{"id":31224,"date":"2022-03-31T15:03:42","date_gmt":"2022-03-31T15:03:42","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=31224"},"modified":"2022-05-17T15:02:16","modified_gmt":"2022-05-17T15:02:16","slug":"marketing-nuture-sequence-happens-get-lead","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/marketing-nuture-sequence-happens-get-lead\/","title":{"rendered":"Marketing Nuture Sequence: What Happens After You Get A Lead?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

I was at the office having a meeting with one of AGM\u2019s international media buyers and I discovered a disturbing fact.\u00a0<\/span><\/p>\n

The client we were discussing was only interested in getting leads from Facebook, which is important, but that\u2019s when the disturbing fact came to light.\u00a0<\/span><\/p>\n

I ask<\/span><\/p>\n

\u201cSo, what happens after someone becomes a lead?\u201d<\/span><\/p>\n

\u201cWhat is the client doing then?\u201d<\/span><\/p>\n

It turns out they weren\u2019t really doing anything beyond maybe calling the lead.\u00a0<\/span><\/p>\n

I was floored!<\/span><\/p>\n

A business cannot operate without a well-designed follow-up system.\u00a0<\/span><\/p>\n

Getting a lead is just the beginning of the relationship, now you\u2019ve got to email them, text them, call them, send them direct messages, etc.\u00a0<\/span><\/p>\n

And once the lead becomes a customer, keep treating them like a lead.\u00a0<\/span><\/p>\n

Because when a person trusts you enough to give you their hard-earned money they are much more likely to give you more.\u00a0<\/span><\/p>\n

Unless you drop the ball on the delivery of your product or service.\u00a0<\/span><\/p>\n

As I stated above,\u00a0<\/span><\/p>\n

You must have a well-designed follow system to keep your business healthy and growing.\u00a0<\/span><\/p>\n

And you can either learn how to do it yourself or you can hire an agency like AGM to help you build it.\u00a0<\/span><\/p>\n

Either way, it needs to get done.\u00a0<\/span><\/p>\n

One of our favorite tools for follow-up is ManyChat.\u00a0<\/span><\/p>\n

It connects multiple worlds together such as email, text, Facebook Messenger, Instagram DM, and even WhatsApp.<\/span><\/p>\n

And we just happen to have an entire training category inside the AGM Ninja Lab devoted to it called <\/span>ManyChat Mastery<\/i><\/b>.<\/span><\/p>\n

This training could allow you to grow your customer base, make more offers – which leads to more sales, and serve your ideal customers exactly what they want and need.\u00a0<\/span><\/p>\n

Oh, and since you\u2019ll collect customer information directly from social media you can effectively <\/span>bypass all the Apple iOS 14.5 issues<\/b>.<\/span><\/p>\n

Since 2018, using follow-up systems has generated hundreds of thousands of leads and tens of millions of dollars for AGM and our clients.\u00a0<\/span><\/p>\n

If you\u2019re interested in getting started reaching more customers, making more money, and helping more people I highly recommend you get involved in the AGM Ninja Lab if you\u2019re not already. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I was at the office having a meeting with one of AGM\u2019s international media buyers and I discovered a disturbing fact.\u00a0 The client we were discussing was only interested in getting leads from Facebook, which is important, but that\u2019s when the disturbing fact came to light.\u00a0 I ask \u201cSo, what happens after someone becomes a […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[213],"tags":[229,93,88,110],"class_list":["post-31224","post","type-post","status-publish","format-standard","hentry","category-linkedin","tag-agm-marketing","tag-facebook-leads","tag-lead-magnets","tag-manychat"],"yoast_head":"\nMarketing Nuture Sequence: What Happens After You Get A Lead? - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/marketing-nuture-sequence-happens-get-lead\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Nuture Sequence: What Happens After You Get A Lead? - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"I was at the office having a meeting with one of AGM\u2019s international media buyers and I discovered a disturbing fact.\u00a0 The client we were discussing was only interested in getting leads from Facebook, which is important, but that\u2019s when the disturbing fact came to light.\u00a0 I ask \u201cSo, what happens after someone becomes a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/marketing-nuture-sequence-happens-get-lead\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-31T15:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-17T15:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/05\/agm-vid.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1912\" \/>\n\t<meta property=\"og:image:height\" content=\"1032\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-nuture-sequence-happens-get-lead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-nuture-sequence-happens-get-lead\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"Marketing Nuture Sequence: What Happens After You Get A Lead?\",\"datePublished\":\"2022-03-31T15:03:42+00:00\",\"dateModified\":\"2022-05-17T15:02:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-nuture-sequence-happens-get-lead\\\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#organization\"},\"keywords\":[\"AGM Marketing\",\"facebook leads\",\"lead magnets\",\"manychat\"],\"articleSection\":[\"LinkedIn\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/marketing-nuture-sequence-happens-get-lead\\\/\",\"url\":\"https:\\\/\\\/agmagency.com\\\/marketing-nuture-sequence-happens-get-lead\\\/\",\"name\":\"Marketing Nuture Sequence: What Happens After You Get A Lead? 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