{"id":172540,"date":"2024-06-14T19:38:31","date_gmt":"2024-06-14T19:38:31","guid":{"rendered":"https:\/\/agmagency.wpenginepowered.com\/?p=172540"},"modified":"2026-01-15T18:53:44","modified_gmt":"2026-01-15T18:53:44","slug":"the-perfect-formula-for-press-releases-best-formats-for-2024","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/la-formula-perfecta-para-comunicados-de-prensa\/","title":{"rendered":"LA F\u00d3RMULA PERFECTA PARA COMUNICADOS DE PRENSA | MEJORES FORMATOS PARA 2024."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_text_color=&#8221;#0a0101&#8243; header_text_align=&#8221;justify&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"ember39\" class=\"ember-view reader-content-blocks__paragraph\">No matter your business\u2019s size, crafting compelling, attention-grabbing press releases can make or break your launch.<\/p>\n<p id=\"ember40\" class=\"ember-view reader-content-blocks__paragraph\">Press releases have the ability to <a class=\"app-aware-link \" href=\"https:\/\/www.cision.com\/resources\/guides-and-reports\/2021-state-of-the-press-release\/\" target=\"_self\" rel=\"noopener\" data-test-app-aware-link=\"\">boost your brand\u2019s visibility by over 68%<\/a> according to research; alongside benefits to SEO, and bolstering the brand\u2019s credibility.<\/p>\n<p id=\"ember41\" class=\"ember-view reader-content-blocks__paragraph\">And why wouldn\u2019t it? A good press functions as free advertising, influencer promotion, and social proof all at once!<\/p>\n<p id=\"ember42\" class=\"ember-view reader-content-blocks__paragraph\">As well, if picked up by a major news network, they allow you to add \u2018as featured on\u2019 sections to your funnels; and provide much-needed eyes at the most critical time of any new endeavor\u2026launch.<\/p>\n<p id=\"ember43\" class=\"ember-view reader-content-blocks__paragraph\">Clearly: press releases are incredible tools. So how do we go about getting them \u2018right\u2019? To craft news-worthy content the media will promote on our behalf?<\/p>\n<p id=\"ember44\" class=\"ember-view reader-content-blocks__paragraph\">By following the right formula\u2026<\/p>\n<h2>\u00a0<\/h2>\n<h2 id=\"ember45\" class=\"ember-view reader-content-blocks__heading-2\">Rule #1: Headline is Everything<\/h2>\n<p id=\"ember46\" class=\"ember-view reader-content-blocks__paragraph\">What was the last new story you saw that made you jump to click? How was it crafted? What tools did it rely on?<\/p>\n<p id=\"ember47\" class=\"ember-view reader-content-blocks__paragraph\">By taking a look at the news that invites action, we can apply those same tricks and tips to our own.<\/p>\n<p id=\"ember48\" class=\"ember-view reader-content-blocks__paragraph\">Research has shown that the most effective headlines follow what we call the \u2018sec\u2019 rule:<\/p>\n<ul>\n<li><strong>Short.<\/strong> Headlines should be 5-10 words at the <em>most. <\/em><\/li>\n<li><strong>Exciting. <\/strong>Promise exclusive data, records broken, or major problems solved.<\/li>\n<li><strong>Catchy. <\/strong>Utilize literary devices that make things sound good <em>out loud. <\/em>Alliteration, rhyme, or weaponizing metaphors.<\/li>\n<\/ul>\n<p id=\"ember50\" class=\"ember-view reader-content-blocks__paragraph\">It should hook your attention in a <em>sec-<\/em>ond.<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model \">\n<div class=\"ivm-view-attr__img-wrapper \">\u00a0<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2024\/06\/cook-png-1.png&#8221; alt=&#8221;cook png (1)&#8221; title_text=&#8221;cook png (1)&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_text_color=&#8221;#0a0101&#8243; header_text_align=&#8221;justify&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p style=\"font-size: 14px; text-align: center;\">Which would you rather click?<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_text_color=&#8221;#0a0101&#8243; header_text_align=&#8221;justify&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p id=\"ember52\" class=\"ember-view reader-content-blocks__paragraph\">Remember: this headline acts like the subject line on an email. If it doesn\u2019t draw interest, the rest won\u2019t matter. A bad headline leaves the release to rot in the journalist&#8217;s inbox indefinitely.<\/p>\n<h2 id=\"ember53\" class=\"ember-view reader-content-blocks__heading-2\">Rule #2: Easily Understood<\/h2>\n<p id=\"ember54\" class=\"ember-view reader-content-blocks__paragraph\">The best innovations can be buried under poor communication.<\/p>\n<p id=\"ember55\" class=\"ember-view reader-content-blocks__paragraph\">Journalists are busy people. While they do love having stories delivered straight to them- with <a class=\"app-aware-link \" href=\"https:\/\/www.prdaily.com\/by-the-numbers-what-journalists-really-want-from-pr-pros\/#:~:text=In%20fact%2C%2068%25%20of%20journalists,industry%20experts%20or%20social%20media.\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">68% reporting <\/a>press releases as their favorite source of story ideas- they still receive hundreds a day.<\/p>\n<p id=\"ember56\" class=\"ember-view reader-content-blocks__paragraph\">The best way to compete is to get your value across quickly, efficiently, and memorably.<\/p>\n<p id=\"ember57\" class=\"ember-view reader-content-blocks__paragraph\">How? Keep it simple.<\/p>\n<p id=\"ember58\" class=\"ember-view reader-content-blocks__paragraph\">This means\u2026<\/p>\n<ul>\n<li><strong>Easy to read formatting<\/strong>. 1.5 space your paragraphs, choose a clean font, short paragraphs, bullet points, bolding for emphasis, ect.<\/li>\n<li><strong>Getting to the point. <\/strong>Don\u2019t hide the exciting stuff for the end! The <em>what<\/em> be front and center; use the rest to explain the <em>how. <\/em><\/li>\n<li><strong>Staying short. <\/strong>Just like in headlines: the shorter, the better. The goldilocks zone is between 300 and 400 words. For reference, this \u2018rule\u2019 is nearly 200 on its own.<\/li>\n<\/ul>\n<p id=\"ember60\" class=\"ember-view reader-content-blocks__paragraph\">When it comes to the \u2018look\u2019 of your press release, boring<strong> is best. <\/strong>The goal is someone to absorb the whole of the article in a single glance. Let your words drive excitement, not your formatting.<\/p>\n<h2 id=\"ember61\" class=\"ember-view reader-content-blocks__heading-2\">Rule #3: Nail Your Boilerplate<\/h2>\n<p id=\"ember62\" class=\"ember-view reader-content-blocks__paragraph\">Your \u201cboilerplate\u201d in the context of press releases is the standard, copy-paste contact section.<\/p>\n<p id=\"ember63\" class=\"ember-view reader-content-blocks__paragraph\">It\u2019ll be used on every press release, stating the essential information needed for the journalist to reach out or take action.<\/p>\n<p id=\"ember64\" class=\"ember-view reader-content-blocks__paragraph\">For a comparison: think of it as your Instagram Bio, LinkedIn Headline, or \u2018Contact\u2019 section in a portfolio\/CV.<\/p>\n<p id=\"ember65\" class=\"ember-view reader-content-blocks__paragraph\">Many treat this part as an <em>afterthought. <\/em>It\u2019s so common to just put your company\u2019s email and phone number and call it a day, that Google\u2019s overview function says this\u2026<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2024\/06\/boiler.png&#8221; alt=&#8221;boiler&#8221; title_text=&#8221;boiler&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.25.1&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_text_color=&#8221;#0a0101&#8243; header_text_align=&#8221;justify&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p id=\"ember67\" class=\"ember-view reader-content-blocks__paragraph\">\u2026not great.<\/p>\n<p id=\"ember68\" class=\"ember-view reader-content-blocks__paragraph\">Just like any other piece of writing, wasting your boilerplate on generic contact information is a big mistake. Instead, you can treat your boilerplate like your final \u2018elevator pitch\u2019.<\/p>\n<p id=\"ember69\" class=\"ember-view reader-content-blocks__paragraph\">Use this section to highlight the greatest, most unique parts of your company. While the rest of the press release is sharing news, this is where you get to talk about yourself. 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Press releases have the ability to boost your brand\u2019s visibility by over 68% according to research; alongside benefits to SEO, and bolstering the brand\u2019s credibility. And why wouldn\u2019t it? A good press functions as free advertising, influencer promotion, and [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":172726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">I\u2019ve been talking about this since Day 1... Instagram TV \ud83d\udcfa <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It\u2019s crazy how most people operate. Let me explain. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">People see things evolving RIGHT IN FRONT OF THEIR EYES. They see OPPORTUNITIES develop...all WITHOUT actually truly \u201c<\/span><i><span style=\"font-weight: 400;\">SEEING<\/span><\/i><span style=\"font-weight: 400;\">\u201d them. They WATCH them happen, but they don\u2019t DO ANYTHING about them. I\u2019m talking about 99% of the population. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Then...When it becomes \u201cTOO LATE IN THE GAME\u201d they say to others \u2014 and to themselves: <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cRemember when YouTube was so easy? Remember when anyone could post a video in 2006 and get a million views in a month? Remember when you could easily grow subscribers? Man! How I wish I was part of that era. Too bad I didn\u2019t catch it in time\u201d. \u00a0\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Ok, the example that I just gave above represents the 99%. The remaining 1% of the population \u2014 THEY are the ones who see OPPORTUNITIES in this modern communications era and they JUMP ALL OVER THEM. And THOSE are the ones who go on to reap untold fortunes and success as a result of it. (Have you ever heard the saying that \u201cSuccess Loves Speed\u201d? It is ABSOLUTELY TRUE.)<\/span><\/p><p><img class=\"aligncenter wp-image-1499 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/1_CeEZLb2FCQPtB_UcZbhryQ.jpg\" alt=\"\" width=\"1940\" height=\"596\" \/><\/p><p><span style=\"font-weight: 400;\">Trust me, just like civilization has continuously evolved for hundreds \u2014 even THOUSANDS of years \u2014 and now we are able to send space shuttles\ud83d\ude80 to Mars and see millions of light-years away, the communications ERA evolution is JUST GETTING STARTED. And the WISE 1% will be positioning themselves to be in place to reap the rewards that will inevitably come with it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">An OPPORTUNITY that presents itself today will be here for ONLY a couple of years, and because we live in a fast moving world \ud83c\udf0e, a new opportunity will soon replace it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The 1% DOES SOMETHING with that OPPORTUNITY. The 1% never says to themselves: \u201c<\/span><i><span style=\"font-weight: 400;\">If only I would have lived in that ERA\u201d. The 1% LIVES in Present Time and rides the existing waves of TODAY<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><i><span style=\"font-weight: 400;\"><img class=\"aligncenter wp-image-1491 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/pexels-photo-67386.jpeg\" alt=\"\" width=\"1880\" height=\"1253\" \/><\/span><\/i><\/p><p><span style=\"font-weight: 400;\">I\u2019ve heard this many times before but it\u2019s crazy how TRUE this is: \u201cEntrepreneurship boils down to COMMON SENSE\u201d. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you\u2019ve read this far you might be wondering: \u201cOK, Manuel; What\u2019s your point?\u201d Let me explain what I mean briefly and I hope that it serves you, and that you will THEN \u00a0jump in and become a part of the 1% and ride the wave together with me, because I\u2019m sure as heck riding it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">So...What\u2019s going on today? <\/span><\/p><p><b><br \/><span style=\"font-weight: 400;\">Instagram TV specifically, has become what YouTube was just 13 years ago: A virgin platform with MASSIVE ATTENTION, which we can all utilize to drive abundant traffic to our businesses, products and services \u2014 No matter WHAT these are. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I\u2019ve been talking about this since June of last year, and I told everyone to take it seriously. I was right. Facebook invested heavily in the platform in their attempt to steal large amounts of traffic from YouTube, \u00a0just like they did to Snapchat with Instagram stories and Facebook stories. And they are WINNING. \ud83c\udfc6 <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you already have an existing following on Instagram, you can currently create videos up to 60 minutes in length and upload them on IGTV (with links, descriptions and thumbnails) and Instagram will send ENORMOUS amount of organic traffic to it. I\u2019m talking about 40% plus organic traffic not seen since the days of 2010 Facebook pages (IMPORTANT Note: you must toggle the button that says \u201cProvide preview on Instagram\u201d. Otherwise you will not get this reach). \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You can upload videos up to 10 minutes in length directly through your mobile, and up to 60 minutes in length through a computer on the actual Instagram website. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you currently DO NOT have a following yet, You MUST \u00a0focus on building a following on Instagram as a first step and the way you currently do this is by driving people to your profile on Instagram. As you grow this, your reach across Instagram TV videos will explode. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">As with all worthwhile endeavors, It\u2019s a process. And you have to go through it. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It is also OPPORTUNITY. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">And it\u2019s a MASSIVE one at that. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Trust me on this. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I\u2019ll go back to this article 10 years from now, and I will be proud of myself because I DID sit down here on this Friday morning, on the 22nd of March in 2019 to give you a WARNING. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">You\u2019ve been warned \ud83d\ude00<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The wave is here, and I\u2019ve already hopped onto it. Are you going to ride it with me? Who will? I\u2019m part of the 1%. Are you? <\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/b><\/p><p><img class=\"aligncenter wp-image-1492 size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/dir1_bigthumb_Wave.jpg\" alt=\"\" width=\"1000\" height=\"406\" \/><\/p><p><span style=\"font-weight: 400;\">Or\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Are you going to be one of those people who end up kicking themselves and saying: \u201c<\/span><i><span style=\"font-weight: 400;\">Man! If only someone would have told me \ud83d\ude2d. These guys are so lucky. It\u2019s too late in the game for me. I wish I would\u2019ve have done more. It was so easy before.\u201d <\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Believe me when I tell you that this is not speculation. This is based on OBSERVATION. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you don\u2019t believe me look at it yourself! <\/span><\/p><p><span style=\"font-weight: 400;\">If any brands are at all skeptical about IGTV, they only need to look at the businesses who are finding success on IGTV.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Look at existing Instagram TV channels. Look at the brands I manage like Dr Eric Berg, MetabolismoTV and my own. Look at the numbers of followers and the amount of attention these channels get and you will see what I\u2019m talking about.<\/span><\/p><p><span style=\"font-weight: 400;\">And here\u2019s another interesting fact: just last month in early February, Instagram announced that IGTV previews would now appear in the regular Instagram feed, along with videos being shared to Instagram profiles. Since that change, views on IGTV videos have skyrocketed across the board, increasing by 300-1000%, providing a strong indicator that IGTV is ON THE RISE.<\/span><\/p><p><span style=\"font-weight: 400;\">IGTV holds a lot of potential for brands to engage with their followers through video on Instagram. There are thousands of people who use IGTV every day, and many brands are thriving by posting and creating content specifically for IGTV. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Some prominent video creators have continued to invest in IGTV and make it their priority for social video marketing \u2014 people like singer John Mayer, 14 year-old actress Jayden Bartels and others. There is aso a host of YouTube vloggers who also use the IGTV platform to catapult their following on Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, tremendous opportunities on IGTV exist for brands and content creators alike. But it definitely takes time, consistency, and sharing to your Instagram feed.<\/span><\/p><p><span style=\"font-weight: 400;\">As far as Instagram is concerned, IGTV is here for the long haul. And as we\u2019ve already seen from their new sharing feature, even small changes can have a big impact. One thing is clear: the decision to share IGTV videos to the main Instagram feed has resulted in a massive increase in IGTV videos.<\/span><\/p><p><img class=\"aligncenter size-full wp-image-1493\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/03\/BOOST_HOW_TO_BLOG_IMAGES_2_IGTV_BG_1000px_v2_1.jpg\" alt=\"\" width=\"1200\" height=\"628\" \/><\/p><p><span style=\"font-weight: 400;\">Okay, \u00a0So here are a few more reasons why YOU should be using Instagram TV for your brand:<\/span><\/p><p><b>New platform with limited content<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">For businesses, IGTV presents a unique way to market their brand. The fact that IGTV isn\u2019t as big as YouTube yet can actually <\/span><b><i>help<\/i><\/b><span style=\"font-weight: 400;\"> the businesses that act quickly and decisively, and establish themselves relatively early on in the game.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>A new way to market with Influencer<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">IGTV also presents businesses with another way to team up with Influencers. You can redesign your Influencer strategy by including IGTV. The platform presents Influencers with the chance to post videos from the unboxing of your products, reviews, and how to use videos. They can also highlight the benefits your products or services have on their daily life.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Ad-free videos can lead to more viewership<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The best part about IGTV is that is ad-free. This makes viewing videos for users a lot easier and some may even prefer it over YouTube because of this sole reason. Businesses should think of jumping on the IGTV bandwagon as soon as possible. Don\u2019t wait, cause many big brands have already started their IGTV campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, big brands immediately jumped onto the IGTV ship from the moment it launched. From Netflix, to \u00a0Mercedes, National Geographic to Louis Vuitton, you can find content from most major corporations on IGTV. And the wonderful thing is that you can take advantage of the massive opportunity to use IGTV to your advantage as well, just like I have, as well as some of my most successful clients. We\u2019re creating HUGE impacts and expanding our reach like never before. I want the same thing for YOU. <\/span><\/p><p><span style=\"font-weight: 400;\">In conclusion, IGTV is another platform that presents businesses with a chance to market their services and products. It is fairly new, but Instagram has been huge for businesses so there is no second guessing the impact and benefit of IGTV. Just be sure to follow my tips and launch a well-thought-out strategy. In no time you will gain viewership and make your mark on IGTV.<\/span><\/p><p><span style=\"font-weight: 400;\">Come and ride this wave with me! There\u2019s room for all of us to succeed! <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38,26],"tags":[],"class_list":["post-172540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Perfect Formula for Press Releases | Best Formats for 2024. - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/la-formula-perfecta-para-comunicados-de-prensa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Perfect Formula for Press Releases | Best Formats for 2024. - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"No matter your business\u2019s size, crafting compelling, attention-grabbing press releases can make or break your launch. 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