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In this article I clarify the main reason most Facebook advertisers fail and give up.<\/p>\n
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Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It captures the most important\u00a0ASSET<\/strong>\u00a0on the planet:\u00a0ATTENTION<\/strong>.<\/p>\n So how does this statement make\u00a0ANY<\/strong>\u00a0sense: \u201cFacebook Ads didn\u2019t work for me.\u201d<\/p>\n It doesn\u2019t! When you have a platform that controls the attention of\u00a0SO<\/strong>\u00a0many eyeballs worldwide, and it\u2019s not working for you\u2026 I recommend you do as Michael Jackson suggested and start\u00a0with the man in the mirror<\/em>.<\/p>\n However, Facebook IS a different monster than anything else, and it does require a specific technology to break through and become successful in it. The great news is\u2026 You\u2019re exactly where you need to be to ensure you eventually break through and get results in your Facebook game.<\/p>\n Do you understand how big this opportunity is? As I\u2019m writing this \u2014 no joke, I get goosebumps just thinking about it \u2014 Facebook is used by close to 80% of the adult, online population throughout many countries in the world. Add to that, it\u2019s so new that only 5% of the world’s businesses have invested in Facebook Ads!<\/p>\n But, out of that 5%, 93% of them claim: \u201cFacebook didn\u2019t work\u201d.<\/p>\n Imagine that. While I\u2019ve been reaping the benefits of the attention-grabbing power of Facebook Ads, others \u2014 most brands, actually \u2014 have been complaining that they either couldn\u2019t figure out how to make them work, or they simply did not work.<\/p>\n After many years of living deep in the trenches of the Facebook world, and doing seminars to thousands of entrepreneurs, I can now tell you that I’ve found a major common denominator amongst Facebook Ads failures: Brands are using the BOOST button in an attempt to get more ATTENTION, and thus, more business.<\/p>\n <\/p>\n If you’re one of the unlucky ones, don’t worry, there is HOPE.<\/p>\n You might be wondering what to do. You’ve been pressing that boost button for years and you kept convincing yourself it was somehow\u00a0working<\/em>. Just like you probably convinced yourself that postcards, or maybe those Google Banner Ads, were a great idea \u2014 even though NO ONE was paying attention.<\/p>\n Well, to get the most out of the Boost Button, let me tell you\u00a0the first thing you absolutely must do with it:<\/p>\n STOP PRESSING IT.<\/p>\n That\u2019s right. If you never press that button again in your life, the world will be a little better off. Sound a bit exaggerated? Well, I mean it. The Boost Button is a PURPOSELESS button that doesn’t accomplish an end result, at least not for you.<\/p>\n What’s the alternative? Ah, now for the good news.<\/p>\n <\/p>\n Facebook created one of the most powerful pieces of software in existence today: the Facebook Business Manager.<\/p>\n This is a billion-dollar piece of software most people take for granted. And we\u2019ve been given access to all its\u00a0POWER<\/strong>\u00a0\u2014 for\u00a0FREE<\/strong>.<\/p>\n When I do seminars, I always like surveying the audience: \u201cHow many people use Facebook Business Manager?\u201d<\/p>\n And, you know what’s crazy? Today, despite the power of Business Manager, barely 5% of Facebook Advertisers are using it. Why?<\/p>\n It is NEW phenomena.<\/p>\n A new platform.<\/p>\n And, just like EVERYTHING new, people don’t understand its true POWER.<\/p>\n The Facebook Business Manager is, hands down, the greatest tool advertisers have ever had access to. But it\u2019s important to understand all its ins and outs, and how to correctly set it up from the get-go. So if you\u2019d like to learn how to use it properly I suggest you take my free mini-course: Business Manager Introduction at\u00a0manuelsuarez.com\/businessmanager<\/a><\/p>\n Alright,\u00a0I want to be clear on something. And I know this is a bit cliche, but in my opinion it\u2019s one of the truest statements out there… Building a true brand, one that transcends time, is not a sprint, it\u2019s a marathon.<\/p>\n Making the Business Manager your go-to place for anything concerning your business is the safest thing you can do.<\/p>\n Business Manager\u00a0DOES NOT<\/strong>\u00a0get shut down, only ad accounts that violate terms of service do. Yes, sometimes there are misunderstandings with Facebook. You might have selected the wrong currency, or maybe the Credit Card on file has been flagged. There are other issues that can occur. But they can generally be resolved with great communication with Facebook.<\/p>\n Just to be clear, your Business Manager is your HUB. It is completely safe.<\/p>\n Here\u2019s a major tip alert. If you ever encounter a situation with your account that you need help with, use this link to reach out to a Facebook customer service rep through chat:\u00a0https:\/\/www.facebook.com\/business\/form\/ch<\/a><\/p>\n <\/p>\n Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages and ad accounts, all in one place, without sharing login information or being connected to their coworkers on Facebook.<\/p>\n Here\u2019s a\u00a0GREAT<\/strong>\u00a0explanation about the Facebook Business Manager directly from Facebook:<\/p>\n \u201cAll your Pages, Apps and Ad Accounts get connected in one central location: \u00a0The Facebook Business Manager.<\/p>\n \u201cBusiness Manager integrates all your Facebook advertising campaign management efforts into one tool. It\u2019s designed to simplify your marketing efforts.<\/p>\n \u201cIf you\u2019re advertising for yourself \u2014 say, you\u2019re on the in-house marketing team for a national brand \u2014 Business Manager shows you:<\/p>\n 1. The Pages, ad accounts and apps linked to your brand<\/p>\n 1. The people on your team who can access these assets to do their job<\/p>\n 1. External partners, like agencies or Preferred Marketing Developers (PMDs), with access to your Pages, ad accounts, and apps<\/p>\n \u201cIf you\u2019re advertising for someone else \u2014 for instance, you work at an agency or PMD \u2014 Business Manager shows all the Pages, ad accounts and apps that your clients have allowed you to access, as well as the people on your teams who have access to them.<\/p>\n \u201cThrough Business Manager, you can control all aspects of your business on Facebook. You can add or delete ad accounts linked to your company. And you can grant\/revoke permission to employees and external partners for your ad accounts, apps, and Pages.<\/p>\n \u201cBusiness Manager helps advertisers work better and faster. With one click, admins can add new people to ad accounts and Pages, greatly reducing the time it takes to set up and manage marketing efforts. For employees and external partners, Business Manager makes it easy to find the things they\u2019re working on.<\/p>\n \u201cBusiness Manager also makes it easier for people to keep their personal and business experiences on Facebook separate. People can use their Facebook login to access all the ad accounts and Pages they work on, without having to be friends with other people from work to gain access.\u201d<\/p>\n Alright,\u00a0I\u2019m sure you\u2019re starting to understand the Business Manager’s POWER. The biggest social media organization on the planet, in combination with the greatest advertising product ever invented\u2026 sounds to me like\u00a0WORLD DOMINATION<\/strong>.<\/p>\n What do you think? Do you agree? Am I the only one who thinks this opportunity is simply\u00a0INSANE<\/strong>\u00a0and our grandkids will be complaining that they weren\u2019t lucky enough to be born in an era in which a massive attention shift occurred? There is a BUSINESS revolution currently going and it all starts for you in your Facebook Business Manager.<\/p>\n It’s your\u00a0HUB<\/strong>. It\u2019s your\u00a0CENTER<\/strong>\u00a0for ALL activity. It allows you to really\u00a0MANAGE<\/strong>\u00a0your business and turn on and off potential customer \u201cfaucets\u201d at will.<\/p>\n Learn how to use it, master it, get familiar with it, set it up correctly and I assure you, you will be able to reap the benefits in the future.<\/p>\n To setup your account on the Facebook Business Manager visit this link:\u00a0https:\/\/business.facebook.com\/<\/a><\/p>\n To do the FREE Mini-Course I created to teach you all the Facebook Business Manager basics, click this link:\u00a0manuelsuarez.com\/businessmanager<\/a><\/p>\n I wish you lots of success in your journey. Continue getting training, continue learning and implementing, and you’re guaranteed to continue expanding.<\/p>\n <\/p>\n Sincerely,<\/p>\n Manuel Su\u00e1rez<\/p>\n The Facebook Marketing Ninja<\/p>\n <\/p>\n Let me know what you thought in the comments below!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" In this article I clarify the main reason most Facebook advertisers fail and give up. The\u00a0Facebook Ads \u201cDon\u2019t Work\u201d Myth Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It captures the most important\u00a0ASSET\u00a0on the planet:\u00a0ATTENTION. So how does […]<\/p>\n","protected":false},"author":7,"featured_media":42671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" \u00a0<\/p> In this article I clarify the main reason most Facebook advertisers fail and give up.<\/p> \u00a0<\/p> Believe it or not, the Facebook media platform is second to none as a media organization. What does a good media organization do? It captures the most important\u00a0ASSET<\/strong>\u00a0on the planet:\u00a0ATTENTION<\/strong>.<\/p> So how does this statement make\u00a0ANY<\/strong>\u00a0sense: \u201cFacebook Ads didn\u2019t work for me.\u201d<\/p> It doesn\u2019t! When you have a platform that controls the attention of\u00a0SO<\/strong>\u00a0many eyeballs worldwide, and it\u2019s not working for you\u2026 I recommend you do as Michael Jackson suggested and start\u00a0with the man in the mirror<\/em>.<\/p> However, Facebook IS a different monster than anything else, and it does require a specific technology to break through and become successful in it. The great news is\u2026 You\u2019re exactly where you need to be to ensure you eventually break through and get results in your Facebook game.<\/p> Do you understand how big this opportunity is? As I\u2019m writing this \u2014 no joke, I get goosebumps just thinking about it \u2014 Facebook is used by close to 80% of the adult, online population throughout many countries in the world. Add to that, it\u2019s so new that only 5% of the world's businesses have invested in Facebook Ads!<\/p> But, out of that 5%, 93% of them claim: \u201cFacebook didn\u2019t work\u201d.<\/p> Imagine that. While I\u2019ve been reaping the benefits of the attention-grabbing power of Facebook Ads, others \u2014 most brands, actually \u2014 have been complaining that they either couldn\u2019t figure out how to make them work, or they simply did not work.<\/p> After many years of living deep in the trenches of the Facebook world, and doing seminars to thousands of entrepreneurs, I can now tell you that I've found a major common denominator amongst Facebook Ads failures: Brands are using the BOOST button in an attempt to get more ATTENTION, and thus, more business.<\/p> \u00a0<\/p> If you're one of the unlucky ones, don't worry, there is HOPE.<\/p> You might be wondering what to do. You've been pressing that boost button for years and you kept convincing yourself it was somehow\u00a0working<\/em>. Just like you probably convinced yourself that postcards, or maybe those Google Banner Ads, were a great idea \u2014 even though NO ONE was paying attention.<\/p> Well, to get the most out of the Boost Button, let me tell you\u00a0the first thing you absolutely must do with it:<\/p> STOP PRESSING IT.<\/p> That\u2019s right. If you never press that button again in your life, the world will be a little better off. Sound a bit exaggerated? Well, I mean it. The Boost Button is a PURPOSELESS button that doesn't accomplish an end result, at least not for you.<\/p> What's the alternative? Ah, now for the good news.<\/p> \u00a0<\/p> Facebook created one of the most powerful pieces of software in existence today: the Facebook Business Manager.<\/p> This is a billion-dollar piece of software most people take for granted. And we\u2019ve been given access to all its\u00a0POWER<\/strong>\u00a0\u2014 for\u00a0FREE<\/strong>.<\/p> When I do seminars, I always like surveying the audience: \u201cHow many people use Facebook Business Manager?\u201d<\/p> And, you know what's crazy? Today, despite the power of Business Manager, barely 5% of Facebook Advertisers are using it. Why?<\/p> It is NEW phenomena.<\/p> A new platform.<\/p> And, just like EVERYTHING new, people don't understand its true POWER.<\/p> The Facebook Business Manager is, hands down, the greatest tool advertisers have ever had access to. But it\u2019s important to understand all its ins and outs, and how to correctly set it up from the get-go. So if you\u2019d like to learn how to use it properly I suggest you take my free mini-course: Business Manager Introduction at\u00a0manuelsuarez.com\/businessmanager<\/a><\/p> Alright,\u00a0I want to be clear on something. And I know this is a bit cliche, but in my opinion it\u2019s one of the truest statements out there... Building a true brand, one that transcends time, is not a sprint, it\u2019s a marathon.<\/p> Making the Business Manager your go-to place for anything concerning your business is the safest thing you can do.<\/p> Business Manager\u00a0DOES NOT<\/strong>\u00a0get shut down, only ad accounts that violate terms of service do. Yes, sometimes there are misunderstandings with Facebook. You might have selected the wrong currency, or maybe the Credit Card on file has been flagged. There are other issues that can occur. But they can generally be resolved with great communication with Facebook.<\/p> Just to be clear, your Business Manager is your HUB. It is completely safe.<\/p> Here\u2019s a major tip alert. If you ever encounter a situation with your account that you need help with, use this link to reach out to a Facebook customer service rep through chat:\u00a0https:\/\/www.facebook.com\/business\/form\/ch<\/a><\/p> \u00a0<\/p> Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company's Pages and ad accounts, all in one place, without sharing login information or being connected to their coworkers on Facebook.<\/p> Here\u2019s a\u00a0GREAT<\/strong>\u00a0explanation about the Facebook Business Manager directly from Facebook:<\/p> \u201cAll your Pages, Apps and Ad Accounts get connected in one central location: \u00a0The Facebook Business Manager.<\/p> \u201cBusiness Manager integrates all your Facebook advertising campaign management efforts into one tool. It\u2019s designed to simplify your marketing efforts.<\/p> \u201cIf you\u2019re advertising for yourself \u2014 say, you\u2019re on the in-house marketing team for a national brand \u2014 Business Manager shows you:<\/p> 1. The Pages, ad accounts and apps linked to your brand<\/p> 1. The people on your team who can access these assets to do their job<\/p> 1. External partners, like agencies or Preferred Marketing Developers (PMDs), with access to your Pages, ad accounts, and apps<\/p> \u201cIf you\u2019re advertising for someone else \u2014 for instance, you work at an agency or PMD \u2014 Business Manager shows all the Pages, ad accounts and apps that your clients have allowed you to access, as well as the people on your teams who have access to them.<\/p> \u201cThrough Business Manager, you can control all aspects of your business on Facebook. You can add or delete ad accounts linked to your company. And you can grant\/revoke permission to employees and external partners for your ad accounts, apps, and Pages.<\/p> \u201cBusiness Manager helps advertisers work better and faster. With one click, admins can add new people to ad accounts and Pages, greatly reducing the time it takes to set up and manage marketing efforts. For employees and external partners, Business Manager makes it easy to find the things they\u2019re working on.<\/p> \u201cBusiness Manager also makes it easier for people to keep their personal and business experiences on Facebook separate. People can use their Facebook login to access all the ad accounts and Pages they work on, without having to be friends with other people from work to gain access.\u201d<\/p> Alright,\u00a0I\u2019m sure you\u2019re starting to understand the Business Manager's POWER. The biggest social media organization on the planet, in combination with the greatest advertising product ever invented\u2026 sounds to me like\u00a0WORLD DOMINATION<\/strong>.<\/p> What do you think? Do you agree? Am I the only one who thinks this opportunity is simply\u00a0INSANE<\/strong>\u00a0and our grandkids will be complaining that they weren\u2019t lucky enough to be born in an era in which a massive attention shift occurred? There is a BUSINESS revolution currently going and it all starts for you in your Facebook Business Manager.<\/p> It's your\u00a0HUB<\/strong>. It\u2019s your\u00a0CENTER<\/strong>\u00a0for ALL activity. It allows you to really\u00a0MANAGE<\/strong>\u00a0your business and turn on and off potential customer \u201cfaucets\u201d at will.<\/p> Learn how to use it, master it, get familiar with it, set it up correctly and I assure you, you will be able to reap the benefits in the future.<\/p> To setup your account on the Facebook Business Manager visit this link:\u00a0https:\/\/business.facebook.com\/<\/a><\/p>THE DEVIL IS IN THE DETAILS<\/strong><\/h3>\n
THE FACEBOOK BUSINESS MANAGER<\/strong><\/h3>\n
WHAT IS FACEBOOK BUSINESS MANAGER?<\/strong><\/h3>\n
The\u00a0Facebook Ads \u201cDon\u2019t Work\u201d Myth<\/strong><\/h3>
THE DEVIL IS IN THE DETAILS<\/strong><\/h3>
THE FACEBOOK BUSINESS MANAGER<\/strong><\/h3>
WHAT IS FACEBOOK BUSINESS MANAGER?<\/strong><\/h3>