You create an ad to promote your business on social media because sales are sluggish.<\/span><\/p>\n You\u2019re super proud of the ad you created but, sales are still slow in your business and if they stay the same you might be forced to close.\u00a0 Even though you believe your ad is awesome, the truth is… it needs to change.<\/span><\/p>\n Many of us face the problem of being overly romantic about a piece of marketing we created even if its performance is low.<\/span><\/p>\n So, we need a non-emotional way to help us make the decision to either replace the ad or put more money behind it.<\/span><\/p>\n So, how do you do it?<\/span><\/p>\n <\/p>\n Split testing is your answer.<\/span><\/p>\n It allows you to test one piece of marketing material against another to see which one gets a better response from your audience. The better your audience\u2019s response, the more attention you get on your business. The greater the attention you get on your business the greater your chances of making sales.<\/span><\/p>\n You can think of split testing as your secret marketing weapon, optimizing how and where you invest your advertising money.<\/span><\/p>\n But that\u2019s not all.<\/span><\/p>\n Split testing your marketing materials allows you to smooth out your customers\u2019 experience. The easier you make it for your customers to buy, the more often they\u2018re willing to buy from you.<\/span><\/p>\n I\u2019ve got one HUGE tip for you. Are you ready for it?<\/span><\/p>\n Only change 1 item at a time when you\u2019re split testing. That way you know exactly what\u2019s working, and what isn\u2019t.<\/span><\/p>\n This is a shortlist of 8 items you can easily split test to help people do even more business with you.\u00a0\u00a0<\/span><\/p>\n <\/p>\n Arial, Verdana, Comic Sans\u2026Oh My!<\/span><\/p>\n What is the best font and font size to use? \u201cIt depends!\u201d That might sound like a cheap answer but it\u2019s true. For someone to say he knows the best choice is just pushing his opinion.\u00a0 Your market is going to determine what\u2019s best by the way they respond.<\/span><\/p>\n If you\u2019re sending a message about a children\u2019s party then you might have great success with comic sans. Try sending a message to a group of doctors in comic sans and they\u2019ll probably never talk to you again.<\/span><\/p>\n The goal is to make your message easy to read and to communicate your message in a way that makes your audience feel good about you.\u00a0<\/span><\/p>\n <\/p>\n Simple is better.<\/span><\/p>\n Yes, the tiled background looks cool but your prospects could find it distracting. If your prospects get distracted the chance of them leaving your webpage without taking the actions you want goes sky high.<\/span><\/p>\n Same with colors. You can skip the hot pink, sunlight yellow, and neon green. If you have specific brand colors, then <\/span>absolutely <\/span><\/i>use them, but keep the background simple and neutral.\u00a0<\/span><\/p>\n <\/p>\n To play, or not to play? That is the question.<\/span><\/p>\n There are consumers that feel violated by audio and video that fires off without consent. If your media launches automatically on an unsuspecting viewer it could kill the sale right there. That might seem petty but it\u2019s true.<\/span><\/p>\n How are you going to know what your audience prefers? You guessed it, split test, my friend.\u00a0\u00a0<\/span><\/p>\n <\/p>\n Does it serve the purpose?<\/span><\/p>\n The header is another place where you might get overly romantic about your logo or branding, and you often see website navigations buttons here too. Ask yourself this, does it serve the purpose of the webpage?<\/span><\/p>\n If the page is about collecting information and you want the prospect to give you a name and email in exchange for something they find valuable, then having buttons about anything else can sabotage your results.<\/span><\/p>\n Remember the saying: <\/span>A confused mind never buys.<\/span><\/i><\/p>\n Give them only what they <\/span>need <\/span><\/i>to get what they want.\u00a0<\/span><\/p>\n <\/p>\n Grab \u2018em and make an offer!<\/span><\/p>\n This is the first and maybe the most powerful piece of communication your prospects see when landing on your website. If you\u2019re new to the idea of attracting people with words, let me offer you some help.<\/span><\/p>\n Here are some plug and play headline formulas you can use today.<\/span><\/p>\n How to [do\/get awesome thing] without [experiencing pain and discomfort]<\/span><\/i><\/p>\n X Ways to Do Z<\/span><\/i><\/p>\n The Truth About XYZ<\/span><\/i><\/p>\n They All Laughed When I [said I could do something] but When I Started to [do the thing] they weren\u2019t laughing anymore (This is a classic)<\/span><\/i><\/p>\n Keep this in mind: Headlines are a great place to mention big benefits of your product or service in such a way that creates some curiosity from the reader.\u00a0<\/span><\/p>\n <\/p>\n The headline of your emails.<\/span><\/p>\n Here is another great place to experiment with split testing. Imagine you send an email and only 20 % of your list opens it. Then you change only the subject line send it to the remaining 80% that didn\u2019t open the first email and another 37% of list open the second one.<\/span><\/p>\n As with headlines you can follow formulas to create your subject lines. Here are some examples:<\/span><\/p>\n Do you still need help with ZZZ<\/span><\/i><\/p>\n That\u2019s it, I quit!<\/span><\/i><\/p>\n Open this if you want ZZZ<\/span><\/i><\/p>\n Don\u2019t open this if you want ZZZ<\/span><\/i><\/p>\n My weird little trick to\u2026<\/span><\/i><\/p>\n <\/p>\n Is a picture worth $1000?<\/span><\/p>\n Your ads might be great. Your webpage\u2019s background, header, headline, and media all could be great. But if the image of your product is bad, you can virtually hear people hit the brakes and bounce away from your page. Besides they want to get back to looking at cats and dogs on Instagram.\u00a0<\/span><\/p>\n <\/p>\n Are you trying to steal my identity?<\/span><\/p>\n Before people know who you are, they may be willing to give you an email but feel hesitant about giving their name. Depending on where people connect with you might change what information they\u2019re willing to give you.<\/span><\/p>\n If you connect with people via Facebook messenger, the way I frequently talk about, you\u2019ll be able to see all of their Facebook info.<\/span><\/p>\n If you\u2019re collecting information from a webpage, you can experiment with just asking for their email. You can always get their name later after you\u2019ve warmed them up through your communications.<\/span><\/p>\n And once you discover a winner with split testing, you can cut out the loser and create a new piece to test against the winner.<\/span><\/p>\n Happy testing, my friend!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Here\u2019s a truth to face. You create an ad to promote your business on social media because sales are sluggish. You\u2019re super proud of the ad you created but, sales are still slow in your business and if they stay the same you might be forced to close.\u00a0 Even though you believe your […]<\/p>\n","protected":false},"author":7,"featured_media":41779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/11\/cashier.jpg\")
<\/p>\nTesting, Testing, Testing<\/b><\/h2>\n
1. Font and Size<\/b><\/h2>\n
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/split-test.jpg\")
<\/p>\n2. Background<\/b><\/h2>\n
3. Autoplay Media<\/b><\/h2>\n
4. Header<\/b><\/h2>\n
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/249-Converted.png\")
<\/p>\n5. Proven Headlines<\/b><\/h2>\n
6. Proven Subject lines<\/b><\/h2>\n
![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/11\/red-blue-smiley.jpg\")
<\/p>\n7. High-Quality Product Images<\/b><\/h2>\n
![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/11\/sneakers.jpg\")
<\/p>\n8. Name Collection<\/b><\/h2>\n
![\"\"](\"https:\/\/agmagency.com\/wp-content\/uploads\/2019\/11\/name-collection.png\")
<\/span><\/p>\n![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/Depositphotos_179103918_l-2015.jpg\")
\r\n\r\n\u00a0\r\n\r\nHere\u2019s a truth to face.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nYou create an ad to promote your business on social media because sales are sluggish.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nYou\u2019re super proud of the ad you created but, sales are still slow in your business and if they stay the same you might be forced to close.\u00a0 Even though you believe your ad is awesome, the truth is... it needs to change.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\n![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/Depositphotos_6517001_xl-2015.jpg\")
\r\n\r\n\u00a0\r\n\r\nMany of us face the problem of being overly romantic about a piece of marketing we created even if its performance is low.<\/span>\r\n\r\n\u00a0\r\n\r\nSo, we need a non-emotional way to help us make the decision to either replace the ad or put more money behind it.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nSo, how do you do it?<\/span>\r\n\r\n\u00a0\r\nTesting, Testing, Testing<\/b><\/h2>\r\n\u00a0\r\n\r\nSplit testing is your answer.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nIt allows you to test one piece of marketing material against another to see which one gets a better response from your audience. The better your audience\u2019s response, the more attention you get on your business. The greater the attention you get on your business the greater your chances of making sales.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nYou can think of split testing as your secret marketing weapon, optimizing how and where you invest your advertising money.<\/span>\r\n\r\n\u00a0\r\n\r\nBut that\u2019s not all.<\/span>\r\n\r\n\u00a0\r\n\r\nSplit testing your marketing materials allows you to smooth out your customers\u2019 experience. The easier you make it for your customers to buy, the more often they\u2018re willing to buy from you.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nI\u2019ve got one HUGE tip for you. Are you ready for it?\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nOnly change 1 item at a time when you\u2019re split testing. That way you know exactly what\u2019s working, and what isn\u2019t.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nThis is a shortlist of 8 items you can easily split test to help people do even more business with you.\u00a0\u00a0<\/span>\r\n\r\n\u00a0\r\n
1. Font and Size<\/b><\/h2>\r\n
\r\n\r\n\u00a0\r\n\r\nArial, Verdana, Comic Sans\u2026Oh My!<\/span>\r\n\r\n\u00a0\r\n\r\nWhat is the best font and font size to use? \u201cIt depends!\u201d That might sound like a cheap answer but it\u2019s true. For someone to say he knows the best choice is just pushing his opinion.\u00a0 Your market is going to determine what\u2019s best by the way they respond.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nIf you\u2019re sending a message about a children\u2019s party then you might have great success with comic sans. Try sending a message to a group of doctors in comic sans and they\u2019ll probably never talk to you again.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nThe goal is to make your message easy to read and to communicate your message in a way that makes your audience feel good about you.\u00a0<\/span>\r\n\r\n\u00a0\r\n2. Background<\/b><\/h2>\r\n\u00a0\r\n\r\nSimple is better.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nYes, the tiled background looks cool but your prospects could find it distracting. If your prospects get distracted the chance of them leaving your webpage without taking the actions you want goes sky high.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nSame with colors. You can skip the hot pink, sunlight yellow, and neon green. If you have specific brand colors, then <\/span>absolutely <\/span><\/i>use them, but keep the background simple and neutral.\u00a0<\/span>\r\n\r\n\u00a0\r\n
3. Autoplay Media<\/b><\/h2>\r\n\u00a0\r\n\r\nTo play, or not to play? That is the question.<\/span>\r\n\r\n\u00a0\r\n\r\nThere are consumers that feel violated by audio and video that fires off without consent. If your media launches automatically on an unsuspecting viewer it could kill the sale right there. That might seem petty but it\u2019s true.<\/span>\r\n\r\n\u00a0\r\n\r\nHow are you going to know what your audience prefers? You guessed it, split test, my friend.\u00a0\u00a0<\/span>\r\n\r\n\u00a0\r\n
4. Header<\/b><\/h2>\r\n
\r\n\r\nDoes it serve the purpose?<\/span>\r\n\r\n\u00a0\r\n\r\nThe header is another place where you might get overly romantic about your logo or branding, and you often see website navigations buttons here too. Ask yourself this, does it serve the purpose of the webpage?<\/span>\r\n\r\n\u00a0\r\n\r\nIf the page is about collecting information and you want the prospect to give you a name and email in exchange for something they find valuable, then having buttons about anything else can sabotage your results.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nRemember the saying: <\/span>A confused mind never buys.\u00a0<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nGive them only what they <\/span>need <\/span><\/i>to get what they want.\u00a0<\/span>\r\n\r\n\u00a0\r\n5. Proven Headlines<\/b><\/h2>\r\n\u00a0\r\n\r\nGrab \u2018em and make an offer!<\/span>\r\n\r\n\u00a0\r\n\r\nThis is the first and maybe the most powerful piece of communication your prospects see when landing on your website. If you\u2019re new to the idea of attracting people with words, let me offer you some help.<\/span>\r\n\r\n\u00a0\r\n\r\nHere are some plug and play headline formulas you can use today.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nHow to [do\/get awesome thing] without [experiencing pain and discomfort]<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nX Ways to Do Z<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nThe Truth About XYZ<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nThey All Laughed When I [said I could do something] but When I Started to [do the thing] they weren\u2019t laughing anymore (This is a classic)<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nKeep this in mind: Headlines are a great place to mention big benefits of your product or service in such a way that creates some curiosity from the reader.\u00a0<\/span>\r\n\r\n\u00a0\r\n
6. Proven Subject lines<\/b><\/h2>\r\n\u00a0\r\n\r\n
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/split-faces.jpg\")
\r\n\r\nThe headline of your emails.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nHere is another great place to experiment with split testing. Imagine you send an email and only 20 % of your list opens it. Then you change only the subject line send it to the remaining 80% that didn\u2019t open the first email and another 37% of list open the second one.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nAs with headlines you can follow formulas to create your subject lines. Here are some examples:\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nDo you still need help with ZZZ<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nThat\u2019s it, I quit!<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nOpen this if you want ZZZ<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nDon\u2019t open this if you want ZZZ<\/span><\/i>\r\n\r\n\u00a0\r\n\r\nMy weird little trick to\u2026<\/span><\/i>\r\n\r\n\u00a0\r\n7. High-Quality Product Images<\/b><\/h2>\r\n
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/product.jpg\")
\r\n\r\nIs a picture worth $1000?<\/span>\r\n\r\n\u00a0\r\n\r\nYour ads might be great. Your webpage\u2019s background, header, headline, and media all could be great. But if the image of your product is bad, you can virtually hear people hit the brakes and bounce away from your page. Besides they want to get back to looking at cats and dogs on Instagram.\u00a0<\/span>\r\n\r\n\u00a0\r\n8. Name Collection<\/b><\/h2>\r\n
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/11\/a-b-split-testing.png\")
<\/span>\r\n\r\nAre you trying to steal my identity?<\/span>\r\n\r\n\u00a0\r\n\r\nBefore people know who you are, they may be willing to give you an email but feel hesitant about giving their name. Depending on where people connect with you might change what information they\u2019re willing to give you.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nIf you connect with people via Facebook messenger, the way I frequently talk about, you\u2019ll be able to see all of their Facebook info.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nIf you\u2019re collecting information from a webpage, you can experiment with just asking for their email. You can always get their name later after you\u2019ve warmed them up through your communications.<\/span>\r\n\r\n\u00a0\r\n\r\nAnd once you discover a winner with split testing, you can cut out the loser and create a new piece to test against the winner.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\nHappy testing, my friend!<\/span>\r\n\r\n\u00a0","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37],"tags":[36],"class_list":["post-2922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"\n