{"id":29883,"date":"2022-01-15T10:04:05","date_gmt":"2022-01-15T10:04:05","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=29883"},"modified":"2025-09-25T15:44:31","modified_gmt":"2025-09-25T15:44:31","slug":"how-to-crush-your-goals-in-2022","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/como-aplastar-tus-objetivos-en-2022\/","title":{"rendered":"C\u00d3MO HACER PEDAZOS SUS METAS EN EL 2022 CON EL MARKETING POR REDES SOCIALES."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” link_option_url=”https:\/\/www.agmninjalab.com\/?utm_source=agmwebsite&utm_medium=bannerv2&utm_campaign=agmblog” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/12\/AGM-NINJALAB-BANNER-2-V1-1.mp4″ module_class=”lwp-video-autoplay” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”26px|||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]In the last decade, our ability to communicate quicker and easier than ever before has exploded because of social media.<\/span><\/p>\n

This has been incredibly helpful when we look at the unique challenges thrust on all of us because of the pandemic.<\/span><\/p>\n

But, not just us as people. Millions of businesses found themselves forced to turn to digital marketing and social media to stay alive.<\/span><\/p>\n

And moving forward, it’s the businesses who understand the art and science of marketing on social media and strategy that will thrive in 2022 and beyond.<\/span><\/p>\n

In this article, we’ll take a 30,000 ft view of what marketing is, what a marketing strategy is, why it’s important, and how to create a strategy.<\/span><\/p>\n

Let’s jump in…<\/span><\/p>\n

 <\/p>\n

What is Marketing?<\/span><\/h1>\n

If you\u2019ve followed me or my agency, AGM Marketing<\/strong>, online for a while, you probably have an idea of what marketing is. However, I\u2019d like to share MY definition of marketing with you:<\/span><\/p>\n

\u201cThe forming of a brand, or a person\u2019s superpower, followed by the development and execution of a strategy for the dissemination and distribution of it. Which, in turn, leads to CAPTURED ATTENTION which leads to the inevitable expansion of one\u2019s purpose.\u201d<\/span><\/p>\n

A bit of a mouthful, I know.<\/span><\/p>\n

But, stay with me, because I’ve got 3 important definitions that go along with it:<\/span><\/p>\n

    \n
  1. Superpower:<\/strong><\/span> An ability to positively influence the lives of others with one’s message, products, or services.\u00a0<\/span><\/li>\n
  2. Legacy:<\/strong><\/span> Putting a stamp on the future and making a contribution to future generations.<\/span><\/li>\n
  3. Passion:<\/strong><\/span> An intense desire or enthusiasm for something.<\/span><\/li>\n<\/ol>\n

    Now that we’ve established those definitions, let’s talk about the strategy that can help you achieve success!<\/span><\/p>\n

     <\/p>\n

    \"\"<\/span><\/h1>\n

    <\/h1>\n

    <\/h1>\n

    <\/h1>\n


    \nWhat is a Marketing Strategy?
    \n<\/span><\/h1>\n

    A marketing strategy involves setting goals, determining actions needed to achieve these goals, and organizing your resources to execute these actions.<\/span><\/p>\n

    The strategy also describes how the ends (goals) will be achieved by the means (resources).<\/span><\/p>\n

    Marketing, especially social media marketing, is not just something you can jump into without a plan. Because flying by the seat of your pants is no way to navigate today\u2019s multi-channel marketing environment.<\/span><\/p>\n

    That\u2019s why it\u2019s important to put together a detailed report that outlines your marketing strategy for the coming year, quarter, or month. So that you can achieve the business results you want.<\/span><\/p>\n

    After all, failing to plan means planning to fail!<\/span><\/p>\n

     <\/p>\n

    Creating Your Marketing Strategy<\/span><\/h1>\n

    Before you can create your marketing strategy, there are 7 crucial elements to understand that will help you create an effective marketing strategy:<\/span><\/p>\n

      \n
    1. Product:<\/strong> What goods or services are you selling?<\/span><\/li>\n
    2. Price:<\/strong> How much does it cost, and how does it compare to others in the industry?<\/span><\/li>\n
    3. Platforms:<\/strong> Which channels will you use to reach potential customers?<\/span><\/li>\n
    4. Avatar:<\/strong> Who <\/span>exactly<\/span><\/i> should buy your product or service?\u00a0<\/span><\/li>\n
    5. Content:<\/strong> What content do you need to produce for your audience?<\/span><\/li>\n
    6. Positioning:<\/strong> What is the perception consumers have of your product or service? Are there any unique selling points or offers to present to them?<\/span><\/li>\n
    7. People:<\/strong> Who, within your organization, will complete each task related to the plan?<\/span><\/li>\n<\/ol>\n

      Once you\u2019ve defined each of the above elements, in your own terms, it\u2019s time to get started creating your marketing strategy.<\/span><\/p>\n


      \nBuilding Your Marketing Strategy<\/span><\/h2>\n

      First, you\u2019ll need to identify overall goals that align with your business plan. From there you can define a set of marketing goals to support them!<\/span><\/p>\n

      Next, you\u2019ll need to evaluate which social media platforms you are currently on and which ones your ideal audiences are on.<\/span><\/p>\n

      The next step in creating your marketing strategy is to Identify Brand Assets. These are items you will use to execute your strategy. Think logos, images, video footage, websites, etc. Then you can determine the best platforms to display those assets!<\/span><\/p>\n

      \"\"<\/p>\n

      Once you\u2019ve identified your business goals, marketing platforms, and brand assets, it\u2019s time to Understand Your Products and Services by analyzing what you\u2019re selling and how it solves specific problems for your customers or gives them something they want.<\/span><\/p>\n

      Now, it\u2019s time to Identify Competitors! Competitive research is the backbone of a strong marketing strategy.<\/span><\/p>\n

      After all, if you don’t know what your competitors are doing how can you be sure you’re offering a superior product or service?<\/span><\/p>\n

      Next, define what statistics are important and what success looks like for your marketing strategy.<\/span><\/p>\n

      Knowing this can help keep you and your team motivated because you’ll be able to track your success!<\/span><\/p>\n

      This will be especially important when you begin paid advertising campaigns.<\/span><\/p>\n

      But, before diving into a paid marketing strategy, let’s think about an Organic Marketing Strategy first.<\/span><\/p>\n

      One that identifies topics, pain points, and questions that your audience may be interested in. Doing this correctly will help get your audience to engage with your brand!<\/span><\/p>\n

      It\u2019s also important to list out any Additional Opportunities that could put you in front of your ideal audience.<\/span><\/p>\n

      Opportunities like podcasts, speaking events, even using traditional media like radio and TV. But, only if it’s right for you and your brand.<\/span><\/p>\n

       <\/p>\n

      Let the Journey Begin!<\/span><\/h1>\n

      My overall vision is and has always been to help businesses conquer the marketing world and become leaders in their industry.<\/span><\/p>\n

      The way I accomplish this is through a dedication to learning, understanding, creating, and executing the best marketing strategies possible for each brand AGM works with.<\/span><\/p>\n

      And this is why I wanted to share this information with you today.<\/span><\/p>\n

      Now, I don\u2019t expect you to close this blog and put together the perfect marketing strategy.<\/span><\/p>\n

      But, to help send you on this journey, I\u2019m offering you a FREE downloadable PDF copy of the same Marketing Strategy Template we use for ourselves and our clients!<\/span><\/p>\n

      Go to https:\/\/agmagency.com\/strategy\/<\/a>, submit your information, and within a few minutes, you’ll have our strategy template in your email inbox.<\/span><\/p>\n

       <\/p>\n

      \"\"<\/a><\/p>\n

       <\/p>\n

      One more thing, if you have any questions, my team is here to help you with any marketing assistance you may need.<\/span><\/p>\n

      You can either click here and book an appointment or call us at 1-888-280-3339<\/a>.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      In the last decade, our ability to communicate quicker and easier than ever before has exploded because of social media. This has been incredibly helpful when we look at the unique challenges thrust on all of us because of the pandemic. But, not just us as people. Millions of businesses found themselves forced to turn […]<\/p>\n","protected":false},"author":7,"featured_media":29907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

      Generate leads without a website?<\/span><\/p>

      That\u2019s right.<\/p>

      This might sound impossible on the surface, but by choosing the correct Facebook ad campaign options, it can easily be done by using Facebook Lead Ads.<\/span><\/p>

      You will see how to smooth out the lead generation process by simply having your target audience tap your ad which brings up a pre-populated form with their Facebook contact information ready to be sent directly to you.<\/span><\/p>

      With just a few taps, you can get the information you want that generates a qualified lead for your business.\u00a0<\/span><\/p>

      All without needing a website.<\/span><\/p>

      But, we need to get some definitions out of the way first.<\/span><\/p>


      What is a lead?<\/span><\/h2>

      First and foremost a lead is a person and we need to remember to treat them as a person.<\/span><\/p>

      That said, a lead is a person who raises her hand and shows interest in the products and or services that you provide through your company. When I say \u2018raises her hand\u2019 I\u2019m saying the person provided contact information in exchange for something you\u2019ve offered, often for free.<\/span><\/p>

      Once interest has been established you can now direct more specific communication to this person about what she raised her hand about.<\/span><\/p>

      \u00a0<\/h1>


      Why do you want leads?<\/span><\/h2>

      The whole purpose of a lead is to generate new business and sales for your company.<\/span><\/p>

      These sales are the lifeblood of your business, meaning if you\u2019re not getting enough people in the doors, or the metaphorical doors if you\u2019re an online-only business, you won\u2019t have a business to support your family and or employees\u2019 families.<\/span><\/p>

      Also, remember that I said leads are people?<\/span><\/p>

      If you\u2019re not getting these leads, these people, you can\u2019t help improve lives.<\/span><\/p>

      So, if you want to support your family, your employees, and help people improve their lives then you want leads.<\/span><\/p>

      \u00a0<\/h1>


      What is lead generation?<\/span><\/h2>

      Lead generation is the process of attracting strangers who, most likely, don\u2019t know who you are and what your business does and introducing them to the solutions you provide.<\/span><\/p>

      Then you need an offer to give in exchange for the contact information of a person to make them an actual lead.\u00a0<\/span><\/p>

      \u00a0<\/h1>


      What is Facebook lead generation?<\/span><\/h2>

      Simply, it\u2019s using Facebook and its super-powerful advertising platform to perform the lead generation actions you just read about.<\/span><\/p>

      One of the great things about using Facebook for lead generation is that you can easily build interest through your posts. Image posts are good, but videos are even better because you can build custom audiences from the people who view your videos.<\/span><\/p>

      If you\u2019d like some more information on audiences you can read my article: <\/span>How to use Facebook to target the right audience and why it\u2019s important<\/span><\/a>.<\/span><\/p>

      Or this article: <\/span>The secret sauce to successful Facebook ads is proper targeting<\/span><\/a>.<\/span><\/p>

      Now that we\u2019ve got a good understanding of leads, lead generation, and Facebook lead generation, how do you generate leads without a website?<\/span><\/p>

      By using the Facebook lead generation campaign objective and creating a customized lead ad form or \u201cinstant form\u201d.<\/span><\/p>

      \u00a0<\/h1>


      How to set up a Lead Generation campaign<\/span><\/h2>

      \"\"<\/p>

      Go into your Facebook business manager, click create a new campaign, and choose the Lead Generation objective.<\/span><\/p>

      Then follow the standard ad set up procedure. When you get to the end of ad level you will be asked to create an instant ad form.<\/span><\/p>

      \"\"<\/span><\/p>

      When you\u2019re creating your instant lead form you\u2019ll need to fill out or create several questions. First, you\u2019ll name your form and then choose whether you want more volume or higher intent leads. This choice helps Facebook decide who to show your ad to.\u00a0<\/span><\/p>

      \"\"<\/span><\/p>

      Next, you\u2019ll be deciding which questions you want your leads to answer before you provide them the offer you promised in your ad. Generally, you\u2019re looking for name, email, and phone numbers.<\/span><\/p>

      \"\"<\/span><\/p>

      You can rearrange the order of the questions. As you can see in the image above it shows email, full name, and phone number. If you\u2019d like the order to be name, email, phone you can do that. If you\u2019d like phone, email, and name you can do that too. Under the \u2018Questions\u2019 section on the left side, you can simply click and drag the questions into which ever order you\u2019d like.<\/span><\/p>

      After you finish the \u2018Questions\u2019 section you get to the \u2018Privacy\u2019 section. In this section you\u2019ll need to provide a link to a privacy policy.<\/span><\/p>

      \"\"<\/span><\/p>

      Now, I\u2019m not your lawyer, in fact I\u2019m not a lawyer at all, but if you don\u2019t have a privacy policy yet you can Google privacy policies and learn how to create one and then add it.<\/span><\/p>

      The final piece of your instant form is the completion, it\u2019s kind of like a thank you page on a website.\u00a0<\/span><\/p>

      \"\"<\/span><\/p>

      You can thank or congratulate your new lead, tell them what to expect next, and even give the lead an extra call to action in an attempt to connect with them sooner than later.\u00a0<\/span><\/p>

      \u00a0<\/h1>

      \u00a0<\/h2>

      What to do next?<\/span><\/h2>

      Take this new information and go set up your own Facebook lead ad so that you can generate leads even if you don\u2019t have a website.<\/span><\/p>

      As I said at the beginning of this article leads are the lifeblood of your business, but only if you want to support your family, your employees, and help people improve their lives.<\/span><\/p>

      Let me know in the comments below how the Facebook Lead Ads work out for you.<\/span><\/p>

      Talk soon.<\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[94,72,91,93,74,92,90,89],"class_list":["post-29883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","tag-business-manager","tag-facebook-lead-ads","tag-facebook-lead-generation","tag-facebook-leads","tag-generate-leads","tag-google-privacy-policies","tag-lead-generation-campaign","tag-privacy-policy"],"yoast_head":"\nHow to CRUSH Your Goals in 2022 With Social Media Marketing - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/como-aplastar-tus-objetivos-en-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to CRUSH Your Goals in 2022 With Social Media Marketing - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"In the last decade, our ability to communicate quicker and easier than ever before has exploded because of social media. This has been incredibly helpful when we look at the unique challenges thrust on all of us because of the pandemic. But, not just us as people. Millions of businesses found themselves forced to turn […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/agmagency.com\/es\/como-aplastar-tus-objetivos-en-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Attention Grabbing Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agmagency\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-15T10:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T15:44:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/agmagency.com\/wp-content\/uploads\/2022\/01\/CrushSocialMedia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingAGM\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/\"},\"author\":{\"name\":\"Manuel Suarez\",\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#\\\/schema\\\/person\\\/97bea93be5a190110b1cf02e4b878413\"},\"headline\":\"How to CRUSH Your Goals in 2022 With Social Media Marketing\",\"datePublished\":\"2022-01-15T10:04:05+00:00\",\"dateModified\":\"2025-09-25T15:44:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/\"},\"wordCount\":1225,\"publisher\":{\"@id\":\"https:\\\/\\\/agmagency.wpenginepowered.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/agmagency.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/CrushSocialMedia.jpg\",\"keywords\":[\"business manager\",\"facebook lead ads\",\"facebook lead generation\",\"facebook leads\",\"generate leads\",\"Google privacy policies\",\"lead generation campaign\",\"privacy policy\"],\"articleSection\":[\"AGM Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/\",\"url\":\"https:\\\/\\\/agmagency.com\\\/how-to-crush-your-goals-in-2022\\\/\",\"name\":\"How to CRUSH Your Goals in 2022 With Social Media Marketing - 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