{"id":241,"date":"2019-04-25T06:28:35","date_gmt":"2019-04-25T06:28:35","guid":{"rendered":"https:\/\/agmagency.com\/?page_id=241"},"modified":"2026-02-17T19:43:26","modified_gmt":"2026-02-17T19:43:26","slug":"branding-strategy","status":"publish","type":"page","link":"https:\/\/agmagency.com\/es\/branding-strategy\/","title":{"rendered":"Branding Services"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#173a69 0%|rgba(58,102,175,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#173a69&#8243; background_color_gradient_end=&#8221;rgba(58,102,175,0)&#8221; background_image=&#8221;https:\/\/agmagency.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/brand-strat-banner.jpg&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||&#8221; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Oswald|700||on|||||dotted&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Branding Services<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Oswald|700||on|||||dotted&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; disabled_on=&#8221;on|on|on&#8221; disabled=&#8221;on&#8221;]<\/p>\n<h1>Branding Strategy &#8211; original heading<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/agmagency.com\/bookanappointment\/&#8221; button_text=&#8221;BOOK A DEMO CALL&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#FF3B3B&#8221; button_border_color=&#8221;#FF3B3B&#8221; button_border_radius=&#8221;100px&#8221; button_font=&#8221;Montserrat|700||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;12px|24px|12px|24px|false|false&#8221; 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custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"col-md-12\">\n<div class=\"containerContent\">\n<p style=\"text-align: justify;\"><strong>In an age when new businesses appear and disappear seemingly overnight.<\/strong><\/p>\n<p style=\"text-align: justify;\">Where every other person you know is busy starting, owning or closing down an Amazon store.<\/p>\n<p style=\"text-align: justify;\">And where you know of more prosperous E-commerce Gurus than E-commerce owners\u2026<\/p>\n<p style=\"text-align: justify;\">Branding and Positioning are two factors your business must possess, or it will soon perish in the collective memory of our product-bloated society.<\/p>\n<\/div>\n<\/div>\n<div class=\"col-md-12 wrap_text\">\n<div class=\"containerContent\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#f5f6f9 50%|rgba(245,246,249,0) 50%&#8221; background_color_gradient_start=&#8221;#f5f6f9&#8243; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Oswald|700||on|||||&#8221; header_2_text_color=&#8221;#173a69&#8243; header_2_font_size=&#8221;45px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>what is branding?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2019\/10\/what-is-branding.jpg&#8221; alt=&#8221;what is branding&#8221; title_text=&#8221;what is branding&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;|||-20%&#8221; custom_margin_tablet=&#8221;|||-10%&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;3vw||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">It is a way to fix your company, your product, or you in the minds of consumers, whether you sell physical products, digital products or your own celebrity.<\/p>\n<p style=\"text-align: justify;\">It is: \u201cWhat does someone think of when they think of my product?\u201d And conversely, does someone think of my product when they think of the type of product I sell?<\/p>\n<p style=\"text-align: justify;\">While both Branding and Positioning are inextricably linked, they are not one in the same.<\/p>\n<p style=\"text-align: justify;\">But they are each vital.<\/p>\n<p style=\"text-align: justify;\">As a new brand you are an unknown in the minds of customers.<\/p>\n<p style=\"text-align: justify;\">They may know your competitors and they may know the type of products you sell \u2014 but they don\u2019t know you, and they won\u2019t know or remember you without proper Branding and Positioning.<\/p>\n<p style=\"text-align: justify;\">The mind works very specifically in regards to marketing. People don\u2019t want to know what a thing is, they want to know what it\u2019s like. They understand things through comparisons.<\/p>\n<p style=\"text-align: justify;\">\u201cWhat does squid taste like?\u201d \u201cIt tastes like Chicken.\u201d<\/p>\n<p style=\"text-align: justify;\">With the above we have a comparison, but it won\u2019t stick. To do that it needs its own identity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"col-md-12\">\n<div class=\"containerContent\">\n<p style=\"text-align: justify;\">To position it in their mind so as to give it it\u2019s own identity our answer goes like this:<\/p>\n<p style=\"text-align: justify;\">\u201cWhat does squid taste like?\u201d \u201cIt tastes like chicken, only more chewy.\u201d<\/p>\n<p style=\"text-align: justify;\">Now we have a comparison of an unknown to a known, but we also have a distinguishing aspect that separates the two and affixes the taste of squid firmly in the person\u2019s mind.<\/p>\n<p style=\"text-align: justify;\">There may be many other things that squid tastes like and there may be many other differences between it and chicken\u2026 but it doesn\u2019t matter. They now know what it is as an individual thing. Or at least they think they do and that\u2019s good enough.<\/p>\n<p style=\"text-align: justify;\">Examples of this in the real world are all around us:<\/p>\n<p style=\"text-align: justify;\">Southwest isn\u2019t an airline, it\u2019s the no-frills, low-cost Airline. It\u2019s the airline with the comedic flight stewardesses, where you know you won\u2019t get much but that\u2019s okay because you won\u2019t pay much either and that\u2019s what you want.<\/p>\n<p style=\"text-align: justify;\">What\u2019s Apple? The high-quality, design-centric, ease-of-use Electronics company.<\/p>\n<p style=\"text-align: justify;\">What\u2019s Windows? The company that does more but requires a higher understanding in order to use it.<\/p>\n<p style=\"text-align: justify;\">Each has its own public they serve who know them by very specific qualities.<\/p>\n<\/div>\n<\/div>\n<div class=\"col-md-12 wrap_text\">\n<div class=\"containerContent\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(245,246,249,0) 50%|#f5f6f9 50%&#8221; background_color_gradient_start=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#f5f6f9&#8243; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2019\/10\/2nd-pic.jpg&#8221; alt=&#8221;2nd pic&#8221; title_text=&#8221;2nd pic&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;|-20%||&#8221; custom_margin_tablet=&#8221;|-10%||&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;8vw||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#f5f6f9 50%|rgba(245,246,249,0) 50%&#8221; background_color_gradient_start=&#8221;#f5f6f9&#8243; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2019\/10\/the-product-ladder.jpg&#8221; alt=&#8221;the product ladder&#8221; title_text=&#8221;the product ladder&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; custom_margin=&#8221;|||-20%&#8221; custom_margin_tablet=&#8221;|||-10%&#8221; custom_margin_phone=&#8221;|||&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;5vw||3vw||false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify;\">THE PRODUCT LADDER<\/h3>\n<p style=\"text-align: justify;\">Positioning can be done many ways. In the above example Apple and Windows each occupy two different sections of an overall spectrum, neither better or worse than the other really, just different in their own unique ways.<\/p>\n<p style=\"text-align: justify;\">But what about positioning by superiority as on a ladder?<\/p>\n<p style=\"text-align: justify;\">What\u2019s Pepsi? The alternative to Coke. You\u2019ll almost never see the two sold together unless you\u2019re somewhere that sells everything. If they\u2019re together Coke will almost always be picked.<\/p>\n<p style=\"text-align: justify;\">Pepsi isn\u2019t a different soda like Sprite or Dr. Pepper. It\u2019s a direct competitor to Coke and therefore occupies the lower step of the product ladder.<\/p>\n<p style=\"text-align: justify;\">What\u2019s below that? I don\u2019t know, maybe RC cola. But not sprite or Dr. Pepper. They\u2019re positioned to the left and right. Sprite is a citrus soda, it competes with Mountain Dew and Squirt.<\/p>\n<p style=\"text-align: justify;\">Dr. Pepper is more a product of its own and so positioned to the side.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Projects&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; padding_top_bottom_link_1=&#8221;true&#8221; padding_top_bottom_link_2=&#8221;true&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;1280px&#8221; custom_margin=&#8221;15px||15px||true&#8221; custom_padding=&#8221;0|0px|0|0px|true|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_intensity_slide=&#8221;1%&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;780px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_color=&#8221;#f5f6f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;15px||15px|&#8221; custom_padding_tablet=&#8221;0px|||&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify;\">MAKING IT AS A BRAND<\/h3>\n<p style=\"text-align: justify;\">To make it into the game and stay there, one must be branded as a specific thing and positioned in relation to other products in order to be remembered. If it isn\u2019t, no business will last.<\/p>\n<p style=\"text-align: justify;\">Do you sell cosmetics? So do countless other brands, big and small. How are you going to stand out? How are you going to stick in the memory of those who see you and your content?<\/p>\n<p style=\"text-align: justify;\">That\u2019s what we determine as part of our research and strategy when we take you on.<\/p>\n<p style=\"text-align: justify;\">Your overall message determines your brand. It is what delineates you from the rest, the qualities that make up who you or your Brand are as opposed to other brands or individuals.<\/p>\n<p style=\"text-align: justify;\">It is also what your are known for in regards to quality and value. Are you high-end or for lower middle class, posh with gorgeous packaging or obviously lower-priced and so what a lower income family is looking for.<\/p>\n<p style=\"text-align: justify;\">So many things go into this, from the overall theme and message of your brand, to how you communicate in your content, copy and ads.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;rgba(245,246,249,0) 50%|#f5f6f9 50%&#8221; background_color_gradient_start=&#8221;rgba(245,246,249,0)&#8221; background_color_gradient_start_position=&#8221;50%&#8221; background_color_gradient_end=&#8221;#f5f6f9&#8243; background_color_gradient_end_position=&#8221;0%&#8221; custom_padding=&#8221;15px||15px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/agmagency.com\/wp-content\/uploads\/2019\/10\/making-it.jpg&#8221; 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Where every other person you know is busy starting, owning or closing down an Amazon store. And where you know of more prosperous E-commerce Gurus than E-commerce owners\u2026 Branding and Positioning are two factors your business must possess, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-241","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding Services - Attention Grabbing Media<\/title>\n<meta name=\"description\" content=\"Define your brand and stand out\u2014AGM builds strategic positioning, identity, and message that stick in a crowded marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agmagency.com\/es\/branding-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Services - 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