{"id":13015,"date":"2019-03-13T15:44:40","date_gmt":"2019-03-13T15:44:40","guid":{"rendered":"https:\/\/agmagency.com\/?p=13015"},"modified":"2025-10-17T15:49:25","modified_gmt":"2025-10-17T15:49:25","slug":"become-a-master-ad-creator-part-3","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/conviertete-en-un-maestro-creador-de-anuncios-parte-3\/","title":{"rendered":"CONVI\u00c9RTASE EN UN MAESTRO CREADOR DE ANUNCIOS \u2013 PARTE 3."},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>Hey, guys!<\/p>\n<p><span style=\"font-weight: 400;\">Welcome back to Part 3 of this mini-series! If you\u2019ve been with me on this series from Part 1 \u2014 <\/span><i><span style=\"font-weight: 400;\">AND\u00a0<\/span><\/i><span style=\"font-weight: 400;\">you\u2019ve actually DONE the practical assignments in both Part 1 and Part 2 \u2014 You are WELL on your way to Ad Creating Mastery. <\/span><\/p>\n<h3><strong>CONGRATULATIONS!<\/strong><\/h3>\n<h3>\u00a0<\/h3>\n<p><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1473 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/congrats3.jpg\" alt=\"\" width=\"564\" height=\"376\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t read parts 1 and\/or 2 yet, I STRONGLY ADVISE that you go and read <a href=\"https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-1\/\">Part 1 <\/a><\/span><span style=\"font-weight: 400;\">here <\/span><span style=\"font-weight: 400;\">, click <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\"> for <a href=\"https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-2\/\">Part 2<\/a> (And I also advise that you do BOTH assignments to give you good experience by practicing) \u2014 and THEN return to this article and resume with Part 3. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I really hope that you guys actually took the time to sit down with pen and paper and actually DID those PRACTICAL assignments. I can\u2019t say this enough: Practice is what eventually progresses you to Mastery. AND I REALLY WANT YOU ALL TO DO WELL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here\u2019s a quick recap of the series so far:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part 1 taught you about what CREATIVES are, about how \u201ccost\u201d is an indicator of how well your CREATIVES are accepted; some fundamentals of The Art of Copywriting; You also learned about The Five Elements of Ad Creation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Part 2, I taught about the pros and cons of using a page post as an ad, I strictly PROHIBITED the use of the \u201cBoost\u201d button, gave recommendations for copywriting for ads, creating titles &amp; descriptions to go in your ads, and showed you just how EASY it is to create a simple ad with FREE stock photos and FREE stock video footage right inside the Facebook Ads Manager \u2014 no need to go to Shutterstock or any outside source, because Facebook brought Shutterstock to YOU in Ads Manager! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">OK, so let\u2019s continue and get into PART 3\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>BUILDING A LIBRARY OF ASSETS<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-1455 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/library.jpg\" alt=\"\" width=\"564\" height=\"376\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now I\u2019m going to teach you about your \u201cAsset Library\u201d. Facebook\u2019s Business Manager has done so much to help you simplify the process of ad creation. They\u2019ve created an entire Ecosystem where they\u2019ve connected all of your pages, your Instagram channels and ALL of your library of content, and put it all in ONE place where you can access it!!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: If you posted a picture on your page a couple of weeks ago, and you decided today that you like that picture and you want to use it in an ad, you can go into your library, find the picture and use it. You can even reuse it whenever you want, as often as you want down the line, you can test it with different copy, different links, etc. Pretty cool, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is another example of what you can use as \u201casset\u201d in your ads: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say that you have several Instagram posts that got a particularly good response and a good amount of positive comments and engagement. You can use THOSE on your Facebook page as well! Facebook has made it super-convenient for you to set yourself up for success in your content creation, distribution AND, of course \u2014 to have the most success possible with your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you\u2019ve uploaded on your pages stays in your library forever, and you will have access to reuse and recycle whenever you choose, as often as you choose. This is GREAT for both testing ads and ad sets, as well as once you\u2019ve determined your winners. So get familiar with your asset library, and BE DELIBERATE about building it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while we\u2019re on the subject of building this library of assets, I\u2019d like to quickly revisit what I told you about in Part 2, about the FREE stock images and stock footage available in Ads Manager. Well, these can be used as assets as well. Let me tell you what I mean: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you are a pet groomer or a veterinarian. Go into your stock images, and find LOTS of images about \u201cpets\u201d. Choose the ones you want to use in your content on your page, as well as for your ads. Upload them so you can ALWAYS know where to find them in your library of assets! Of course, this works for ANY niche \u2014 cooking, beauty, childcare, healthcare, YOU NAME IT&#8230; it\u2019s all in there! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time for your ASSIGNMENT:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-1456 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/homework.jpg\" alt=\"\" width=\"562\" height=\"375\" \/><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>PRACTICAL<\/b><span style=\"font-weight: 400;\">: Go into your Facebook Ads Manager. Locate \u201cstock photos\u201d. Type in your niche <\/span><i><span style=\"font-weight: 400;\">(Cooking, Chiropractic, Child care, etc\u2026.whatever <\/span><\/i><b><i>YOUR<\/i><\/b><i><span style=\"font-weight: 400;\"> niche is), <\/span><\/i><span style=\"font-weight: 400;\">choose a few images and BUILD COPY around those images. Practice doing this often. Every day is what I recommend, because the more you practice, the better you will get at it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having your accounts connected, giving you access to all your different creative messages from your Instagram and Facebook pages is a game-changer, and it\u2019s pretty <\/span><i><span style=\"font-weight: 400;\">NINJA,<\/span><\/i><span style=\"font-weight: 400;\"> if I, the Facebook Ninja, DO say so myself. \u00a0Additionally, as you upload assets to your Business Manager, your ever-expanding library will allow your creative mind to have more freedom while building ads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Creating ads becomes easier and faster with time; That is for sure. And Facebook has helped to make it even simpler. Way to Go, Facebook!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Video Creation and the Importance of Using Closed Captions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Do you want to know the secret sauce to creating viral videos?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">#1 Controversial subjects and\/or subjects that cause an emotional impact.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">#2 In Combination with highly VISUAL content.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you master those 2 things, you will create viral content on a consistent basis, like I do for my clients.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Tools like Adobe Spark and Camtasia have been made readily available to us. We can now create visual content that captures attention in this VISUAL-FIRST world.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link to download Camtasia: <a href=\"https:\/\/www.techsmith.com\/video-editor.html\">https:\/\/www.techsmith.com\/video-editor.html<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link to download Adobe Spark for video creation on mobile for iPhone: <a href=\"https:\/\/itunes.apple.com\/us\/app\/adobe-spark-video\/id852555131?mt=8\">https:\/\/itunes.apple.com\/us\/app\/adobe-spark-video\/id852555131?mt=8<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">To register for Adobe Spark early access for Android users: https:\/\/spark.adobe.com\/make\/android-beta\/<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Getting good at creating visual content takes practice, but with enough attention to this matter, you can become a professional on your own right in a very short time. Every minute you and\/or your team spends on this subject will be time well spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And ads with good videos are ads that CONVERT! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let me tell you about the importance of using CLOSED CAPTIONS on your videos, and how <\/span><i><span style=\"font-weight: 400;\">easy<\/span><\/i><span style=\"font-weight: 400;\"> it is to integrate them.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Facebook has made it simpler for us as advertisers, and we now have access that allows us to easily add captions to our videos as described here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the biggest things I\u2019ve learned throughout my Facebook training, came in one of my Facebook Intensive Training Certifications was THIS:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cCreate videos for sound off, but to delight with sound on\u201d. <\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>What does that mean?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1457 aligncenter\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/confused.jpg\" alt=\"\" width=\"564\" height=\"376\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make sure your video is wonderful VISUALLY, without sound, but if the person happens to play the sound they will be delighted! Your customer has to understand EVERYTHING about an ad just by looking at it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/><\/span><strong>Why?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The answer is <\/span><i><span style=\"font-weight: 400;\">Simple<\/span><\/i><span style=\"font-weight: 400;\"> &#8212; look around you, and observe the obvious. People are consuming their Facebook newsfeed in silence. At restaurants, train stations, public environments, bathrooms, in bed next to their spouses, in vehicles, and even at work! This is a reality you can find most anywhere now.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">So when you are creating videos, do this drill: Put yourself in the viewpoint of the reader. Do you understand the message in that video without the sound? If you honestly don\u2019t, then you\u2019d better work on it. Otherwise you will leave money &#8212; and ATTENTION &#8212; on the table.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I hope this has helped you in understanding how to easily create videos that capture ATTENTION purely through visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ok guys \u2014 and ladies \ud83d\ude42 There you have it. The end of Part 3 of \u201cBecome a Master Ad Creator\u201d. I\u2019ve been deliberating over whether I should add a bonus part 4 (or maybe even a part 5), because it brings me great joy to share valuable instruction and successful actions and help others to achieve more success and greatness. So I\u2019ll tell you what: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comment below if you\u2019d like for me to continue with a couple more parts to this series. Let me know if this has helped you. I hope it has. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll be waiting to hear your feedback soon. May you all flourish and prosper. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hey, guys! Welcome back to Part 3 of this mini-series! If you\u2019ve been with me on this series from Part 1 \u2014 AND\u00a0you\u2019ve actually DONE the practical assignments in both Part 1 and Part 2 \u2014 You are WELL on your way to Ad Creating Mastery. CONGRATULATIONS! \u00a0 &nbsp; If you haven\u2019t read parts [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":42232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><a href=\"https:\/\/manuelsuarez.com\/the-social-marketing-hour\/?utm_source=mswebsite&utm_medium=smh-banner-blogs&utm_campaign=social_marketing_hour\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"wp-image-11157 alignnone size-full\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2020\/07\/smh-blog.gif\" alt=\"\" width=\"1905\" height=\"455\" \/><\/a><\/p><p>\u00a0<\/p><p>Hey, guys!<\/p><p><span style=\"font-weight: 400;\">Welcome back to Part 3 of this mini-series! If you\u2019ve been with me on this series from Part 1 \u2014 <\/span><i><span style=\"font-weight: 400;\">AND\u00a0<\/span><\/i><span style=\"font-weight: 400;\">you\u2019ve actually DONE the practical assignments in both Part 1 and Part 2 \u2014 You are WELL on your way to Ad Creating Mastery. <\/span><\/p><h3><strong>CONGRATULATIONS!<\/strong><\/h3><h3>\u00a0<\/h3><p><img class=\" wp-image-1473 alignnone\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/congrats3.jpg\" alt=\"\" width=\"801\" height=\"534\" \/><\/p><p><span style=\"font-weight: 400;\">If you haven\u2019t read parts 1 and\/or 2 yet, I STRONGLY ADVISE that you go and read <a href=\"https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-1\/\">Part 1 <\/a><\/span><span style=\"font-weight: 400;\">here <\/span><span style=\"font-weight: 400;\">, click <\/span><span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\"> for <a href=\"https:\/\/manuelsuarez.com\/become-a-master-ad-creator-part-2\/\">Part 2<\/a> (And I also advise that you do BOTH assignments to give you good experience by practicing) \u2014 and THEN return to this article and resume with Part 3. <\/span><\/p><p><span style=\"font-weight: 400;\">I really hope that you guys actually took the time to sit down with pen and paper and actually DID those PRACTICAL assignments. I can\u2019t say this enough: Practice is what eventually progresses you to Mastery. AND I REALLY WANT YOU ALL TO DO WELL.<\/span><\/p><p><span style=\"font-weight: 400;\">So here\u2019s a quick recap of the series so far:<\/span><\/p><p><span style=\"font-weight: 400;\">Part 1 taught you about what CREATIVES are, about how \u201ccost\u201d is an indicator of how well your CREATIVES are accepted; some fundamentals of The Art of Copywriting; You also learned about The Five Elements of Ad Creation. <\/span><\/p><p><span style=\"font-weight: 400;\">In Part 2, I taught about the pros and cons of using a page post as an ad, I strictly PROHIBITED the use of the \u201cBoost\u201d button, gave recommendations for copywriting for ads, creating titles & descriptions to go in your ads, and showed you just how EASY it is to create a simple ad with FREE stock photos and FREE stock video footage right inside the Facebook Ads Manager \u2014 no need to go to Shutterstock or any outside source, because Facebook brought Shutterstock to YOU in Ads Manager! <\/span><\/p><p><span style=\"font-weight: 400;\">OK, so let\u2019s continue and get into PART 3\u2026<\/span><\/p><p>\u00a0<\/p><h3><b>BUILDING A LIBRARY OF ASSETS<\/b><\/h3><p>\u00a0<\/p><p><img class=\" wp-image-1455 alignnone\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/library.jpg\" alt=\"\" width=\"801\" height=\"534\" \/><\/p><p><span style=\"font-weight: 400;\">Now I\u2019m going to teach you about your \u201cAsset Library\u201d. Facebook\u2019s Business Manager has done so much to help you simplify the process of ad creation. They\u2019ve created an entire Ecosystem where they\u2019ve connected all of your pages, your Instagram channels and ALL of your library of content, and put it all in ONE place where you can access it!!<\/span><\/p><p><span style=\"font-weight: 400;\">For example: If you posted a picture on your page a couple of weeks ago, and you decided today that you like that picture and you want to use it in an ad, you can go into your library, find the picture and use it. You can even reuse it whenever you want, as often as you want down the line, you can test it with different copy, different links, etc. Pretty cool, right?<\/span><\/p><p><span style=\"font-weight: 400;\">Here is another example of what you can use as \u201casset\u201d in your ads: <\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say that you have several Instagram posts that got a particularly good response and a good amount of positive comments and engagement. You can use THOSE on your Facebook page as well! Facebook has made it super-convenient for you to set yourself up for success in your content creation, distribution AND, of course \u2014 to have the most success possible with your ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever you\u2019ve uploaded on your pages stays in your library forever, and you will have access to reuse and recycle whenever you choose, as often as you choose. This is GREAT for both testing ads and ad sets, as well as once you\u2019ve determined your winners. So get familiar with your asset library, and BE DELIBERATE about building it!<\/span><\/p><p><span style=\"font-weight: 400;\">And while we\u2019re on the subject of building this library of assets, I\u2019d like to quickly revisit what I told you about in Part 2, about the FREE stock images and stock footage available in Ads Manager. Well, these can be used as assets as well. Let me tell you what I mean: <\/span><\/p><p><span style=\"font-weight: 400;\">Let's say you are a pet groomer or a veterinarian. Go into your stock images, and find LOTS of images about \u201cpets\u201d. Choose the ones you want to use in your content on your page, as well as for your ads. Upload them so you can ALWAYS know where to find them in your library of assets! Of course, this works for ANY niche \u2014 cooking, beauty, childcare, healthcare, YOU NAME IT... it\u2019s all in there! <\/span><\/p><p><span style=\"font-weight: 400;\">Now, it\u2019s time for your ASSIGNMENT: <\/span><\/p><p><i><span style=\"font-weight: 400;\"><img class=\" wp-image-1456 alignnone\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/homework.jpg\" alt=\"\" width=\"801\" height=\"534\" \/><\/span><\/i><\/p><p><b>PRACTICAL<\/b><span style=\"font-weight: 400;\">: Go into your Facebook Ads Manager. Locate \u201cstock photos\u201d. Type in your niche <\/span><i><span style=\"font-weight: 400;\">(Cooking, Chiropractic, Child care, etc\u2026.whatever <\/span><\/i><b><i>YOUR<\/i><\/b><i><span style=\"font-weight: 400;\"> niche is), <\/span><\/i><span style=\"font-weight: 400;\">choose a few images and BUILD COPY around those images. Practice doing this often. Every day is what I recommend, because the more you practice, the better you will get at it.<\/span><\/p><p><span style=\"font-weight: 400;\">Having your accounts connected, giving you access to all your different creative messages from your Instagram and Facebook pages is a game-changer, and it\u2019s pretty <\/span><i><span style=\"font-weight: 400;\">NINJA,<\/span><\/i><span style=\"font-weight: 400;\"> if I, the Facebook Ninja, DO say so myself. \u00a0Additionally, as you upload assets to your Business Manager, your ever-expanding library will allow your creative mind to have more freedom while building ads.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Creating ads becomes easier and faster with time; That is for sure. And Facebook has helped to make it even simpler. Way to Go, Facebook!<\/span><\/p><p>\u00a0<\/p><h3><b>Video Creation and the Importance of Using Closed Captions<\/b><\/h3><p><span style=\"font-weight: 400;\">Do you want to know the secret sauce to creating viral videos?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">#1 Controversial subjects and\/or subjects that cause an emotional impact.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">#2 In Combination with highly VISUAL content.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">If you master those 2 things, you will create viral content on a consistent basis, like I do for my clients.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Tools like Adobe Spark and Camtasia have been made readily available to us. We can now create visual content that captures attention in this VISUAL-FIRST world.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link to download Camtasia: <a href=\"https:\/\/www.techsmith.com\/video-editor.html\">https:\/\/www.techsmith.com\/video-editor.html<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Link to download Adobe Spark for video creation on mobile for iPhone: <a href=\"https:\/\/itunes.apple.com\/us\/app\/adobe-spark-video\/id852555131?mt=8\">https:\/\/itunes.apple.com\/us\/app\/adobe-spark-video\/id852555131?mt=8<\/a><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">To register for Adobe Spark early access for Android users: https:\/\/spark.adobe.com\/make\/android-beta\/<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Getting good at creating visual content takes practice, but with enough attention to this matter, you can become a professional on your own right in a very short time. Every minute you and\/or your team spends on this subject will be time well spent.<\/span><\/p><p><span style=\"font-weight: 400;\">And ads with good videos are ads that CONVERT! <\/span><\/p><p><span style=\"font-weight: 400;\">Now, let me tell you about the importance of using CLOSED CAPTIONS on your videos, and how <\/span><i><span style=\"font-weight: 400;\">easy<\/span><\/i><span style=\"font-weight: 400;\"> it is to integrate them.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Facebook has made it simpler for us as advertisers, and we now have access that allows us to easily add captions to our videos as described here.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the biggest things I\u2019ve learned throughout my Facebook training, came in one of my Facebook Intensive Training Certifications was THIS:<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cCreate videos for sound off, but to delight with sound on\u201d. <\/span><\/i><\/p><p>\u00a0<\/p><h3><strong>What does that mean?<\/strong><\/h3><p>\u00a0<\/p><p><img class=\" wp-image-1457 alignnone\" src=\"https:\/\/manuelsuarez.com\/wp-content\/uploads\/2019\/02\/confused.jpg\" alt=\"\" width=\"801\" height=\"534\" \/><\/p><p><span style=\"font-weight: 400;\">Make sure your video is wonderful VISUALLY, without sound, but if the person happens to play the sound they will be delighted! Your customer has to understand EVERYTHING about an ad just by looking at it.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><h3><span style=\"font-weight: 400;\"><br \/><\/span><strong>Why?<\/strong><\/h3><p><span style=\"font-weight: 400;\">The answer is <\/span><i><span style=\"font-weight: 400;\">Simple<\/span><\/i><span style=\"font-weight: 400;\"> -- look around you, and observe the obvious. People are consuming their Facebook newsfeed in silence. At restaurants, train stations, public environments, bathrooms, in bed next to their spouses, in vehicles, and even at work! This is a reality you can find most anywhere now.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">So when you are creating videos, do this drill: Put yourself in the viewpoint of the reader. Do you understand the message in that video without the sound? If you honestly don\u2019t, then you\u2019d better work on it. Otherwise you will leave money -- and ATTENTION -- on the table.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">I hope this has helped you in understanding how to easily create videos that capture ATTENTION purely through visuals.<\/span><\/p><p><span style=\"font-weight: 400;\">Ok guys \u2014 and ladies :) There you have it. The end of Part 3 of \u201cBecome a Master Ad Creator\u201d. I\u2019ve been deliberating over whether I should add a bonus part 4 (or maybe even a part 5), because it brings me great joy to share valuable instruction and successful actions and help others to achieve more success and greatness. So I\u2019ll tell you what: <\/span><\/p><p><span style=\"font-weight: 400;\">Comment below if you\u2019d like for me to continue with a couple more parts to this series. Let me know if this has helped you. I hope it has. <\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019ll be waiting to hear your feedback soon. May you all flourish and prosper. <\/span><\/p>","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agm-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a Master Ad Creator - Part 3. - Attention Grabbing Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/conviertete-en-un-maestro-creador-de-anuncios-parte-3\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a Master Ad Creator - Part 3. - Attention Grabbing Media\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Hey, guys! 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