{"id":12999,"date":"2019-05-06T14:01:47","date_gmt":"2019-05-06T14:01:47","guid":{"rendered":"https:\/\/agmagency.com\/?p=12999"},"modified":"2025-10-16T15:20:31","modified_gmt":"2025-10-16T15:20:31","slug":"how-to-attract-the-right-kind-of-attention","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/como-atraer-el-tipo-adecuado-de-atencion\/","title":{"rendered":"COMO ATRAER LA CLASE DE ATENCI\u00d3N CORRECTA PARA SU MARCA, DE LA MANERA CORRECTA EN REDES SOCIALES."},"content":{"rendered":"

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Welcome, and thank you for taking a moment out to read another blog article. I Hope you are having a fantastic day wherever you may be in the world \ud83c\udf0e. <\/span><\/p>\n

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Okay…I say this \u00a0A LOT, because it is 100% TRUE:<\/span><\/p>\n

If you don\u2019t generate attention for your business and your brand, you absolutely CANNOT be successful; it\u2019s as simple as that. There is no company on the planet that is successful, that has growing numbers, that has great revenue, great income, that doesn\u2019t first capture attention.<\/span><\/p>\n

Today I want to talk about what I think is the GREATEST opportunity when it comes to getting a lot of attention for very little amount of money (dollars). That is the Facebook opportunity.<\/span><\/p>\n

Some months ago, I did a seminar for several hundred people in Mexico City, and I talked about the TREMENDOUS opportunities of this modern era, which is something that I obviously love to do all the time. And, there were some things that I\u2019ve realized over there that were pretty impactful. You know, as I was walking around the streets and observing what the people were doing to try pulling attention in, it just made me realize how that translates into the digital era…And, how you have to basically just FIND A WAY TO CAPTURE THAT ATTENTION.<\/span><\/p>\n

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I also realized as I observed the people that this whole game of capturing attention has been around for a long time. The one thing that is quite different NOW is the actual <\/span>APPROACH<\/i><\/b> to capturing that attention. Today, instead of just pulling people into a store and having them come in there and check out what you have to offer, and selling \u201chardcore\u201d, offering a particular service or product, we now try to build relationships with people, and nurture those relationships \u00a0along the way. And something that is a new phenomenon in this current era (because we have digital footprints \ud83d\udc63 that we can follow) is the fact that we can actually go step-by-step and \u201cfollow people around\u201d (online), and know how many minutes they\u2019re spending watching our videos, websites they\u2019re visiting, engagement on the pages, Messenger, messages that they\u2019re sending… we have all that data in there.<\/span><\/p>\n

So, since we can actually communicate with them so well, then we can actually just make it seem like we\u2019re NOT selling something, because initially, we\u2019re NOT. \u00a0And that\u2019s really my number one tip. Overall, in order for you to get a marketing strategy to work, you\u2019ve GOT to show them initially that all you care about is their improvement and about benefiting <\/span>THEM <\/span><\/i>in some way. And, if you do THAT in your social media content, then you\u2019re going to capture so much attention. Be consistent with this, and it is going to be VERY easy for you to eventually monetize it. Why? Because you can follow people every step of the way you can know exactly what\u2019s going on, you can actually follow the customer journey from the first point of contact to the point of contact just before they become a customer and communicate the right messages along the way. There are no more single campaigns that you have to run and try to make profitable. Now you can run MANY different campaigns <\/span>SIMULTANEOUSLY<\/i><\/b>. You can run campaigns to a certain demographic, and then a different campaign to another demographic and then, you know, you don\u2019t have to have the same message anymore. That is a thing of the past.<\/span><\/p>\n

So, when you look at that, all you\u2019ve got to figure out (And THIS is my biggest push that I will give you guys along the way) is to basically just figure out HOW you are going to capture that attention. Are you going to entertain them? Are you going to inspire them? Are you going to educate? If you do one of those, you are going to actually be very successful. <\/span><\/p>\n

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If you decide to NOT \u00a0do any of the above, then, you\u2019re going to fall into a state and condition of being irrelevant in social media, because Social Media is THE FUTURE; it\u2019s the way forward! That\u2019s what basically what you\u2019re going to need in order to stand out in the sea \ud83c\udf0aof content. Nobody is going to trust ANY brand today unless their feet are planted firmly in social media. You\u2019re going to need to have roots that are really well established in this Social Media world.<\/span><\/p>\n

So, YOU HAVE TO FIGURE IT OUT. If you\u2019re in business, if you\u2019re reading this, if you WANT to build a brand or if you have a brand and just want to take it to another level,You MUST figure out whether you, an employee, somebody you bring in or you outsource the work to, what can you (or they) start doing to capture that attention through inspiration, entertainment, education, or any combination thereof. In the end, that\u2019s what\u2019s going to help you build a brand that you can eventually hand over to your children and you can keep on surviving at a very high level along the way. Just keep on withstanding the pressure of time and you\u2019ll keep on surviving. It\u2019s just like you\u2019re trying to grab this little piece of the digital \u201cland\u201d \u00a0just like the wild wild west, people got rich capturing land in the country and a lot of that money is still in the family money. We\u2019re trying to do the same thing.<\/span><\/p>\n

So, if you want to grab a piece of that digital land, you have to figure that out.<\/span><\/p>\n

Ok, so in conclusion, I just want to pretty much recap and especially emphasize a few things:<\/span><\/p>\n

First of all, the most valuable commodity today is NOT diamonds, nor is it precious metals. Throughout the AGES, the most valuable thing in this Universe is ATTENTION. All of the companies in existence that have been able to grow like CRAZY, from Amazon to Apple to Google to Facebook\u2026.ALL of them, what they do is CONTROL exactly that. <\/span>They control attention. <\/span><\/i>When you control attention, your world is at your fingertips. You can do whatever you want with these people whose attention you have garnered. So what you need to do to start positioning yourself in Social Media, is figure out a way to provide something that is going to be of value to the world, that people will consider worthy of them exchanging their time and attention for what you are providing. This is IMPORTANT, because once you get their attention, you can eventually begin to sell them your products and\/or services.<\/span><\/p>\n

I will tell you, MY OBSESSION IS CAPTURING ATTENTION. In fact (for those of you who don\u2019t know this yet), my company, my agency is called A.G.M., and A.G.M. stands for ATTENTION GRABBING MEDIA. \u00a0<\/span><\/p>\n

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When I realized that the game was all about attention, I focused exclusively on THAT: CAPTURING ATTENTION. And then, when I began doing that, I started realizing: \u201cWOW! That is TRUE! When I capture attention, I can actually generate INCOME! If I don\u2019t have attention, I DON\u2019T grow financially. It\u2019s as simple as that. <\/span><\/p>\n

So, as \u00a0a brand, and as a provider of products, services…whatever it is that you have to offer, what you need to figure out is HOW you\u2019re going to capture that attention. And the way that you do it in this ever-growing world of content, is by PROVIDING VALUE. You MUST give them something in exchange for the time and attention that they are giving. SO BEFORE you even ask them for anything, you need to start creating and generating things that are going to provide them with value. You can provide free education…you can give them TIPS…you can take actions that have PROVEN time and time again to be SUCCESSFUL and become like some of the actual brands that I\u2019ve helped. <\/span><\/p>\n

For example, my Dad, Dr. Frank Suarez, is a metabolism specialist. He is now like a BIG SUPERSTAR in the Latin community. The way that he achieved that is by, for the last 6 YEARS, EVERY SINGLE WEEK, he has done 4 videos, in which he explains the subjects of the body: How to be more healthy…how to handle Diabetes…how to handle high cholesterol in the body, etc. He has consistently provided VALUE on each subject, and in return, he has received ATTENTION. With that attention, we have built MULTI-MILLION DOLLAR BUSINESSES, in 8 separate COUNTRIES! We are everywhere from the United States, to Colombia, to Costa Rica, to Panama…and it is \u00a0because WE CAPTURED ATTENTION.<\/span><\/p>\n

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So what I am reiterating to you all is this: Whatever strategies that you develop along the way, you need to put into the equation the fact that this world right now is DOMINATED by the brands and businesses who control this very precious commodity called attention. And you capture that attention by providing VALUE. As a brand or service, you can provide INFORMATION that people will find useful, and that many of them are actively seeking. This is the type of information that is valuable to them. They\u2019re going to appreciate it. They\u2019re going to want to see\/hear\/read it, learn from it and apply to improve some facet of their lives. The thing is, very often we take what we know for granted, when in fact, our areas of expertise are areas that we have expertise and experience in, and THAT EXPERIENCE AND EXPERTISE IS VALUABLE, because not everyone knows what we know. \u00a0You have EARNED your expertise through your experience, so it is up to YOU to position yourself as an expert in your field of endeavor, and use it to help people by providing value to them based on what you know.<\/span><\/p>\n

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So\u2026.let\u2019s say you\u2019re good with beauty and you\u2019ve formulated and offer a beauty cream. You \u00a0have valuable information about skin care that most women out there would like to have. So what you do is you come up with a system…a routine to provide this information regularly and consistently on the subject of skin care and beauty, educating the world, WITHOUT expecting anything back. It does NOT benefit you to have an \u201centitlement\u201d type of attitude where you\u2019re thinking: \u201cI shouldn\u2019t be giving this information away for free, because I know so much.\u201d TRUST ME, this is NOT the way to think. Guys, I have hundreds of students today in my courses and programs, but the reality is that I have been educating the world for FREE for quite some time, and as a result of the valuable information that I\u2019ve provided along the way, I\u2019ve captured attention from my audiences, and eventually they began to purchase from me. So I know what I\u2019m talking about when I tell you about this.<\/span><\/p>\n

SO\u2026.let\u2019s get down to where and <\/span>HOW<\/span><\/i>\u00a0\u00a0YOU<\/b> can begin implementing this yourself. I\u2019m going to give you some suggestions to inspire you: <\/span><\/p>\n