{"id":247,"date":"2019-04-25T06:39:01","date_gmt":"2019-04-25T06:39:01","guid":{"rendered":"https:\/\/agmagency.com\/?page_id=247"},"modified":"2025-10-08T20:25:03","modified_gmt":"2025-10-08T20:25:03","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/agmagency.com\/es\/marketing-strategy\/","title":{"rendered":"ESTRATEGIA DE MERCADEO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#173a69 0%|rgba(58,102,175,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#173a69&#8243; background_color_gradient_end=&#8221;rgba(58,102,175,0)&#8221; background_image=&#8221;https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/marketing-strat-banner.jpg&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||&#8221; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Oswald|700||on|||||dotted&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Marketing Strategy<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/agmagency.com\/bookanappointment\/&#8221; button_text=&#8221;BOOK A DEMO CALL&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#FF3B3B&#8221; button_border_color=&#8221;#FF3B3B&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Montserrat|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|24px|12px|24px|false|false&#8221; global_module=&#8221;34834&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;on|on|off%22&#8243; _builder_version=&#8221;4.16&#8243; max_width=&#8221;120px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"col-md-12\">\n<div class=\"containerContent\">\n<p style=\"text-align: justify;\"><strong>No amount of knowledge of marketing technology or platforms will assist you in today\u2019s glutted marketplace without a brilliant strategy.<\/strong><\/p>\n<p style=\"text-align: justify;\">Knowing the ins and out of Facebook\u2019s Ads manager allows one to do whatever they wish with the Facebook platform.<\/p>\n<p style=\"text-align: justify;\">Being one of the few ManyChat accredited Messenger Experts may allow us to craft toppling Messenger sequences, build first class Chatbots, and create funnels.<\/p>\n<p style=\"text-align: justify;\">But if there is no overall, strategy guiding their creation, they will be useless at best\u2026 and a large waste of money at worst.<\/p>\n<p style=\"text-align: justify;\">If every other aspect of the social media ecosystem exists, this truly is the one piece that could make or break the one\u2019s entire marketing effort.<\/p>\n<\/div>\n<\/div>\n<div class=\"col-md-12 wrap_text\">\n<div class=\"containerContent\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(245,246,249,0) 50%|#f5f6f9 50%&#8221; background_color_gradient_start=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#f5f6f9&#8243; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;embed-container&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<iframe src=\"https:\/\/player.vimeo.com\/video\/337837601?loop=1&#038;autoplay=1&#038;background=1\"  frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#f5f6f9 50%|rgba(245,246,249,0) 50%&#8221; background_color_gradient_start=&#8221;#f5f6f9&#8243; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2019\/10\/team.jpg&#8221; alt=&#8221;team&#8221; title_text=&#8221;team&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;|||-20%&#8221; custom_margin_tablet=&#8221;|||-10%&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">To make it, one must be all in. And a good strategy, based on raw data, properly evaluated, will make or break a campaign and possibly a business.<\/p>\n<p style=\"text-align: justify;\">A good strategy not only helps you stand out, it takes the customer by the chin and gently draws their attention to your brand and only your brand.<\/p>\n<p style=\"text-align: justify;\">From content and message, to design and flow, we work your brand over until we know exactly what it\u2019s going to take to make it and how to get it there.<\/p>\n<p style=\"text-align: justify;\">And then we turn on the campaigns and launch it into the stratosphere.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;-780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify;\">THE SOCIAL MEDIA ECOSYSTEM<\/h3>\n<p style=\"text-align: justify;\">An individual marketing campaign may or may not exist on only one platform. But the entire marketing effort consists of many platforms and forms an entire ecosystem, each part fueling or supporting the next and, without which, the others could not survive.<\/p>\n<p style=\"text-align: justify;\">One does not do only Facebook Marketing just as they do not do only Email marketing or SEO. One does each and more.<\/p>\n<p style=\"text-align: justify;\">In today\u2019s world, if your brand does not exist simultaneously on Amazon and E-Commerce, if it\u2019s posts, both paid and organic, are not at once on Facebook, Instagram and Pinterest, and if communications are not routinely sent to subscribers via email and Messenger, your brand is not just leaving money on the table, it\u2019s intentionally handicapping itself.<\/p>\n<p style=\"text-align: justify;\">But there is one aspect which, if missing, renders the entire thing ineffective.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(245,246,249,0) 50%|#f5f6f9 50%&#8221; background_color_gradient_start=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#f5f6f9&#8243; 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Knowing the ins and out of Facebook\u2019s Ads manager allows one to do whatever they wish with the Facebook platform. Being one of the few ManyChat accredited Messenger Experts may allow us to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-247","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Strategy - Attention Grabbing Media<\/title>\n<meta name=\"description\" content=\"Drive growth with AGM\u2019s marketing strategy\u2014custom plans that target customers, maximize ROI, and boost your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategy - 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