It\u2019s exciting. I\u2019ve been hearing some people telling me that they\u2019ve been listening to the podcast and they\u2019ve been learning some things from it and they\u2019ve been following me. The things that I\u2019ve been talking about and also attending my seminars. There are a lot of people there actually putting some of the recommendations into action and starting to see results. So that\u2019s very exciting.<\/p><p>You\u2019ve got to start somewhere and that\u2019s the problem that a lot of people have, is that they don\u2019t know where to start. Sometimes, that\u2019s kind of like the hardest part which is like figuring out the starting point to get on the way. But I think that once you start then you actually start going into this noble effect and things get starting improving and you start learning and then you start making it better, and then you mess up along the way but then you improve some more and then you keep going. That\u2019s part of the normal process. So, for those of you guys that haven\u2019t started yet, I would just tell you to just get started.<\/p><p>On this Episode #8 I want to talk about a little bit more about how Facebook Marketing works and how Facebook overall works just to give more of a clear picture because I keep on hearing a lot of questions and people don\u2019t fully understand. The great majority of people in this world in the United States or in other countries don\u2019t really fully understand how this platform works. I\u2019m going to try to simplify it.<\/p><p>A lot of you guys probably already have a Facebook Fan Page. A Facebook Fan Page is like your real estate. It\u2019s your piece of land in the digital world on the Facebook side of it. And there, you\u2019re posting questions and you can post pictures, videos, you can engage with people and find out what they\u2019re up to, and all these good stuffs. But, for the last several years, something has been happening on the Facebook algorithm which I explained in an earlier podcast that has made it very difficult to actually reach those people that gave you their commitment by liking your page. It\u2019s not that they don\u2019t like it. It\u2019s just that Facebook has gone a way from helping you reach people in an organic way - meaning, without putting a cent or without investing a dollar. They want your capital. They want your money. They already recognized that they had built the greatest social media platform in the planet. They already recognized they won the game and they\u2019re not going to lose it for the next many more years. They already recognized that they have replaced a lot of enormous media companies, and they have replaced television, and they are like the new modern media.<\/p><p>So since they have already recognized all of these and they\u2019ve been working really hard on improving their system, their algorithm, their advertising product, then, they have actually made it difficult for you as a page owner to reach people organically.<\/p><p>So, one thing that you guys have to understand if you don\u2019t is that there are 2 different things here. There\u2019s Facebook Organic Post, meaning those comments, questions, posts that have pictures, videos, if you share a podcast, if you share a Facebook Live, all those things they go into your page organically.<\/p><p>So this is what\u2019s going on right now. This is the current landscape. If you have a hundred followers on your page or\u00a0 hundred fans, then, you can be sure that at least 2-8% people are actually going to see whatever you are publishing. So, close to nothing. What does that mean? Right now, getting page likes, getting followers, has never been more irrelevant. The only good thing about having fans on your page is that it creates a psychological effect on a potential prospect, customer, fan, or anything in which they say, \u201cWow! This guy has a lot of followers. It probably means that he\u2019s good.\u201d So that\u2019s the only benefit that you have from actually getting page likes and people to follow you on your page.<\/p><p>Now, it doesn\u2019t matter how many page likes you get. It doesn\u2019t change the fact that the organic reach is about 2-8%. If you have a hundred thousand fans, then you know that you are going to get about 2,000 - 8,000 of them to actually see what you are publishing on your page.<\/p><p>So, what does that mean? On your page, which is a piece of real estate, it is very important to continuously put content out there, to put information about what your brand is, to let them know about how you\u2019re helping people. Your successful actions, your success stories to do maybe promotions, to do Facebook live to talk about your brand, to talk about your product, to talk about your service.<\/p><p>Those things are still really important. Why? It\u2019s because when somebody finds you, it\u2019s becoming more and more a common action that they actually go to your page and see how alive you are in your page. Because otherwise they\u2019ll feel like they should not give you their time.<\/p><p>So, having content on your page, meaning publications of pictures, videos, Facebook Lives, events, activities going on, fans, all those things are still really important because it does create that effect on the mind of somebody else.<\/p><p>But that\u2019s not the way that you are going to become successful because it requires too much effort to reach a small percentage of those people. So again, if you have a hundred fans, when you publish something, and you don\u2019t pay Facebook for it, you are going to get only 2% or 8% of them maximum to actually engage with your page and see it.<\/p><p>See it. Forget about engaging. You are going to get 2-8% of them to see it on their feed. The other 92% don\u2019t even know you have published something. Imagine that.<\/p><p>So you have a hundred fans and you have worked really hard at actually getting those fans. And now, when you publish something, 92 of them don\u2019t even know you\u2019ve published something. That\u2019s because the algorithm in Facebook is not giving power to organic reach anymore.<\/p><p>Now, this subject is a little bit deeper than that and without getting yourself too much into it, if your content is really good, and people are really engaged with it and they love it, Facebook is going to reward you. So maybe instead of 8%, if you\u2019re a kickass, you might get to 20%. So maybe 20 out of a hundred people will actually see it organically without you paying a penny. It doesn\u2019t usually go beyond that. So the way that you actually reach people on Facebook is not through organic posting. It\u2019s through something that Facebook initially called Facebook Dark Post. That\u2019s how advertising came into the scene. Facebook Dark Post was the original name that Facebook gave to Advertising on Facebook. Now, why do they call it a Dark Post? Because you are actually using a particular method of finding new people to actually get interested in your product and you\u2019re doing this behind the scenes. Behind the curtains. It\u2019s not being published as a post on your page. Therefore, it is a Facebook Dark Post. Because you will not be able to see it. If you go to somebody\u2019s page and if they\u2019re doing advertising on Facebook, you really don\u2019t know.<\/p><p>Let me give you an example. If you go to my dad\u2019s page which is MetabolismoTV where we have 350,000 fans on it. Well, we invest about $60,000 - $80,000 in advertising a month right now reaching new people. You will not see single advertised post on his Facebook page. We are actually doing a Facebook Dark Post. And the way we do this is through, I mentioned this before in earlier podcast, business.facebook.com which if you don\u2019t have it set up, you actually need to go and get it set up yourself so you can actually start advertising on the Facebook News Feed of other people that don\u2019t know you yet.<\/p><p>Again, I\u2019m just crashing the surface and just showing you that there\u2019s this big world of being able to press a couple of buttons on your end and reaching the entire planet, the entire city, the entire nation - whatever you want. It\u2019s actually only limited by your own creativity and your own budget. Other than that, if you need hundred clients, you have a platform that allows you to get hundred clients. I mean that\u2019s not exaggeration. If you have a certain potential to sell a certain amount of products, then, you have a platform that allows you to sell those amounts of products. So the problem, if you do this correctly and if you learn how to do marketing becomes how to scale your business meaning how to be able to add more staff, how to organize your finances, how to control your cash so you can invest more money on marketing, how to optimize your ad spent so you don\u2019t spend more than you need to spend. How to get the most return for your dollars also known as the ROI.<\/p><p>So again, it\u2019s something that you have to realize that we now have a platform like Facebook, like Instagram, like Messenger that really has an unlimited potential for us if we know how to use it. But, it\u2019s a common misunderstanding that people don\u2019t that they think that it\u2019s just your organic posting or it\u2019s just grabbing a post, and boosting it, and pressing that cute button on the right corner bottom that says Boost. And it\u2019s not that. You have to learn how to use a platform which is business.facebook.com which is the business manager that allows you to distribute those messages to all those people. It\u2019s basically the analogy that I can give you guys to make that more clear.<\/p><p>I use this on my seminars and that\u2019s I remember the newspaper boy when I was growing up. I actually did that myself for a while and they had a paper route. And they used to go house to house to house to house and throwing the newspaper on the garage or on the parking lot or wherever it is that is accessible to the house owner.<\/p><p>So basically, the way Facebook works is pretty much exactly the same way. Every single human being that has a Facebook account also has a driveway. That driveway is called like a News Feed. So the News Feed on Facebook, what you\u2019re seeing on your News Feed, that News Feed is your newspaper. Okay? That\u2019s actually distributing information. It\u2019s a media distributing messages, your friends and family on what they are doing, promoting other things. Except that now in this modern and digital era, we have something else, we have targeting, we have information, we have interest based targeting, we have income based targeting, we have website visitors. We have age, demographics. We have all these data that we never had before. So it makes it so different what\u2019s going on right now. So, I\u2019m going to give you something actionable right now and this is something that you should put into play and let me know what you think about this and if you were actually able to implement it and if you have any thoughts about it, I want you to send me a message on my Facebook page. If you guys don\u2019t know how to access it, you can send me a direct message on Facebook by going to m.me\/manuelsuarezdigital.<\/p><p>I want you to go to your google Chrome Browser and look on the tools for an extension, download an extension to your chrome browser that is called Turbo Ad Finder. This tool is a tool that is going to allow you to eliminate from your Facebook News Feed all your friends and family and the only thing that you are going to see on your Google Chrome browser on Facebook is going to be promotions. It\u2019s going to be advertising. So you are going to see other marketers and how they communicate their message. So you can in that way start learning how to do a video, how to do an image ad, how to communicate a message, how to do a carousel ad, how you promote an article, all those things.<\/p><p>So when you do this, when you go to this Turbo Ad Finder Tool, go to Tools on Google Chrome, and then select on Add an Extension, look for this on the store and it\u2019s called Turbo Ad Finder. Once you select that, you\u2019re going to be able to toggle it on just like a regular plug in extension on Chrome. You toggle it on and it\u2019s going to be able to eliminate all the friends and family and you\u2019re only going to see promotions on Facebook.<\/p><p>Those are paid promotions. People that are paying money to put themselves in front of you right there. So you need to study that and learn how these companies communicate their message. So again, there are many different ways that you can communicate a message. The cookie cutter methods, meaning 30-second video ads, 1 minute radio commercials, those things are non-existent anymore. The creativity is your only limitation and your own budget to be able to distribute your message is the only thing that is going to stop you or the only thing that\u2019s going to help you grow. Creativity is essential.<\/p><p>So if you use that tool, the Turbo Ad Finder, it\u2019s going to start giving you ideas on how to distribute your message whether you are a brand that you want to sell more products on Amazon, and you have your own e commerce store on Shopify or whatever and you want to sell more products, well, guess what? You need to brand yourself because if you don\u2019t, you\u2019re only building your present times survival and you are not building your future.<\/p><p>Right now, 2017 is presenting you with the greatest advertising opportunity in history that gives you a chance to get a little bit of your profit that you are already generating, that you are already making from your sales, from your existing business and putting into branding yourself so these people think about you in the future when they need you again. So, if you are not branding yourself, you are not planting your roots and you are not taking advantage of something that 20 years on the line, we\u2019re going to remember as the greatest ad product and the greatest advertising era in history. This is not an exaggeration. If I had a time machine I would go back to 2001 and I will put every single penny on Google Adwords Marketing. Today, we have to do the same thing with Facebook, Instagram and Messenger Marketing. This is the greatest opportunity today and you need to learn how to use it and that\u2019s all it is.<\/p><p>If you feel confused, if you feel lost, if you don\u2019t understand how to go about it, well, you got to understand that you have to learn more. As I have mentioned before the more that I study, the more I realize that I don\u2019t know anything yet. So, just the same thing that I applied to myself, you can apply it to yourself too and realize that it is a long process that never ends especially on this digital era. There\u2019s no such thing as a degree in marketing that\u2019s going to carry you the rest of your life. You have to continuously keep on learning and adjusting yourself.<\/p><p>So, as an exercise before my next podcast, you should actually go ahead and go and use this tool, download this tool, use it and start studying how other marketers, how other services, products, other brands, distribute their message to people that don\u2019t know them yet. And, understand how simple it is. And another thing that I\u2019m going to ask you as part of this experiment one last thing, when you are using this tool Turbo Ad Finder and you see an ad that says Sponsored which all of them are going to say that if you use this tool correctly, on the top right corner, you\u2019re going to see a button that you can press on it and it\u2019s going to give you a drop down menu and that drop down menu is going to have 1 option that says Why Am I Seeing This Ad? Press on that and study what targeting that brand or service is using in order to locate you so you understand and start understanding how marketers, how businesses, are distributing their message in finding you to actually put their message in front.<\/p><p>So again, powerful stuff. Time to start learning some more about it, and this is something that I want you to put into play and share your thoughts with me about what you have learned on this whole process. I\u2019ll see you guys on the next Podcast. And again, I believe that I\u2019m going to start giving you more and more practical data that you can apply so you can actually start seeing some improvement on this area. Give me some feedback. Write some reviews if you can on iTunes if you\u2019re listening to this over there. Or if you\u2019re listening to this on Google Play or wherever, please go ahead and write a review and let me know your thoughts on it, and that will be greatly, greatly, appreciated. Share with your friends. My intention is to be able to help as many people as possible. Also, be successful and take advantage of the incredible opportunities of the modern era. Alright! Hope to see you next time and thank you for listening.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organic Vs. Dark on Facebook - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/organic-vs-dark-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Vs. Dark on Facebook - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Well hello again, this is Manuel Su\u00e1rez and this is Episode #8. It\u2019s exciting. I\u2019ve been hearing some people telling me that they\u2019ve been listening to the podcast and they\u2019ve been learning some things from it and they\u2019ve been following me. The things that I\u2019ve been talking about and also attending my seminars. There are a lot of people there actually putting some of the recommendations into action and excited to see results. 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