{"id":33712,"date":"2022-06-02T19:13:09","date_gmt":"2022-06-02T19:13:09","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=33712"},"modified":"2025-09-22T19:31:10","modified_gmt":"2025-09-22T19:31:10","slug":"steps-building-social-media-audiences","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/pasos-construccion-social-media-audiencias\/","title":{"rendered":"LOS 3 PASOS PARA EDIFICAR SUS AUDIENCIAS EN REDES SOCIALES."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u201cHow do I find my audiences on social media?\u201d<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

This is a common question I get asked.<\/p>\n

Many business owners are great at delivering their products or services. But, knowing how to get seen by the people most likely to buy from them is a skill that needs more work.<\/p>\n

There are 7+ Billion people in this world, but not all of them are going to be interested in your product.<\/p>\n

If they were, you\u2019d be hanging out with Jeff Bezos and Elon Musk while they take notes on how you\u2019re doing it.<\/p>\n

So it\u2019s our job to find the right people on the right platform, and one of the best platforms I know of that does this\u2013and has been doing it for a while, is Facebook.<\/p>\n

Other platforms do similar things but Facebook has so much data on people it\u2019s insane so it\u2019s my go to for finding my audiences.<\/p>\n

Let\u2019s go over a few of the basics for how to use the Facebook business manager to find the right people for your business:<\/p>\n

Before we get into this it\u2019s important to remember you should know exactly who you\u2019re trying to find.<\/p>\n

What does this mean? It means you should know who your customers are, what age group, what majority is the gender, what do they like, what don\u2019t they like, etc.<\/p>\n

The more you know about the type of customers you have the easier it is to locate these people as we walk through trying to find them.<\/p>\n

<\/h1>\n

Step 1<\/h1>\n

First, you want to go be on a desktop or laptop computer and go to your Facebook Business Manager, otherwise now known as \u201cThe Meta Business Suite.\u201d<\/p>\n

Once you login into your Facebook account you should be able to see the main dashboard of your Meta Business Suite.<\/p>\n

On the left hand side of it will be multiple options, Home, Notifications, Inbox, and eventually towards the bottom you\u2019ll see \u201cAll Tools.\u201d<\/p>\n

That\u2019s the one you want to click, and it\u2019ll pop open a new list of options with the Engage audience section, Manage section, and under the Advertise section you will see \u201cAudiences.\u201d<\/p>\n

This is exactly where we want to go.<\/p>\n

<\/h1>\n

Step 2<\/h1>\n

It will take you to a page where you will see multiple options to create audiences, so the one we\u2019re interested in to help us continue to build our current audience is going to be \u201cCreate a Saved Audience.\u201d<\/p>\n

You\u2019re going to see a mini pop up, and this is where you will begin creating your customized audience.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

There are plenty of ways to go about it, but you\u2019re going to want to strictly stay between the age range your customers are in, the majority gender your audience persists of, insert the main language they speak, and under \u201cDetailed Targeting\u201d is where we do the searching!<\/p>\n

<\/h1>\n

Step 3<\/h1>\n

If you know your customers as well as you think you do, then start typing in popular websites they visit, clothing brands they\u2019re obsessed with, technology they use, as long as it aligns with your customers.<\/p>\n

The more you tailor the detailed targeting to your customers, the more accuracy you will have with your ads.<\/p>\n

Make sure the size of this audience you created is more than 1 million to give Facebook some ammunition to work with.<\/p>\n

And just a helpful tip to mention: The less detailed audiences you pile on top of each other, the easier it will be to track which one performs the best so you can spend more of your money on it to get better returns!<\/p>\n

Last but not least, name your Saved Audience, so now when you create your ads in the ads manager you can find it under the \u201cSaved Audiences\u201d section so you don\u2019t have to repeat the whole process again.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

This is the exact kind of training you won\u2019t find on Instagram Reels, TikTok, or Youtube Shorts because most people who do post something like this skip a few steps or don\u2019t walk the walk (do this for a living).<\/p>\n

Whereas our Inc.5000 Marketing Agency (AGM Agency) specializes in Marketing Strategy and has been doing marketing tactics like building customized audiences every day for the last 5+ years.<\/p>\n

We\u2019ve learned a lot along the way and want to help even more entrepreneurs too!<\/p>\n

I mean look at just one of clients TikTok accounts that we helped with organically (not paid):<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

These are the results our agency gets, and we even have a training program where we coach entrepreneurs through what they need most for their marketing to get the results they want.<\/p>\n

This program is called Ninja Lab+, and is more economical for starting entrepreneurs unless you\u2019re dominating your space then we have done-for-you services to give you more time to focus on your business.<\/p>\n

So I encourage every entrepreneur to ask themselves, \u201cAm I ready to take it to the next level?\u201d<\/p>\n

If you are, I encourage you to reach out so we can take you there ASAP.<\/p>\n

But if that\u2019s not you, then ask yourself one more question\u2026 When will you be ready to start giving yourself the business that allows you to take a step back and just watch it grow?<\/p>\n

No excuses, no maybe\u2019s, and not \u201cat some point\u201d just: When will you be ready?<\/p>\n

Book a Free Marketing Consultation: https:\/\/www.freeninjamarketing.com\/schedule-appointment1642112245283<\/a><\/p>\n

Or<\/p>\n

Call Us Directly: (888) 280-3339<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cHow do I find my audiences on social media?\u201d     This is a common question I get asked. Many business owners are great at delivering their products or services. But, knowing how to get seen by the people most likely to buy from them is a skill that needs more work. There are 7+ […]<\/p>\n","protected":false},"author":7,"featured_media":33724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span>
<\/span>
<\/span>It\u2019s crazy how most people operate. Let me explain. <\/span>
<\/span>
<\/span>People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span>SEEING<\/span><\/i>\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span>
<\/span>
<\/span>Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span>
<\/span>
<\/span>\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i>
<\/span><\/i>
<\/span>Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p>

\"\"<\/p>

Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span>
<\/span>
<\/span>An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span>
<\/span>
<\/span>The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span>If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i>.<\/span>
<\/span><\/p>

\"\"<\/span><\/i><\/p>

I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span>
<\/span>
<\/span>If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span>
<\/span>
<\/span>So...What\u2019s going on today? <\/span><\/p>


Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span>
<\/span>
<\/span>I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span>
<\/span>
<\/span>If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span>
<\/span>
<\/span>You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span>
<\/span>
<\/span>If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span>
<\/span>
<\/span>As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span>
<\/span>
<\/span>It is also OPPORTUNITY. <\/span>
<\/span>
<\/span>And it\u2019s a MASSIVE one at that. <\/span>
<\/span>
<\/span>Trust me on this. \u00a0<\/span>
<\/span>
<\/span>I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span>
<\/span>
<\/span>You\u2019ve been warned \ud83d\ude00<\/span>
<\/span>
<\/span>The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span>
<\/span><\/b><\/p>

\"\"<\/p>

Or\u2026<\/span><\/p>

Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span>Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i>
<\/span><\/i>
<\/span>Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span>
<\/span>
<\/span>If you don\u2019t believe me look at it yourself! <\/span><\/p>

If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p>


<\/span>Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p>

And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p>

IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span>
<\/span>Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p>

Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p>

As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p>

\"\"<\/p>

Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p>

New platform with limited content<\/b>
<\/span>
<\/span>For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span>help<\/i><\/b> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span>
<\/span>
<\/span>A new way to market with Influencer<\/b>
<\/span>
<\/span>IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span>
<\/span>
<\/span>Ad-free videos can lead to more viewership<\/b>
<\/span>
<\/span>The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p>

In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p>

In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p>

Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[265,32,105,266,179],"class_list":["post-33712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-audiences","tag-facebook","tag-facebook-business-manager","tag-meta-business-suite","tag-social-media"],"yoast_head":"\nThe 3 Steps To Building Your Social Media Audiences - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/pasos-construccion-social-media-audiencias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Steps To Building Your Social Media Audiences - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"\u201cHow do I find my audiences on social media?\u201d     This is a common question I get asked. Many business owners are great at delivering their products or services. But, knowing how to get seen by the people most likely to buy from them is a skill that needs more work. 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