{"id":32269,"date":"2022-04-20T15:59:58","date_gmt":"2022-04-20T15:59:58","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=32269"},"modified":"2022-05-17T18:09:27","modified_gmt":"2022-05-17T18:09:27","slug":"organic-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/estrategia-organica-de-marketing-social-media\/","title":{"rendered":"ESTRATEGIA DE MARKETING ORGANICA PARA REDES SOCIALES"},"content":{"rendered":"\t\t
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[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.1″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>

I would like to share a gift with you.<\/span><\/p>

\u00a0<\/b><\/p>

That gift is the knowledge that you don’t have to spend money to promote your business.<\/span><\/p>

\u00a0<\/b><\/p>

Don’t get me wrong, investing in advertising is super important for a business to grow. It can shortcut the time it takes to grow, but it’s not a necessity.<\/span><\/p>

\u00a0<\/b><\/p>

You can use your organic posting to create omnipresence for your business. It’s a big part of what I do, and it’s what I advise all business owners to do.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

If you’re unfamiliar with the term omnipresence, let’s define it.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Omnipresence means to be everywhere. Think about religion. Religion teaches that God is omnipresent. That he’s everywhere.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

While I’m not saying that we’re gods, I am saying we can make our businesses show up everywhere our prospects and customers are spending their time online.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Think of Coca-Cola; they’re everywhere. In restaurants, gas stations, vending machines, and social media! While you may not have the same budget as this massive company, they too started somewhere.<\/span><\/p>

\u00a0<\/b><\/p>

They started their journey of becoming omnipresent, and now you have the same opportunity!<\/span><\/p>

One of the ways you can make this happen is by creating a primary piece of long-form content, usually a video.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

Then you can take the primary video and create dozens of pieces of content from it.\u00a0<\/span><\/p>

You can extract the audio for a podcast.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

You can create smaller videos that discuss or teach a single topic piece.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

You can get a transcription of the audio as a blog post or article. From there, you can also use parts of the transcription for social media posts.\u00a0<\/span><\/p>

\u00a0<\/b><\/p>

You can create Reels, TikToks, Stories, short posts, long posts, podcasts, quote cards, and on and on and on.<\/span><\/p>

\u00a0<\/b><\/p>

One piece of content can be repurposed for 10x more and expand your reach out into the digital world!<\/span><\/p>

\u00a0<\/b><\/p>

Every successful page you follow, the ones with hundreds of thousands of followers (if not millions), execute this strategy.<\/span><\/p>

\u00a0<\/b><\/p>

It’s a proven method and not difficult to execute; all it takes is to start with one platform and start posting.<\/span><\/p>

\u00a0<\/b><\/p>

It’s recommended you start with a platform your followers are most active right now. Once you start doing this, you will see the difference in the number of followers and your engagement!<\/span><\/p>

\u00a0<\/b><\/p>

If you don’t know the best platform for you to start posting, don’t worry. Start on just one. As we speak, TikTok is on fire right now for people posting on it because so many people use the app.<\/span><\/p>

\u00a0<\/p>

Work on being Omnipresent. It’s easier than ever now. You now hold the knowledge to become Omnipresent, so what are you waiting for? Go conquer the marketing world!<\/span><\/p>

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I would like to share a gift with you. \u00a0 That gift is the knowledge that you don’t have to spend money to promote your business. \u00a0 Don’t get me wrong, investing in advertising is super important for a business to grow. It can shortcut the time it takes to grow, but it’s not a […]<\/p>\n","protected":false},"author":7,"featured_media":32935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[216,224,179,225],"class_list":["post-32269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-digital-marketing","tag-digital-posting","tag-social-media","tag-social-media-posting"],"yoast_head":"\nOrganic Social Media Marketing Strategy - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/estrategia-organica-de-marketing-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organic Social Media Marketing Strategy - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"I would like to share a gift with you. \u00a0 That gift is the knowledge that you don't have to spend money to promote your business. \u00a0 Don't get me wrong, investing in advertising is super important for a business to grow. 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