{"id":31414,"date":"2022-04-04T18:56:25","date_gmt":"2022-04-04T18:56:25","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=31414"},"modified":"2022-05-16T16:08:54","modified_gmt":"2022-05-16T16:08:54","slug":"marketing-languages","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/lenguajes-de-marketing\/","title":{"rendered":"LOS 3 IDIOMAS DEL MARKETING"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

The 3 Marketing Languages<\/b><\/p>\n

Just as you adjust your language and communication style when you\u2019re speaking to your parents, friends, and loved ones you need to do the same with the people you\u2019re marketing and selling to.\u00a0<\/span><\/p>\n

Image #1<\/span><\/p>\n

Your Potential Audiences Fit Into One Of These Three Categories:\u00a0<\/span><\/p>\n

\u2714\ufe0e<\/span> Cold audiences<\/span><\/p>\n

\u2714\ufe0e <\/span>Warm audiences<\/span><\/p>\n

\u2714\ufe0e <\/span>Hot audiences<\/span><\/p>\n

Each of these audiences are at a different place in the decision making process. This means you need to match your message to the place they\u2019re in.\u00a0<\/span><\/p>\n

Image #2<\/span><\/p>\n

Cold audiences k<\/b>now nothing about who you are or what you do<\/span><\/p>\n

They only know there\u2019s a problem to solve or a desire to fulfill.\u00a0<\/span><\/p>\n

And many times they\u2019re unaware a solution even exists.<\/span><\/p>\n

Image #3<\/span><\/p>\n

Warm audiences<\/b> know there is a solution to their problem or a way to fulfill their desire, but they often don\u2019t know where to get these solutions.\u00a0<\/span><\/p>\n

Or, they may know that you exist and they may even follow your social media but they still aren\u2019t ready to buy yet<\/span><\/p>\n


<\/span>Image #4<\/span><\/p>\n

Hot audiences<\/b> know all about you and how you help. It\u2019s even possible they may have bought something from you already. Now they love you and are willing to buy all of your products and services. You might also call these people <\/span>Raving Fans.<\/span><\/i><\/p>\n

Image #5<\/span><\/p>\n

I hope this gives you a little more insight into how you can talk to people at each of there decision making places.\u00a0<\/span><\/p>\n

Regardless if you have 1 product or service or 1000\u2019s you\u2019ll want to have multiple ways to get these different audiences to the same end result.\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The 3 Marketing Languages Just as you adjust your language and communication style when you\u2019re speaking to your parents, friends, and loved ones you need to do the same with the people you\u2019re marketing and selling to.\u00a0 Image #1 Your Potential Audiences Fit Into One Of These Three Categories:\u00a0 \u2714\ufe0e Cold audiences \u2714\ufe0e Warm audiences […]<\/p>\n","protected":false},"author":7,"featured_media":33044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38,213],"tags":[250,50,251,249],"class_list":["post-31414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","category-linkedin","tag-communication","tag-marketing","tag-step-to-success","tag-successful-marketing"],"yoast_head":"\nThe 3 Marketing Languages - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/lenguajes-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 Marketing Languages - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"The 3 Marketing Languages Just as you adjust your language and communication style when you\u2019re speaking to your parents, friends, and loved ones you need to do the same with the people you\u2019re marketing and selling to.\u00a0 Image #1 Your Potential Audiences Fit Into One Of These Three Categories:\u00a0 \u2714\ufe0e Cold audiences \u2714\ufe0e Warm audiences […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/lenguajes-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-04T18:56:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T16:08:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/AGM-Blog-Thumbnail-1080x675-The-3-Marketing-Languages.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"The 3 Marketing Languages\",\"datePublished\":\"2022-04-04T18:56:25+00:00\",\"dateModified\":\"2022-05-16T16:08:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agmagency.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AGM-Blog-Thumbnail-1080x675-The-3-Marketing-Languages.jpg\",\"keywords\":[\"communication\",\"marketing\",\"Step to success\",\"successful marketing\"],\"articleSection\":[\"AGM Blog\",\"LinkedIn\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/\",\"url\":\"https:\\\/\\\/agmagency.com\\\/marketing-languages\\\/\",\"name\":\"The 3 Marketing Languages - 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