<\/span><\/p>\n It\u2019s not uncommon for most entrepreneurs to believe they need to scale instead of mastering their start up phase, even after generating a significant amount of money.<\/span><\/p>\n So here\u2019s the difference between the both along with one commonality that would actually benefit most entrepreneurs, but is most often missed:<\/span><\/p>\n <\/p>\n When You\u2019re Starting Up<\/b><\/p>\n It\u2019s not rare when you\u2019re starting a new business for people to be excited for you.<\/span><\/p>\n You tell them your idea and they say, \u201cThat\u2019s a great idea, I love it! You should totally do that!\u201d<\/span><\/p>\n Then you launch the business so you go back to them and say, \u201cIt\u2019s ready! You can buy it now!\u201d\u00a0<\/span><\/p>\n And then\u2026 Crickets.<\/span><\/p>\n They start stumbling over their words trying to tell you why they \u201ccan\u2019t\u201d buy from you right now.<\/span><\/p>\n It\u2019s frustrating, to say the least, so here\u2019s a quick solution.\u00a0<\/span><\/p>\n Sell these people your thing right then and there when they say they love it and give them a discount for buying on the spot.<\/span><\/p>\n Get their credit card number and write the info on a napkin if you have to.<\/span><\/p>\n If they really love it, they will give you the payment.<\/span><\/p>\n This advice came from my good friend Raff Pendery at one of our workshops, but it also leads me to my main point.<\/span><\/p>\n When you\u2019re starting up, you are doing anything you can to make sales, whether it\u2019s going door to door, asking friends and family or posting on your personal social media.<\/span><\/p>\n <\/span><\/p>\n Selling to everyone you know to get feedback and some working capital.<\/span><\/p>\n Whether you\u2019re selling a service or product you need to go through the first baby steps, and nobody thinks about this part as much as the constant generating of sales part.<\/span><\/p>\n My own father in 2001 would bring people into a workshop, deliver his knowledge and introduce his product before he was even close to making millions of dollars.<\/span><\/p>\n So the starting up phase is the scrappy get out of your comfort zone part, that actually makes you a better entrepreneur!\u00a0<\/span><\/p>\n But most business owners don\u2019t fully commit to it and it can hurt them in the scaling up phase\u2026<\/span><\/p>\n <\/p>\n When You\u2019re Scaling Up<\/b><\/p>\n When a business is attempting to scale up the biggest problem they face are bottlenecks inside of the business.<\/span><\/p>\n What does that mean? It means they\u2019ve reached a limit to certain things like sales, website traffic, leads, employees hired, etc., or so they think\u2026<\/span><\/p>\n Most times when business owners believe they\u2019ve reached a limit, that\u2019s when the scrappy entrepreneur needs to come out, but this time with more resources at their disposal.<\/span><\/p>\n The scrappy entrepreneur starts getting creative on how to break bottlenecks, and eliminate thresholds.<\/span><\/p>\n <\/p>\n Most times it\u2019s not sales that stop a business from scaling, that\u2019s just a symptom of something else like a system not in place or an asset not performing at its best.<\/span><\/p>\n Sales become very easy when you\u2019re scaling, all you do is spend more to make more!\u00a0<\/span><\/p>\n But if you don\u2019t strategically reduce costs or make sure there\u2019s something in place to systematize your revenue coming in, that’s what needs help, not the sales.<\/span><\/p>\n So when you\u2019re starting up sales are necessary, but when you\u2019re scaling up the main focus is making sure your holes in your boat are plugged so you\u2019re ready to sail off into the sunset.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" When you start a business there are a lot of things you need to do or at least you think you need to do. But once you’re established there\u2019s even more things on your plate that you need to solve if you want to exceed your own growth. It\u2019s not uncommon for most entrepreneurs to […]<\/p>\n","protected":false},"author":7,"featured_media":36780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span> Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span> I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span> Or\u2026<\/span><\/p> Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i> If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p> And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p> IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span> Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p> As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p> Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p> New platform with limited content<\/b> In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p> In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p> Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[294,50,293,292],"class_list":["post-36773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-bottlenecks","tag-marketing","tag-scaling-up","tag-starting-up"],"yoast_head":"\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/answering-telephone.gif\")
<\/p>\n
But once you’re established there\u2019s even more things on your plate that you need to solve if you want to exceed your own growth.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/bart-s-1.gif\")
<\/p>\n
Many business owners automatically assume they need to work on their marketing, but in reality they need to work on their sales.<\/span><\/p>\n![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/08\/hustle-1.gif\")
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Whether they have to get creative with reducing costs, reach out to celebrities, create a fundraiser to start networking or manage their time more efficiently, they do everything they can to handle the things holding them back from scaling.<\/span><\/p>\n
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<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
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<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
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<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
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<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
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<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\")
<\/p>
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<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
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<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\")
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<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>
Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
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<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
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<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
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<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
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<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
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<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
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<\/span>It is also OPPORTUNITY. <\/span>
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<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
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<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
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<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\")
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<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
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<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>
<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\")
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<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
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<\/span>Ad-free videos can lead to more viewership<\/b>
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<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>