{"id":2632,"date":"2019-10-07T22:10:59","date_gmt":"2019-10-07T22:10:59","guid":{"rendered":"https:\/\/agmagency.com\/?p=2632"},"modified":"2023-10-23T05:07:17","modified_gmt":"2023-10-23T05:07:17","slug":"5-ways-to-increase-engagement-with-your-followers","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/5-ways-to-increase-engagement-with-your-followers\/","title":{"rendered":"5 FORMAS DE AUMENTAR EL COMPROMISO CON TUS SEGUIDORES EN LAS REDES SOCIALES."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;40px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;-38px|auto||auto||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400;\">Hey, everybody. Welcome to another Ninja Tactics Blog article.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So here we are in the final quarter of 2019, and I think that most of you who have been observing how things are going in the Social Media game will agree that things have been evolving and changing consistently along the way. Things that worked a couple of years ago don\u2019t work as well today, and at the same time, there are things that work well today that may not have worked back in 2016, 2017 or EVEN last year, 2018. Over the last few years, I\u2019ve often said that it is important to stay up-to-date on what works and what doesn\u2019t. Well today, in early October of 2019, I\u2019m going to share with you some tips, tricks and successful actions for improving your social media strategy in present time\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Do you want to create better Social Media posts that spark engagement with your followers? Looking for PROVEN \u201cConversation Starters\u201d on the major platforms such as Facebook and Instagram?<\/span><\/p>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4020\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways1.gif\" alt=\"\" width=\"505\" height=\"272\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Well stay tuned, because here I am going to share 5 ways to do exactly THAT. Okay&#8230;Ready? Here we go!<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>1. ASK FOR THEIR FEEDBACK ON YOUR PRODUCT\/SERVICE<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4034\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/feedback.jpg\" alt=\"\" width=\"500\" height=\"431\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Requesting your audience\u2019s feedback on your products and\/or services is a good way to spark conversation on your posts. (Examples of this include the following: <\/span><i><span style=\"font-weight: 400;\">\u201cWhich of our products\/Services are your favorite&#8230;and WHY?\u201d \u201cHow do YOU enjoy XYZ product? Post a pic of you using it!\u201d \u201cWhat products\/services would you like for us to begin carrying\/offering?\u201d <\/span><\/i><span style=\"font-weight: 400;\">) Always let them know how much you VALUE their feedback and how you value them as a customer, and treat them as such. This, in itself, goes a very long way.<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>2. MAKE THEM LAUGH<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4035\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/group-laugh.jpg\" alt=\"\" width=\"700\" height=\"392\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At some time or another, we\u2019ve all heard something like the following popular quote that says \u201cLaughter is the best medicine\u201d, right? Here\u2019s the thing: Laughter is a universal language, just like music. <\/span><i><span style=\"font-weight: 400;\">PEOPLE LOVE TO LAUGH.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Telling or sharing a joke, funny meme\/story or posting hilarious videos (all in good taste, of course) are definitely ways to capture attention and encourage your audience and viewers to participate and engage in conversation. It also shows your \u201crealness\u201d as a \u2018human being behind the brand\u2019. Done tastefully and correctly, this tactic can be very impactful.<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>3. SHARE \u201cBREAKING NEWS\u201d\/\u201cINSIDE SCOOPS\u201d<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-4026\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/breaking-news.jpg\" alt=\"\" width=\"700\" height=\"509\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your social media fans and followers will always appreciate when you let them in on little known facts or behind the scenes stories. The open thing to keep in mind is that you may very well be the only business or person in your particular industry that some of your fans are following. So when you share breaking industry news as it happens, they feel as if you are making them privy to things they would not know otherwise. This also goes a long way.<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>4. INSPIRATIONAL QUOTES\u00a0<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4027\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/the-harder-you-work.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Inspirational quotes can easily (and quickly) boost your engagement on social media platforms across the board! The reason why quotes work well is because people can relate to them so easily, so there for people like them and share them easily and effortlessly. The most inspiring messages encourage lots of audience engagement, and audience engagement is critical for true organic reach on super-platforms such as Facebook, Instagram and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In fact, Inspirational quotes have been PROVEN to be successful at gaining a ton of engagement. Check out this image below, which reflects an online (BuzzSumo) search for \u201cinspirational quotes\u201d:<\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4028\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/50-great-inspirational.png\" alt=\"\" width=\"736\" height=\"372\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So there you have it. And here&#8217;s another thing to consider: There are entire online sites, as well as apps that are dedicated to delivering quotes regularly to their followers. And since social platforms are primarily about being <\/span><i><span style=\"font-weight: 400;\">sociable, <\/span><\/i><span style=\"font-weight: 400;\">it&#8217;s always a good idea to give your audience content that is informative, positive, inspirational, and\/or entertaining.<\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4029\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/do-something-awesome.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And let&#8217;s be real here \u2014 there&#8217;s so much negativity being widespread in the media, including on social media. Angry, complaint-filled posts are shared by so many on their timelines every single day. And although people DO read those, people also really desire content that makes them feel better, so sharing positive and uplifting quotes that contribute to positive discussion is a great way to really CONNECT with your audience. By sharing content that is meant to foster positive relationships, you increase your level of perceived value and trustworthiness with your audience.<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h2><strong>5. ASK &#8220;WHAT WOULD YOU DO?&#8221; \u2014 OR SOMETHING SIMILAR<\/strong><\/h2>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4030\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/ask-questions.jpg\" alt=\"\" width=\"700\" height=\"560\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are a few things that you can do with this particular idea:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can share an experience (or a hypothetical situation&#8230;or something that you heard or read about), and then ask your followers what THEY would do in that particular situation, or a similar scenario. Or you can ask for their opinions, as well as share your own opinions. By asking for <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">input, they feel like they&#8217;re engaging with you, and that you&#8217;re asking for their feedback, which you ARE. Asking for feedback is a form of validation that most members of your audience appreciate. Also, by sharing your <\/span><i><span style=\"font-weight: 400;\">own <\/span><\/i><span style=\"font-weight: 400;\">opinions, your followers will know and feel that they are interacting with a REAL person with REAL opinions. This goes a long way in relationship building.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can even ask for help with a problem. They&#8217;ll love helping you to find solutions for challenges, whether you&#8217;re asking for a solution for yourself, or even for a follower who may have reached out to you and asked for your advice, and you decided to share it with the rest of your audience.\u00a0 These are all great conversation-starters, and makes for really solid relationships between not only you, your brand and your audience, but it also gives a sense of &#8220;community&#8221; among all of your followers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Okay. There you have it. 5 ways and types of Social Media posts that can (and WILL) spark more engagement with your audiences. Test them out for yourself (because as I always say, IMPLEMENTATION is the key).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4031\" src=\"https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/strategy-puzzle.jpg\" alt=\"\" width=\"700\" height=\"366\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I hope that you get a lot of value out of this and actually USE these suggestions to create your own results. And don&#8217;t forget to BE CONSISTENT. You can&#8217;t build solid relationships with occasional, inconsistent posts. It will require commitment, but if you commit to consistently doing this, you&#8217;ll find out how well this works.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There you go! See you in the next article!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey, everybody. Welcome to another Ninja Tactics Blog article. &nbsp; So here we are in the final quarter of 2019, and I think that most of you who have been observing how things are going in the Social Media game will agree that things have been evolving and changing consistently along the way. Things that [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<span style=\"font-weight: 400;\">Hey, everybody. Welcome to another Ninja Tactics Blog article.<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">So here we are in the final quarter of 2019, and I think that most of you who have been observing how things are going in the Social Media game will agree that things have been evolving and changing consistently along the way. Things that worked a couple of years ago don\u2019t work as well today, and at the same time, there are things that work well today that may not have worked back in 2016, 2017 or EVEN last year, 2018. Over the last few years, I\u2019ve often said that it is important to stay up-to-date on what works and what doesn\u2019t. Well today, in early October of 2019, I\u2019m going to share with you some tips, tricks and successful actions for improving your social media strategy in present time\u2026<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">Do you want to create better Social Media posts that spark engagement with your followers? Looking for PROVEN \u201cConversation Starters\u201d on the major platforms such as Facebook and Instagram?<\/span>\r\n\r\n<img class=\"alignnone wp-image-4020\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways1.gif\" alt=\"\" width=\"505\" height=\"272\" \/>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">Well stay tuned, because here I am going to share 5ways to do exactly THAT. Okay...Ready? Here we go!<\/span>\r\n<h4><\/h4>\r\n\u00a0\r\n<h2><strong>1. ASK FOR THEIR FEEDBACK ON YOUR PRODUCT\/SERVICE<\/strong><\/h2>\r\n\u00a0\r\n\r\n<img class=\"alignnone wp-image-4034\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/feedback.jpg\" alt=\"\" width=\"500\" height=\"431\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Requesting your audience\u2019s feedback on your products and\/or services is a good way to spark conversation on your posts. (Examples of this include the following: <\/span><i><span style=\"font-weight: 400;\">\u201cWhich of our products\/Services are your favorite...and WHY?\u201d \u201cHow do YOU enjoy XYZ product? Post a pic of you using it!\u201d \u201cWhat products\/services would you like for us to begin carrying\/offering?\u201d <\/span><\/i><span style=\"font-weight: 400;\">) Always let them know how much you VALUE their feedback and how you value them as a customer, and treat them as such. This, in itself, goes a very long way.<\/span>\r\n<h4><\/h4>\r\n\u00a0\r\n<h2><strong>2. MAKE THEM LAUGH<\/strong><\/h2>\r\n\u00a0\r\n\r\n<img class=\"alignnone wp-image-4035\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/group-laugh.jpg\" alt=\"\" width=\"700\" height=\"392\" \/>\r\n\r\n<span style=\"font-weight: 400;\">At some time or another, we\u2019ve all heard something like the following popular quote that says \u201cLaughter is the best medicine\u201d, right? Here\u2019s the thing: Laughter is a universal language, just like music. <\/span><i><span style=\"font-weight: 400;\">PEOPLE LOVE TO LAUGH.<\/span><\/i>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">Telling or sharing a joke, funny meme\/story or posting hilarious videos (all in good taste, of course) are definitely ways to capture attention and encourage your audience and viewers to participate and engage in conversation. It also shows your \u201crealness\u201d as a \u2018human being behind the brand\u2019. Done tastefully and correctly, this tactic can be very impactful.<\/span>\r\n<h4><\/h4>\r\n\u00a0\r\n<h2><strong>3. SHARE \u201cBREAKING NEWS\u201d\/\u201cINSIDE SCOOPS\u201d<\/strong><\/h2>\r\n\u00a0\r\n\r\n<img class=\" wp-image-4026\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways4-1.jpg\" alt=\"\" width=\"700\" height=\"509\" \/>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">Your social media fans and followers will always appreciate when you let them in on little known facts or behind the scenes stories. The open thing to keep in mind is that you may very well be the only business or person in your particular industry that some of your fans are following. So when you share breaking industry news as it happens, they feel as if you are making them privy to things they would not know otherwise. This also goes a long way.<\/span>\r\n<h4><\/h4>\r\n\u00a0\r\n<h2><strong>4. INSPIRATIONAL QUOTES\u00a0<\/strong><\/h2>\r\n\u00a0\r\n\r\n<img class=\"alignnone wp-image-4027\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways5.jpg\" alt=\"\" width=\"700\" height=\"467\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Inspirational quotes can easily (and quickly) boost your engagement on social media platforms across the board! The reason why quotes work well is because people can relate to them so easily, so there for people like them and share them easily and effortlessly. The most inspiring messages encourage lots of audience engagement, and audience engagement is critical for true organic reach on super-platforms such as Facebook, Instagram and more.<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">In fact, Inspirational quotes have been PROVEN to be successful at gaining a ton of engagement. Check out this image below, which reflects an online (BuzzSumo) search for \u201cinspirational quotes\u201d:<\/span>\r\n\r\n<img class=\"alignnone size-full wp-image-4028\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways6.png\" alt=\"\" width=\"736\" height=\"372\" \/>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">So there you have it. And here's another thing to consider: There are entire online sites, as well as apps that are dedicated to delivering quotes regularly to their followers. And since social platforms are primarily about being <\/span><i><span style=\"font-weight: 400;\">sociable, <\/span><\/i><span style=\"font-weight: 400;\">it's always a good idea to give your audience content that is informative, positive, inspirational, and\/or entertaining.<\/span>\r\n\r\n<img class=\"alignnone wp-image-4029\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways7.jpg\" alt=\"\" width=\"700\" height=\"467\" \/>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">And let's be real here \u2014 there's so much negativity being widespread in the media, including on social media. Angry, complaint-filled posts are shared by so many on their timelines every single day. And although people DO read those, people also really desire content that makes them feel better, so sharing positive and uplifting quotes that contribute to positive discussion is a great way to really CONNECT with your audience. By sharing content that is meant to foster positive relationships, you increase your level of perceived value and trustworthiness with your audience.<\/span>\r\n<h4><\/h4>\r\n\u00a0\r\n<h2><strong>5. ASK \"WHAT WOULD YOU DO?\" \u2014 OR SOMETHING SIMILAR<\/strong><\/h2>\r\n<img class=\"alignnone wp-image-4030\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways8.jpg\" alt=\"\" width=\"700\" height=\"560\" \/>\r\n\r\n<span style=\"font-weight: 400;\">There are a few things that you can do with this particular idea:<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">You can share an experience (or a hypothetical situation...or something that you heard or read about), and then ask your followers what THEY would do in that particular situation, or a similar scenario. Or you can ask for their opinions, as well as share your own opinions. By asking for <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">input, they feel like they're engaging with you, and that you're asking for their feedback, which you ARE. Asking for feedback is a form of validation that most members of your audience appreciate. Also, by sharing your <\/span><i><span style=\"font-weight: 400;\">own <\/span><\/i><span style=\"font-weight: 400;\">opinions, your followers will know and feel that they are interacting with a REAL person with REAL opinions. This goes a long way in relationship building.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">You can even ask for help with a problem. They'll love helping you to find solutions for challenges, whether you're asking for a solution for yourself, or even for a follower who may have reached out to you and asked for your advice, and you decided to share it with the rest of your audience.\u00a0 These are all great conversation-starters, and makes for really solid relationships between not only you, your brand and your audience, but it also gives a sense of \"community\" among all of your followers.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">Okay. There you have it. 5 ways and types of Social Media posts that can (and WILL) spark more engagement with your audiences. Test them out for yourself (because as I always say, IMPLEMENTATION is the key).\u00a0<\/span>\r\n\r\n<img class=\"alignnone wp-image-4031\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/10\/5ways9-2.jpg\" alt=\"\" width=\"700\" height=\"366\" \/>\r\n\r\n<span style=\"font-weight: 400;\">I hope that you get a lot of value out of this and actually USE these suggestions to create your own results. And don't forget to BE CONSISTENT. You can't build solid relationships with occasional, inconsistent posts. It will require commitment, but if you commit to consistently doing this, you'll find out how well this works.\u00a0<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">There you go! See you in the next article!<\/span>\r\n\r\n\u00a0\r\n\r\n<span style=\"font-weight: 400;\">\u00a0<\/span>\r\n\r\n\u00a0","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37],"tags":[36],"class_list":["post-2632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ways To Increase Engagement With Your Followers on Social Media - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/5-ways-to-increase-engagement-with-your-followers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Increase Engagement With Your Followers on Social Media - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Hey, everybody. Welcome to another Ninja Tactics Blog article. &nbsp; So here we are in the final quarter of 2019, and I think that most of you who have been observing how things are going in the Social Media game will agree that things have been evolving and changing consistently along the way. 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