{"id":30065,"date":"2022-01-28T08:49:43","date_gmt":"2022-01-28T08:49:43","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=30065"},"modified":"2022-08-01T14:22:12","modified_gmt":"2022-08-01T14:22:12","slug":"7-questions-every-entrepreneur-should-ask-a-potential-digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/7-preguntas-que-todo-emprendedor-debe-hacer-a-una-potencial-agencia-de-marketing-digital\/","title":{"rendered":"7 PREGUNTAS QUE CADA EMPRESARIO DEBER\u00cdA HACER A UNA POTENCIAL AGENCIA DE MARKETING DIGITAL."},"content":{"rendered":"

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If you’re a business owner, chances are that you have thought about hiring an agency to do some marketing for your company. After all, taking into account all the responsibilities that come with running a business, most business owners cannot afford to dedicate time to their own marketing.<\/span><\/p>\n

Marketing agencies can bring in many new customers and make the most of your online presence.\u00a0<\/span><\/p>\n

But, before signing on with any digital marketing agency, there are 7 questions that every entrepreneur should ask them first. I’ll discuss these 7 questions in detail below so you know what to expect when interviewing potential partners for your campaign!<\/span><\/p>\n


1. What is your marketing philosophy or process?<\/span><\/h3>\n

It’s important to know what an agency stands for and how they operate. Digital marketing agencies should have a clear plan and goals in mind for what they want to accomplish with each of their clients.\u00a0<\/span><\/p>\n

They will be able to discuss their strategies with you during the interview process, so make sure that this is something important on your list.<\/span><\/p>\n

 <\/p>\n

2. Have you worked with businesses like mine before and do you have any case studies you can show me?<\/span><\/h3>\n

Make sure they have some experience dealing with your type of business. It’s also good to know if they’ve been successful in the past since, ideally, you\u2019ll want them to be able to give a positive case study for you and your company! It should go without saying that it’s important for an agency to bring up any relevant, recent work done with businesses like yours, but there’s no harm in asking for proof of success.<\/span><\/p>\n

In short, to make sure that they can help you grow your company and meet your goals, it is important to ask whether the agency has experience with similar companies.\u00a0<\/span><\/p>\n


3. What sort of pricing structures do you have for your services?<\/span><\/h3>\n

This is a question that deserves further exploration. Make sure to ask what the pricing structure looks like for their services or how they charge you for their work if it’s not clear! Some agencies will offer discounts to companies who pay in full upfront, and some may have different rates based on the length of the contract or total hours required.\u00a0<\/span><\/p>\n

The pricing structure is important to know before signing on with a company to make sure it will fit into your marketing budget, so be sure you\u2019ve got this covered.<\/span><\/p>\n

 <\/p>\n

\"\"<\/span><\/a><\/h3>\n

 <\/p>\n

4. Do you have samples of some of your best converting ads you can show me?<\/h3>\n

This is a great question to ask, and it could help you understand whether the agency will be able to meet your goals. Some agencies may have samples on their website while some won’t, so if you’re not sure about an ad or want to see more examples, it’s always best to ask them!<\/span><\/p>\n

You will get a sense of the quality and level of service that can be expected from this agency when they answer, as well as the ability to see what kind of success their previous work has given their other clients.\u00a0\u00a0<\/span><\/p>\n


5. What would you need from me or my team to make sure working with your agency is a success?<\/span><\/h3>\n

This may seem like a silly question, but it’s important!\u00a0<\/span><\/p>\n

You want to be sure you’ll have the time and resources needed to provide content on an ongoing basis. It can also help ensure that your agency will be able to meet deadlines when they arise. In addition, if there are any changes happening at your company, you’ll want to give your agency a heads up.<\/span><\/p>\n

Any information you can give to your agency will ensure that you\u2019ll receive the best content possible.<\/span><\/p>\n

 <\/p>\n

6. How will success be determined so we can ensure the marketing process is working?<\/span><\/h3>\n

Success is often a subjective term, which means there isn’t always one specific way to measure it. The best thing to ask your potential marketing agency to do is to let you know what success looks like to them in the form of goals that can be tracked with KPIs (key performance indicators).\u00a0<\/span><\/p>\n

This will help make sure that everyone involved has the same goal in mind.\u00a0<\/span><\/p>\n

They should be able to measure the value-added metrics of your website, such as traffic and conversion rates. Together, you should also set goals for social media engagement and overall impressions in order to determine success on these platforms.<\/span><\/p>\n

 <\/p>\n

7. When will we see results?<\/span><\/h3>\n

You should see results within the first few weeks of working with a new agency, depending on what it is you’re looking to accomplish. However, if your goal isn’t something that can be achieved in just one or two months, then plan for at least six-to-eight months before deciding whether or not this partnership will work out.\u00a0<\/span><\/p>\n

Remember, marketing takes time.<\/span><\/p>\n

_____________________________________________________________<\/span><\/p>\n

Most business owners can benefit from the help of a marketing agency.<\/span>
<\/span>I founded\u00a0 AGM Marketing to help my business owner friends that kept coming to me for advice after my initial success. <\/span>AGM <\/span>specializes <\/b>in <\/span>helping brands<\/b> expand, using the latest opportunities in <\/span>social media marketing<\/b>. Strategies I have developed and perfected over the years!<\/span>
<\/span>
<\/span>When you work with my marketing team, we <\/span>work together with you every step of the way<\/b> to help create and\/or optimize your brand\u2019s social media accounts across a variety of platforms, like Facebook and Instagram. We will strategize with you to make sure we are sticking to your messaging and mission, create all the creatives and copy for each account, run organic posts and ads, and use the proper tracking algorithms to track results.<\/span><\/p>\n

AGM is a full-service agency that will work tirelessly to get your brand the attention it deserves through strategies that have been proven to get results in the world of digital and social media marketing.<\/span><\/p>\n

To learn more about how AGM can help scale your brand in the constantly changing digital landscape, just click <\/span>here<\/span><\/a><\/span>!<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

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If you’re a business owner, chances are that you have thought about hiring an agency to do some marketing for your company. After all, taking into account all the responsibilities that come with running a business, most business owners cannot afford to dedicate time to their own marketing. Marketing agencies can bring in many new […]<\/p>\n","protected":false},"author":7,"featured_media":30071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Generate leads without a website?<\/span><\/p>

That\u2019s right.<\/p>

This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

All without needing a website.<\/span><\/p>

But, we need to get some definitions out of the way first.<\/span><\/p>


What is a lead?<\/span><\/h2>

First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

\u00a0<\/h1>


Why do you want leads?<\/span><\/h2>

The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

Also, remember that I said leads are people?<\/span><\/p>

If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

\u00a0<\/h1>


What is lead generation?<\/span><\/h2>

Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

\u00a0<\/h1>


What is Facebook lead generation?<\/span><\/h2>

Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

\u00a0<\/h1>


How to set up a Lead Generation campaign<\/span><\/h2>

\"\"<\/p>

Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

\"\"<\/span><\/p>

When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

\"\"<\/span><\/p>

You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

\"\"<\/span><\/p>

Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

\"\"<\/span><\/p>

You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

\u00a0<\/h1>

\u00a0<\/h2>

What to do next?<\/span><\/h2>

Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[94,72,91,93,74,92,90,89],"class_list":["post-30065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-business-manager","tag-facebook-lead-ads","tag-facebook-lead-generation","tag-facebook-leads","tag-generate-leads","tag-google-privacy-policies","tag-lead-generation-campaign","tag-privacy-policy"],"yoast_head":"\n7 Questions Every Entrepreneur Should Ask a Potential Digital Marketing Agency. - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/7-preguntas-que-todo-emprendedor-debe-hacer-a-una-potencial-agencia-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Questions Every Entrepreneur Should Ask a Potential Digital Marketing Agency. - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"If you're a business owner, chances are that you have thought about hiring an agency to do some marketing for your company. 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