{"id":12871,"date":"2019-12-19T22:02:16","date_gmt":"2019-12-19T22:02:16","guid":{"rendered":"https:\/\/agmagency.com\/?p=12871"},"modified":"2023-01-13T06:12:33","modified_gmt":"2023-01-13T06:12:33","slug":"how-to-use-whatsapp-business-a-beginners-guide-for-2020","status":"publish","type":"post","link":"https:\/\/agmagency.com\/es\/how-to-use-whatsapp-business-a-beginners-guide-for-2020\/","title":{"rendered":"How to use WhatsApp Business – A beginners guide for 2020."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_text_color=”#000000″ text_font_size=”16px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

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Are you using WhatsApp for business yet?<\/p>\n

What\u2019s what????<\/p>\n

Exactly!<\/p>\n

That\u2019s the same question most people are asking which is why WhatsApp marketing could be one of the best things you do for your business in 2020.<\/p>\n

I want to share with you some tips on how you can set up and get started using WhatsApp Business to help grow your business.<\/p>\n

In a few simple steps, you could have a custom communication line between your business and your current and future clients and customers.<\/p>\n

What is WhatsApp?<\/strong><\/h3>\n

WhatsApp is a free messenger platform that securely allows people to stay in touch with their loved ones all around the world. According to WhatsApp.com<\/a>, there are over 1 billion users in over 180 countries!<\/p>\n

In fact, right now Whatsapp has more content shared in the Latin American market than any other social media platform.\u00a0 But rest assured you can use WhatsApp Business in any market.<\/p>\n

Along with being able to make phone calls, send messages, share images and video another cool feature you\u2019ll enjoy is the ability to host group chats. And when it comes to WhatsApp Business you can host group chats with up to 256 people at a time.<\/p>\n

It\u2019s possible you might have concerns about privacy when dealing with such a massive group of people and you\u2019d be right to have those concerns but, you\u2019re in good company because privacy is very important to WhatsApp as well.<\/p>\n

Here\u2019s what they have to say in their own words:<\/p>\n

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With all the above being said we believe that marketing with WhatsApp Business is going to be a big sleeping giant in 2020 and beyond.<\/p>\n


WhatsApp vs. WhatsApp for Business<\/strong><\/h3>\n

First, you need to know that WhatsApp and WhatsApp Business are 2 separate apps.<\/p>\n

Here are some differences between WhatsApp and WhatsApp Business:<\/p>\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nWhatsApp<\/td>\nWhatsApp Business<\/td>\n<\/tr>\n
Personal Profile<\/td>\nYes<\/td>\nNo<\/td>\n<\/tr>\n
What you get<\/td>\n\n

Name<\/p>\n

Profile Picture<\/p>\n

Status<\/p>\n

Phone Number<\/p>\n<\/td>\n

\n

Name<\/p>\n

Profile Picture<\/p>\n

Status – business description<\/p>\n

Phone Number<\/p>\n

Business Category<\/p>\n

Hours of Operation<\/p>\n

Website<\/p>\n

Email<\/p>\n<\/td>\n<\/tr>\n

Verified account<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Labels to organize<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Automation<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Preprogrammed Messages<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Purpose<\/td>\nPrivate personal conversation<\/td>\nHelp businesses build more personalized relationships and automate repetitive requests.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


Setting up you WhatsApp Business account<\/strong><\/h3>\n

\u2714\ufe0e Download the WhatsApp Business app<\/p>\n

\u2714\ufe0e Verify the phone number you\u2019re using for business<\/p>\n

\u2714\ufe0e If you have chat history you want to keep you\u2019ll need to *transfer it* (see below)<\/p>\n

\u2714\ufe0e Set up your business name<\/p>\n

\u2714\ufe0e Build out your profile<\/p>\n

*To transfer your chat history from your personal account you\u2019ll need to manually back it up.*<\/p>\n

Open WhatsApp > more options > Settings > Chats > Chat backup > Back up<\/p>\n

If you only want to save specific chats:<\/p>\n

\u2714\ufe0e Open the individual or group chat<\/p>\n

\u2714\ufe0e More Options<\/p>\n

\u2714\ufe0e More<\/p>\n

\u2714\ufe0e Export Chat<\/p>\n

\u2714\ufe0e Choose include media or not<\/p>\n

You will receive an email with the chat history as a .txt document. If you chose to include media you send the most recent messages up to 10,000. Without media, you can send up to 40,000 messages.<\/p>\n

At the time of this writing, you cannot run both apps with the same phone number. So, if you want to keep personal and business separate then you\u2019ll need a dedicated business phone number.<\/p>\n

The phone number will also need to be connected to the Facebook page you\u2019ll be promoting. You can set that up by going to the business page, click settings and choose WhatsApp.<\/p>\n

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From there you will choose a country and enter your business phone number for verification.<\/p>\n

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And there you have it.<\/p>\n

You\u2019ve got your WhatsApp Business all set up and connected to Facebook.<\/p>\n

So, What\u2019s next?<\/p>\n


What you can do with WhatsApp Business<\/strong><\/h3>\n

While the specifics of using WhatsApp Business will vary from business to business here are two ways we\u2019ve successfully used WhatsApp Business within our agency:<\/p>\n

\u2714\ufe0e Customer service chats<\/p>\n

\u2714\ufe0e Leads for sales Reps<\/p>\n

Once your WhatsApp Business is set up and connected to your Facebook you can add a WhatsApp button to your page. This is a great way for clients and customers to contact you if they have questions or concerns.<\/p>\n

To get leads is a bit different. We set up sponsored ads with the SEND MESSAGE<\/strong> call to action (CTA) with the destination being our WhatsApp Business.<\/p>\n

Here\u2019s how you can do it:<\/p>\n

\u2714\ufe0e Open your Facebook business manager<\/p>\n

\u2714\ufe0e Go to your Ad manager<\/p>\n

\u2714\ufe0e Create a new Campaign<\/p>\n

\u2714\ufe0e Choose an objective; Conversions, Messages, Post Engagements or Traffic<\/p>\n

\u2714\ufe0e Destination is WhatsApp Business<\/p>\n

\u2714\ufe0e Set your audiences just like normal. (Note: you cannot target people under 18 years of age)<\/p>\n

\u2714\ufe0e Create your Ad<\/p>\n

\u2714\ufe0e CTA is SEND MESSAGE<\/strong><\/p>\n

\u2714\ufe0e Click publish<\/p>\n

Voil\u00e0!!!<\/p>\n

This is an example of one of our accounts getting leads at $0.45.<\/p>\n

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\u00a0<\/strong><\/p>\n

After the Leads<\/strong><\/h3>\n

Now that you\u2019ve got people coming into your WhatsApp Business messaging channel you\u2019ll want to keep track of who you\u2019re helping and where they are in their journey with you.<\/p>\n

To do that WhatsApp Business allows you to create custom chat labels you can apply to each client.<\/p>\n

Here\u2019s an example of chat labels:<\/p>\n

\"\"<\/p>\n

\u00a0<\/strong><\/p>\n

Quick Replies<\/strong><\/h3>\n

Quick replies are a way for you to create shortcuts to answer F.A.Q.\u2019s and similar repetitive replies. As an example, if you\u2019re a restaurant and you know people are going to be curious about your menu you can load your information as a quick reply and assign the shortcut \/menu<\/strong>.<\/p>\n

You can also create a template for saying thank you or congratulate someone on being your client. You could set that shortcut to \/thanks<\/strong>.<\/p>\n


Catalogs<\/strong><\/h3>\n

The catalog option on WhatsApp Business is a fantastic way for you to display your products and services. You can write detailed descriptions of each item.<\/p>\n

Here\u2019s more on the catalog option from WhatsApp themselves<\/strong><\/a>:<\/p>\n

WhatsApp Business app users can easily showcase and share their products and services with customers by creating a catalog. The catalog is displayed on the business profile.<\/em><\/p>\n

Every product or service in the catalog has a unique title along with optional fields including price, description, website link and product code. These identifiers make it easy for customers to identify products in the catalog. Business owners can upload a maximum of 500 products or services to their catalog.<\/em><\/p>\n

An up-to-date catalog allows current and potential customers to browse through a business\u2019s products or services and connect with the business. Customers can choose a product or service they’re interested in and share it with their friends or message the business to ask questions.<\/em><\/p>\n

If you\u2019re a small or medium-sized business owner you have the luxury and strength of making changes fast. With your WhatsApp Business catalog it super simple to add or delete products or services. WhatsApp gives simple to understand directions right on their website.<\/p>\n

Add items to your catalog on iPhone<\/a>:<\/p>\n

    \n
  1. Open the WhatsApp Business app > Settings > Business Settings > Catalog.\n