{"id":31250,"date":"2022-03-31T16:51:56","date_gmt":"2022-03-31T16:51:56","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=31250"},"modified":"2022-05-17T14:25:48","modified_gmt":"2022-05-17T14:25:48","slug":"content-unicorn","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/contenido-unicornio\/","title":{"rendered":"\u00bfES USTED UN UNICORNIO DEL CONTENIDO?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Did you know the secret to being an overnight success?<\/span><\/p>\n

It\u2019s usually 5 to 10 years of hard work that no one ever sees.<\/span><\/p>\n

You may be familiar with Dr. Eric Berg, we call him The Knowledge Doc.\u00a0<\/span><\/p>\n

If you search for anything keto diet related on YouTube you\u2019re almost guaranteed to see his videos.\u00a0<\/span><\/p>\n

But he started out as a regular chiropractor.\u00a0<\/span><\/p>\n

Yep, just a \u201cRegular Joe\u201d in the chiropractic community you could say.\u00a0<\/span><\/p>\n

But, there was something different that drove him to want to help more people than he could see in his clinic.\u00a0<\/span><\/p>\n

So, when this new thing called YouTube showed up on the internet he began posting videos on there.\u00a0<\/span><\/p>\n

And he never stopped.<\/span><\/p>\n

Now he\u2019s got a health and wellness empire that educates, inspires, and serves millions of people all over the world.\u00a0<\/span><\/p>\n

I think that\u2019s pretty amazing.<\/span><\/p>\n

But what about you?<\/span><\/p>\n

Since you\u2019re reading this I can only imagine it\u2019s because you run a business or you want to.\u00a0<\/span><\/p>\n

And maybe right now, you\u2019re just a \u201cRegular Joe\u201d in your community.\u00a0<\/span><\/p>\n

But you don\u2019t have to stay there.\u00a0<\/span><\/p>\n

I bet there\u2019s someone in your same business category who\u2019s hit it big.\u00a0<\/span><\/p>\n

And if they can do it, SO CAN YOU!<\/span><\/p>\n

If you have the passion to serve people you can create your own tribe of raging fans that will support you as you support them.\u00a0<\/span><\/p>\n

And in this day and age you can do that through your social media.\u00a0<\/span><\/p>\n

That\u2019s why my team and I are here.\u00a0<\/span><\/p>\n

To help guide you along your social media journey.<\/span><\/p>\n

One way we\u2019re doing that is through free weekly live workshops.\u00a0<\/span><\/p>\n

Every other Thursday, we put on a FREE Marketing Workshop at the AGM Headquarters located in Largo, FL.<\/span><\/p>\n

We have covered topics such as: How To Get Your First 100 Subscribers On Youtube, How To Create Content For Social Media And MORE!<\/span><\/p>\n

This week, Thursday, February 10th, 2022, Our CAO, <\/span>Ernesto Barrientos<\/span><\/a>will be covering\u00a0<\/span><\/p>\n

How to Successfully Manage a Remote Staff: Using Virtual Assistants (VAs).<\/span><\/p>\n

If you cannot attend the workshop in person, do not worry because we stream the events LIVE on Facebook and Youtube.<\/span><\/p>\n

You can register for the event by following this link: agmagency.com\/events<\/span><\/p>\n

And make sure you check out my Youtube channel because we post Marketing Content EVERY DAY!<\/span><\/p>\n

Link to youtube channel: https:\/\/www.youtube.com\/channel\/UC3sVRNoMJP7SH7ch2qvRYrg<\/span>?sub_confirmation=1<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Did you know the secret to being an overnight success? It\u2019s usually 5 to 10 years of hard work that no one ever sees. You may be familiar with Dr. Eric Berg, we call him The Knowledge Doc.\u00a0 If you search for anything keto diet related on YouTube you\u2019re almost guaranteed to see his videos.\u00a0 […]<\/p>\n","protected":false},"author":7,"featured_media":32996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38,213],"tags":[233,222,232,231],"class_list":["post-31250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","category-linkedin","tag-agm-agency","tag-content-creating","tag-marketing-content","tag-virtual-assistant"],"yoast_head":"\nARE YOU A CONTENT UNICORN? - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/contenido-unicornio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ARE YOU A CONTENT UNICORN? - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Did you know the secret to being an overnight success? It\u2019s usually 5 to 10 years of hard work that no one ever sees. 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