{"id":13123,"date":"2018-06-26T03:08:27","date_gmt":"2018-06-26T03:08:27","guid":{"rendered":"https:\/\/agmagency.com\/?p=13123"},"modified":"2023-02-19T06:09:04","modified_gmt":"2023-02-19T06:09:04","slug":"facebook-advertising-how-it-works","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/facebook-publicidad-como-funciona\/","title":{"rendered":"PUBLICIDAD POR FACEBOOK: COMO FUNCIONA Y POR QU\u00c9 LA NECESITA"},"content":{"rendered":"

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 <\/p>\n

When it comes to advertising products in today\u2019s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. And unless you prioritize some other metric above CPR (Cost Per Result), then that\u2019s not my opinion, it\u2019s a fact.<\/p>\n

So how do you use it? How do you take advantage of this massive platform? To understand that you have to understand how Facebook operates as a company, what makes them tick \u2014 and why it\u2019s so vital you jump on now instead of waiting.<\/p>\n

An Overview of the Facebook platform in 2018<\/h3>\n

Facebook has over two billion active users worldwide, two hundred million of these in the United States alone. That\u2019s a lot, but it\u2019s not everyone.<\/p>\n

As of 2017, approximately 2.4 million people owned smartphones. What do they do with those phones? Among other things over 50% of their time is spent on social media platforms. That\u2019s several hours of attention per day given to a small number of very large sites \u2014 the keyword being attention.<\/p>\n

Facebook is battling for that attention. They\u2019re battling Twitter, Pinterest, Snapchat, and Youtube. They\u2019re battling every search Google or Bing produces and every blog, website or video existing elsewhere that anyone would go to.<\/p>\n

How do they go about this? Their strategy is two-fold.<\/p>\n

Monopolization: Facebook has taken over several social media platforms: Instagram, Messenger and WhatsApp. The reasoning is simple \u2014 more platforms, more users, all connected. If someone jumps Facebook to search Instagram, no loss. Same with WhatsApp and Messenger, they\u2019re still \u201con\u201d Facebook, or at least in the family. And that\u2019s just what they\u2019re doing right now.<\/p>\n

They also own one of the largest Virtual Reality companies out there: Oculus Rift, where they\u2019re preparing for the future. And have no doubt \u2014 Virtual Reality, Augmented Reality \u2014 these things are the future. So like it or not, Facebook will be around for a very long time. Lucky for you it\u2019s just starting.<\/p>\n

The second part of their strategy \u2014 and the most important in Facebook\u2019s mind \u2014 is very simple and very obvious. It measures their successes or losses and determines what actions they take. It\u2019s the first thing any intelligent business thinks about.<\/p>\n

User Experience<\/h3>\n

User Experience is defined as: The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.<\/p>\n

This is what I was talking about in my last post regarding quality of content.<\/p>\n

You can see why all their actions and reactions would revolve around this. If the user is pleased with what they find in their FB feed, they\u2019ll stay. If they\u2019re bored or upset, they\u2019ll head somewhere else \u2014 Pinterest or Netflix or Amazon maybe.<\/p>\n

So you see why they concentrate on this and how the first part of their strategy ties in? If someone finds what they\u2019re looking at on Facebook boring, they\u2019ll go somewhere else. If that somewhere else is Tumblr or DeviantArt then they\u2019ve lost. But if it\u2019s Messenger or Instagram, that\u2019s just fine.<\/p>\n

What does this have to do with you?<\/p>\n

The Quality of Content of your Facebook Ads determines your Cost Per Result<\/h3>\n

It\u2019s true. It determines how well your Ads do, how much reach or lack of it they\u2019re given by Facebook. And more importantly \u2014 it determines how much you pay for that reach. And I\u2019m not just talking about organic reach, I\u2019m talking about Facebook\u2019s reward to you based on the quality of the content in your Ad.<\/p>\n

This is possibly the most important aspect to think with in creating your Ads. If your content is good \u2014 meaning it\u2019s interesting, it\u2019s valuable, it\u2019s communicated in a way people like or enjoy, and which makes them want to share it or talk about it \u2014 Facebook is actually going to lower your Cost Per Result. And depending on how much your content is liked, this can be quite a dramatic drop.<\/p>\n

You\u2019ve seen this before. The viral video that seems to be everywhere. And you know that little kid didn\u2019t pay Facebook to advertise it. Of course not. People just loved it. So they liked it, commented on it, shared it \u2014 the User Experience was good and people stayed on Facebook. Recognizing this Facebook then helped that video spread more so others would see it and\u2026 stay on Facebook.<\/p>\n

Reversely, if your content is boring, doesn\u2019t provide value, is not being liked or shared, Facebook\u2019s algorithm equates this with Users leaving Facebook and going to another platform. So your Cost Per Result increases, and keeps increasing.<\/p>\n

This also works as a metric of an Ad\u2019s performance and an indicator of when it\u2019s time to change Ads. If your Cost Per Result has been $1 per lead for the last week or month, and now it\u2019s $2, or $4 or $5, you know that Ad has gone stale. People have seen it. They found it interesting and shared and Facebook rewarded you with a low Cost Per Result. But now it\u2019s stale. People aren\u2019t watching or sharing it anymore. The User Experience is not good anymore. So Facebook charges you more to promote it.<\/p>\n

This is actually what led many people to say Facebook advertising doesn\u2019t work. They saw their Cost Per Result rising, didn\u2019t understand what was happening, and jumped ship.<\/p>\n

But it\u2019s their loss. If you know how to play the game \u2014 and it\u2019s a very easy game to play \u2014 you can kill it. And that\u2019s what I\u2019m going to help you do.<\/p>\n

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  When it comes to advertising products in today\u2019s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. And unless you prioritize some other metric above CPR (Cost Per Result), then that\u2019s not my opinion, it\u2019s a fact. So how do you use it? How do you […]<\/p>\n","protected":false},"author":7,"featured_media":42719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\"\"<\/a><\/p>

\u00a0<\/p>

When it comes to advertising products in today\u2019s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. And unless you prioritize some other metric above CPR (Cost Per Result), then that\u2019s not my opinion, it\u2019s a fact.<\/p>

So how do you use it? How do you take advantage of this massive platform? To understand that you have to understand how Facebook operates as a company, what makes them tick \u2014 and why it\u2019s so vital you jump on now instead of waiting.<\/p>

An Overview of the Facebook platform in 2018<\/h3>

Facebook has over two billion active users worldwide, two hundred million of these in the United States alone. That\u2019s a lot, but it\u2019s not everyone.<\/p>

As of 2017, approximately 2.4 million people owned smartphones. What do they do with those phones? Among other things over 50% of their time is spent on social media platforms. That\u2019s several hours of attention per day given to a small number of very large sites \u2014 the keyword being attention.<\/p>

Facebook is battling for that attention. They\u2019re battling Twitter, Pinterest, Snapchat, and Youtube. They\u2019re battling every search Google or Bing produces and every blog, website or video existing elsewhere that anyone would go to.<\/p>

How do they go about this? Their strategy is two-fold.<\/p>

Monopolization: Facebook has taken over several social media platforms: Instagram, Messenger and WhatsApp. The reasoning is simple \u2014 more platforms, more users, all connected. If someone jumps Facebook to search Instagram, no loss. Same with WhatsApp and Messenger, they\u2019re still \u201con\u201d Facebook, or at least in the family. And that\u2019s just what they\u2019re doing right now.<\/p>

They also own one of the largest Virtual Reality companies out there: Oculus Rift, where they\u2019re preparing for the future. And have no doubt \u2014 Virtual Reality, Augmented Reality \u2014 these things are the future. So like it or not, Facebook will be around for a very long time. Lucky for you it\u2019s just starting.<\/p>

The second part of their strategy \u2014 and the most important in Facebook\u2019s mind \u2014 is very simple and very obvious. It measures their successes or losses and determines what actions they take. It\u2019s the first thing any intelligent business thinks about.<\/p>

User Experience<\/h3>

User Experience is defined as: The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.<\/p>

This is what I was talking about in my last post regarding quality of content.<\/p>

You can see why all their actions and reactions would revolve around this. If the user is pleased with what they find in their FB feed, they\u2019ll stay. If they\u2019re bored or upset, they\u2019ll head somewhere else \u2014 Pinterest or Netflix or Amazon maybe.<\/p>

So you see why they concentrate on this and how the first part of their strategy ties in? If someone finds what they\u2019re looking at on Facebook boring, they\u2019ll go somewhere else. If that somewhere else is Tumblr or DeviantArt then they\u2019ve lost. But if it\u2019s Messenger or Instagram, that\u2019s just fine.<\/p>

What does this have to do with you?<\/p>

The Quality of Content of your Facebook Ads determines your Cost Per Result<\/h3>

It\u2019s true. It determines how well your Ads do, how much reach or lack of it they\u2019re given by Facebook. And more importantly \u2014 it determines how much you pay for that reach. And I\u2019m not just talking about organic reach, I\u2019m talking about Facebook\u2019s reward to you based on the quality of the content in your Ad.<\/p>

This is possibly the most important aspect to think with in creating your Ads. If your content is good \u2014 meaning it\u2019s interesting, it\u2019s valuable, it\u2019s communicated in a way people like or enjoy, and which makes them want to share it or talk about it \u2014 Facebook is actually going to lower your Cost Per Result. And depending on how much your content is liked, this can be quite a dramatic drop.<\/p>

You\u2019ve seen this before. The viral video that seems to be everywhere. And you know that little kid didn\u2019t pay Facebook to advertise it. Of course not. People just loved it. So they liked it, commented on it, shared it \u2014 the User Experience was good and people stayed on Facebook. Recognizing this Facebook then helped that video spread more so others would see it and\u2026 stay on Facebook.<\/p>

Reversely, if your content is boring, doesn\u2019t provide value, is not being liked or shared, Facebook\u2019s algorithm equates this with Users leaving Facebook and going to another platform. So your Cost Per Result increases, and keeps increasing.<\/p>

This also works as a metric of an Ad\u2019s performance and an indicator of when it\u2019s time to change Ads. If your Cost Per Result has been $1 per lead for the last week or month, and now it\u2019s $2, or $4 or $5, you know that Ad has gone stale. People have seen it. They found it interesting and shared and Facebook rewarded you with a low Cost Per Result. But now it\u2019s stale. People aren\u2019t watching or sharing it anymore. The User Experience is not good anymore. So Facebook charges you more to promote it.<\/p>

This is actually what led many people to say Facebook advertising doesn\u2019t work. They saw their Cost Per Result rising, didn\u2019t understand what was happening, and jumped ship.<\/p>

But it\u2019s their loss. If you know how to play the game \u2014 and it\u2019s a very easy game to play \u2014 you can kill it. And that\u2019s what I\u2019m going to help you do.<\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog"],"yoast_head":"\nFacebook Advertising: How It Works and Why You Need It. - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/facebook-publicidad-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advertising: How It Works and Why You Need It. - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"  When it comes to advertising products in today\u2019s world, the Facebook family of platforms (Facebook, Instagram and Messenger) is better than anything else in existence. 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And unless you prioritize some other metric above CPR (Cost Per Result), then that\u2019s not my opinion, it\u2019s a fact. So how do you use it? 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