here<\/strong><\/a>.)<\/p>\u00a0<\/p>
Remember, in the United States only, there are 220 million people actively using the Facebook platform actively. Worldwide, there are 2 BILLION people actively using the platform. You\u2019ve GOT to be aware that Most of these people using the platform are never going to be interested in what you have to offer in your product or service.<\/strong> So, you need to know that in order for you to find the actual people who are going to be interested in what you have to offer, you will have to test out many different things. Your ideas about what works and what doesn\u2019t work cannot go into the equation. Meaning that you cannot think like, \u201cOh, this video is fantastic. I bet you this is going to convert. Oh, this image is beautiful. I bet this is going to do great. Oh, this carousel image, this collection, this website...<\/em>\u201d None of that really matters, because sometimes, when you look into the accounts, you\u2019re going to be shocked that some things are successful and some things are not successful, and often it\u2019s going to be the ones you least expect. It\u2019s very, very important for you to understand that, and accept it for what it is. In order to find success is in this, keep the above mentioned percentages (3 out of 10) and this \u201cbaseball\u201d analogy in mind. Going forward, I want you to think with this so you are ready and prepared to deal with adversity, and deal with the fact that you\u2019re going to fail more often than you\u2019re going to succeed in the Facebook advertising game\u2026.BUT CONSISTENCY, PATIENCE, TESTING, TESTING, TESTING, AND TENACITY WILL GUARANTEE YOUR SUCCESS (Did I say \u201ctesting\u201d?) ...My point is, Don\u2019t give up. Stay the course!<\/p>\u00a0<\/p>
I keep emphasizing this because it\u2019s something that I have learned the hard way myself. I have learned that most of the things that I create \u2014 \u00a0even though I\u00a0 <\/em><\/strong>may think they are fantastic \u2014 reality is they\u2019re not going to be successful. But, if you incorporate a system of monitoring your campaigns and monitoring your results, you\u2019re going to be able to turn off the \u201closers\u201d and scale the \u201cwinners\u201d, and THAT\u2019S the way you\u2019re going to be able to grow your business.<\/p>\u00a0<\/p>
So, what is my advice to you guys? Well, Number 1, you have to be ready to ride the wave<\/strong>. (If you\u2019ve been following me for a while, you know that I say this a lot, too). You have to be willing to run the marathon. You have to be willing to step in there and test things out actively until you find those winners that are going to be based on your metrics, because remember that\u00a0 in the marketing world, we all have what we call KPIs, which stands for \u201cKey Performance Indicators\u201d. Some people are going to have video views as their KPI. Some people\u2019s KPIs are going to be based on sales\/purchases, leads, conversions, etc. Whatever it is, you are going to have your own KPIs along the way that will help you monitor your results. So, what you are going to do is figure out what those KPIs are and turn off the \u201closers\u201d so you don\u2019t bleed out and scale the winners so you can grow your business. But, always, always, always keep in mind that every time that you submit a campaign with an audience and with an actual ad, there is a 70-90% chance of failure. Let that sink in for a second. 70-90% chance of failure. That\u2019s a lot, but once you remember the analogy about the baseball players\u2019 batting average, it makes better sense to you, and there\u2019s no need for discouragement, right?<\/p>\u00a0<\/p>
\u00a0<\/p>
Ok, so once you find those winners, that 10%, 20%, 30% <\/strong>(of audiences in those ads that actually give you results), you can scale those so high that it makes up for all the other 70% of losers that you created along the way. Actually, we do this in the agency. What we\u2019re doing agency-wise is: We\u2019re grabbing a single campaign, let\u2019s say that\u2019s a branding<\/em> campaign. And then we have another campaign called the purchase<\/em> campaign. And then we have another campaign called a Messenger subscriber<\/em> or lead generation<\/em> campaign. And in that campaign, we are creating hundreds of audiences, duplicating, duplicating... AND duplicating audiences, and testing them out. Once they\u2019re in there, we have combinations \u2013 people who have watched the video, people that visited the website, people who are page fans, people that like certain things, people with a certain income level, people who use certain devices like IOS or Android devices. Whatever it is, you can have hundreds of combinations. Let me tell you something that Facebook doesn\u2019t have<\/strong>: They don\u2019t have a lack of data.<\/em> They have an enormous wealth of information that you can use to create audiences. I always tell my students when they\u2019re creating an audience, try to stay within the 1 to 2 million audience size range, because other than that it gets too large and you can\u2019t really communicate very effectively to a big crowd of 10 million people or so. But, if you have a targeted 1 to 2 million people in there, now you can communicate with them better, and be able to find out faster if this is going to be a winning audience that you can scale \ud83d\udc4d, or a \u201closing\u201d audience that you need to turn off \ud83d\udc4e.<\/p>\u00a0<\/p>
So remember, 1 campaign for branding, and\/or 1 for purchases, 1 for leads, etc... and then eventually hundreds of audiences. You duplicate, duplicate, duplicate<\/em> and then make as many of them as possible. Then, you can have a few ads...and eventually (ideally, if you have the manpower) test out hundreds of ads, catalog artworks, single images, single videos, carousel videos, carousel images, collections, presentations. Test out many different things \u2013 short copy, long copy, CTAs (Calls To Action)\u00a0 with one single word, CTAs with several words, with an entire line along the description, etc. You can test out a bunch of different things when you go into the Facebook Business Manager. The possibilities for combinations are virtually endless.<\/p>\u00a0<\/p>
Once you get a little bit more advanced, you can then set up what is called \u201cAutomated Rules\u201d.\u00a0 (In the Business Manager, Automated Rules is going to be found on the drop-down menu.) These are rules that you can use to actually turn off your losers and to increase the budget on your winners as you please. There are thousands of different combinations of these rules, but if you set up some basic ones, Facebook will actually help you and turn off all the losers <\/em><\/strong>whenever you start bleeding out because of a losing campaign. It\u2019s also going to help you scale and increase the ad spend on the winners.<\/p>\u00a0<\/p>
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/05\/8.png\")
<\/p>
Guys, this is BEYOND COOL \ud83d\ude0e.\u00a0 It\u2019s a pretty AWESOME system that WORKS. We\u2019re incorporating it and it works like magic. If you do this, and if you have decided to put the right type of patience in place, you will be able to grow your business. <\/em><\/strong>Absolutely NO DOUBT about that.<\/p>\u00a0<\/p>
No, it does not<\/em> happen overnight. The social media game is a very different game than the Amazon game. In Amazon, you can launch a brand, start doing some promotions, some giveaways, go heavy with strategies, start optimizing doing PPC. You can start doing all those things and suddenly you can start getting traction in a month or two or maybe 3 months, If<\/em> you have a good product and a good niche market. That\u2019s the Amazon world. (Those of you who are Amazon sellers undoubtedly know what I\u2019m talking about.) The social media game is a different game; it\u2019s a LONGER game that requires a lot more testing. But let\u2019s say you start also playing the Social Media game for your Amazon brand or for your e-commerce store(s), or for your local business, or your brick and mortar store, restaurant, your practice...WHATEVER type of business that you have. You will definitely have to start testing things out. This is the path to your eventual, SUSTAINED success. IT\u2019S A LONG GAME WITH LONG-TERM REWARDS. That\u2019s the thing about it. \ud83d\ude09<\/p>If you were to go back through my content over the years and months, to all my podcasts, to my videos, to previous blogs, etc., you\u2019re going to actually go back and see a plethora of ideas that you can incorporate into your business that are designed and intended to help you scale your business today in the Social Media world. But, you WILL need to have a mental preparedness to deal with a testing and \u201clearning curve\u201d period of anywhere from 6 months to a year. If you do this consistently, you should be able to eventually create a MONSTER that you can scale, that will then start giving you $1 spent =\u00a0 $5 in return; $1 spent = $7 in return and the like. And once you have that (like MAJOR brands that I handle such as Dr. Berg, my dad Dr Frank Suarez, and other brands that I service and handle right now), NOW you\u2019ll have a gold mine that is yours forever and ever. And even if Amazon were to shut you down \ud83d\ude2c, or if you decide to change brands at some point down the road, or even if you were to go into an entirely different field of endeavor and do something else, you will then understand the essentials and principles of how to build an audience that you can keep on using actively. So, your social media game is everything. <\/em><\/strong>And THAT\u2019S why You HAVE TO play it to WIN!<\/p>\u00a0<\/p>
\u00a0![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/05\/9.png\")
<\/em><\/strong><\/p>This is a necessary skill that pays big time. If you take the time, exercise the patience and commit to do this, it will do a world of good and pay off in SUCH a big way. It is one of (if not THE) most powerful things that you can ever do for your business, but you have to understand that it\u2019s a long game that requires a lot of activity. There is no such thing as \u201cset it and forget it\u201d in the social media world. That is a false premise, and it\u2019s a sure recipe for disaster. Overall, to stay alive in this Social Media game, you WILL have to work actively on the accounts, you have to create a lot of audiences, lots of ad sets. You have to test out different variations of copies, images, and videos. You have to test out different copies on your CTAs (Calls to Action). You have to be willing to move things around, turn things off and turn things on, and never get frustrated <\/strong>when you have losers because having losers is part and parcel of the actual social media game. (Remember again, the analogy of the baseball batting average\u2026 IF they fail 7 times out of 10, they\u2019re in the HALL OF FAME!) There\u2019s no such thing as a social media marketer, even me, that is going to have 80 percent winners! I wish.\u00a0 (and I\u2019m considered to be one of the top gurus in the social media world).\u00a0 It just doesn\u2019t happen like that. I wasted a lot of money on my Facebook ads because I had to consistently keep on working on finding my audience, finding my creative, finding my exact message that is going to get through to these people and help them come into my sales channels, okay? That\u2019s how it works. The BEAUTY of me sharing all of this with you is the fact that YOU CAN LEARN not only from my Sucesses, But also from MY FAILURES, from MY MISTAKES. Stick with me, and I\u2019ll show you how to \u201cskip to the front of the line\u201d.<\/p>\u00a0<\/p>
So there you have it. The ONE MAIN THING needed to win the game of Social Media is patience. You\u2019ve gotta be willing to have patience. Don\u2019t give up. Understand that it takes time, but then again, anything that is really worth having for the long term is WORTH working for and being consistent and patient.<\/p>
\u00a0<\/p>
![\"\"](\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/05\/10.png\")
<\/p>
Like myself for example, I have been doing this for a few years already, actively creating and sharing social media content and doing non-stop seminars, while steadily testing, monitoring, tweaking, continuing my education & training, and implementing along the way. I already have a couple of million dollar courses with hundreds of people enrolled as a result of my content and my seminars. Although it has been a little over a year since the uber-successful initial launch of my first course, in reality I\u2019m just getting started, and it has taken a lot of work and a lot of implementation to get there actively. Think about people like Dr. Berg, who\u2019s a rockstar, a social media superstar, and my number 1 client , along with my dad. (They\u2019re BOTH my number one clients...well, actually, there\u2019s also Grant Cardone as of very recently, but that\u2019s another story entirely \ud83d\ude04). This guy (Dr. Berg) created his social media channels, particularly YouTube, back in 2009. He spent nine years producing content actively and consistently on the social media platforms. When I took over his social media channels a couple of years ago, he pretty much didn\u2019t have anything on Facebook. On Instagram, he had nothing. I brought those channels to life. The YouTube channel had 300,000 subscribers already when we came in. Today, it has 2.2 million subscribers. So it has gone viral in the last couple of years since we started helping him. But in reality, you\u2019ve got to keep in mind that for the first eight years of his social media career, hardly anybody really paid that much attention<\/em>. He was already surviving well. He was already generating millions of dollars in sales, but not NEARLY like he is today. Today, he is a social media monster. A Giant. Today, we are accomplishing incredible feats for his content. Today, he\u2019s a REAL rockstar. He decides to do a convention, it gets packed. We offer new products for him, they get sold. We have an extension of a digital program, we sell it. Whatever it is that we do, we\u2019re going to sell because he built himself there by way of consistency, patience, hard work, testing, dedication and by having a brilliant marketing mind behind the whole thing.<\/p>So, it\u2019s what it takes, okay? It\u2019s what it takes. It takes hard work, it takes dedication, it takes patience. If you\u2019re not willing to have patience, then I suggest that you jump off the social media ship because there is no way around it. Patience is an absolute requirement if you want to win in this social media game, and there is NO EXCEPTION to that.<\/p>
\u00a0<\/p>
So there you have it. Now you know what it takes for your brand to win in the Social Media arena. I\u2019ll see you in the next article.<\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[26,37,1],"tags":[36],"class_list":["post-1698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing","category-uncategorized","tag-audiencefacebookfacebook-business-managemarketingsocial-media"],"yoast_head":"\n
How to Win The Social Media Marketing Game - 2019 - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/how-to-win-the-social-media-marketing-game-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Win The Social Media Marketing Game - 2019 - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"Practical Tips and Insights\u00a0 from the NINJA on What it REALLY takes to Win in the Game of Social Media. Hey, everybody! Welcome again to another important blog article, which is full of information and tips that I hope you will find valuable. 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Hey, everybody! Welcome again to another important blog article, which is full of information and tips that I hope you will find valuable. 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