{"id":31373,"date":"2022-04-01T19:57:12","date_gmt":"2022-04-01T19:57:12","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=31373"},"modified":"2022-05-16T18:09:04","modified_gmt":"2022-05-16T18:09:04","slug":"create-valuable-content-audience","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/crear-contenido-valioso-audiencia\/","title":{"rendered":"\u00bfCOMO CREO CONTENIDO VALIOSO PARA MI AUDIENCIA?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” global_colors_info=”{}”]

This is more common than you might think so don\u2019t worry, you\u2019re in good company.\u00a0<\/span><\/p>\n

Here\u2019s my suggestion for you to get started, answer the most common questions that your audience wants to know.\u00a0<\/span><\/p>\n

For example, take 5 questions that your audience wants to have answered and you could make one piece of content that briefly talks about each question or you can make a series of 5 pieces of content. That will allow you to give more complete and detailed answers.\u00a0<\/span><\/p>\n

And to solve the question of where to start one of my favorites resources is answerthepublic.com.\u00a0<\/span><\/p>\n

Go to answerthepublic.com, enter a keyword or two related to your audience and click search.<\/span><\/p>\n

That will produce a vast amount of questions that real people are actually searching for so you can create a variety of content from those results.\u00a0<\/span><\/p>\n

Let me know in the comments 3 items that you find which you plan to make content about.\u00a0<\/span><\/p>\n

Good luck. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This is more common than you might think so don\u2019t worry, you\u2019re in good company.\u00a0 Here\u2019s my suggestion for you to get started, answer the most common questions that your audience wants to know.\u00a0 For example, take 5 questions that your audience wants to have answered and you could make one piece of content that […]<\/p>\n","protected":false},"author":7,"featured_media":33032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38,213],"tags":[241,85,164,179],"class_list":["post-31373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","category-linkedin","tag-content-creation","tag-content-marketing","tag-marketing-audiences","tag-social-media"],"yoast_head":"\nHow Do I Create Valuable Content for My Audience? - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/crear-contenido-valioso-audiencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do I Create Valuable Content for My Audience? - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"This is more common than you might think so don\u2019t worry, you\u2019re in good company.\u00a0 Here\u2019s my suggestion for you to get started, answer the most common questions that your audience wants to know.\u00a0 For example, take 5 questions that your audience wants to have answered and you could make one piece of content that […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/crear-contenido-valioso-audiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T19:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T18:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/AGM-Blog-Thumbnail-1080x675-How-Do-I-Create-Valuable-Content-for-My-Audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"How Do I Create Valuable Content for My Audience?\",\"datePublished\":\"2022-04-01T19:57:12+00:00\",\"dateModified\":\"2022-05-16T18:09:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/\"},\"wordCount\":255,\"publisher\":{\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agmagency.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/AGM-Blog-Thumbnail-1080x675-How-Do-I-Create-Valuable-Content-for-My-Audience.jpg\",\"keywords\":[\"content creation\",\"content marketing\",\"marketing audiences\",\"social media\"],\"articleSection\":[\"AGM Blog\",\"LinkedIn\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/\",\"url\":\"https:\\\/\\\/agmagency.com\\\/create-valuable-content-audience\\\/\",\"name\":\"How Do I Create Valuable Content for My Audience? 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